Xicpanahuī campa tlahtōlli
Kweichow Moutai Sanhua Flying Apsaras Baijiu Itlaquimiloliz ītēchcopa Ying Song Brand Design Shenzhen Co., Ltd

Tlanāhuatīlli Kweichow Moutai Sanhua Flying Apsaras Baijiu Itlaquimiloliz ītēchcopa Ying Song Brand Design Shenzhen Co., Ltd cē cencā mahuizzō tēmacēhualōni īpan huēyi 2024 Mahuizolli A' Design Award Iztacteocuitlatl īpan Tlaquimilolli Tlachihchihualiztli Nēhuilīztli Tlamantli.


IztacteocuitlatlTlaquimilolli· 2024

Kweichow Moutai Sanhua Flying Apsaras Baijiu Itlaquimiloliz

īpal Ying Song Brand Design Shenzhen Co., Ltd

Tlanāhuatīlli: Kweichow Moutai Co.,Ltd.

Mahuizolli A' Design Award Iztacteocuitlatl Tēmacēhualōni īpan Tlaquimilolli Tlamantli

34,951

Tlapalli

Tlanēxtilistli

Ītechcopa Kweichow Moutai Sanhua Flying Apsaras Baijiu Itlaquimiloliz

Kweichow Moutai Sanhua Flying Apsaras se tlaquimilolli tlayektlaliliztli ipampa se baijiu tlaili tlen China. Inin tlayektlaliliztli kitekiwia in Flying Apsaras tlaixkopinkayotl tlen Dunhuang tepankuiloli, se tlamantli tlen noijki moajsi ipan in imachiyo in tlanamakaloyan. In tlakayotl omoijkuilo ika maitl ken in wewe China tepankuiloli tlakuilolisyotl wan omotlali ipan se tlanextik kostik tlaixpan, se tlapali tlen miak moita ipan Dunhuang tepankuiloli. In kaxitl motlapoa itech in iyekmakopa, wan ome-tlakenyo mixtli-tlachialis tlachichiwaltin kiyawalojtokej in botella tlen kalijtik ka. In botella motlapoa ika in tepostli itsontekon tlen ipan ka. In kaxitl omochijchiw ika amatl, wan in botella ika sokitl wan tepostli.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Iztacteocuitlatl

Kweichow Moutai Sanhua Flying Apsaras Baijiu Itlaquimiloliz ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Kweichow Moutai Sanhua Flying Apsaras Baijiu Itlaquimiloliz ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Kweichow Moutai Sanhua Flying Apsaras Baijiu Itlaquimiloliz quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa
This is a Baijiu package from China. The brand customer is a famous Baijiu brand in China, whose registered trademark includes the ‘Flying Apsaras’ element in the Dunhuang murals. Therefore, this packaging also adopts ‘Flying Apsaras’ as the design subject to emphasize the representative characteristics of the brand. And bright yellow was chosen as the color, which is also the most representative color in Dunhuang murals. With a yellow background, the beautiful ‘Flying Apsaras’ is lifelike, make consumers to distinguish the brand's unique characteristics at a glance.
Huēyiliztli īhuān Tlacualtepēhualli
A box and a bottle / 140mm x 105mm x 280mm / Paper, ceramics, metals
Tōcāitl
Chinese Baijiu packaging, packaging design
Tlachīhualiztli Māchiyōtl
We have referred to a large number of Dunhuang murals as the basis for design elements, striving to perfectly showcase the beauty of the ‘Flying Apsaras’ in Dunhuang murals in packaging design. We have done a lot of verification in terms of shape, color, and element details. Finally, we have presented the beauty of Dunhuang murals in this product packaging.
Tlanāhuatīlli Nētēcahuilīztli
How to perfectly present the ’Flying Apsaras‘ element in Dunhuang murals on packaging, and how to visually present the ’Flying Apsaras‘ flying out of Dunhuang murals.It's the hardest to express.
Tlatēmōliztli
Type of Research: Baijiu packaging; Research Objectives : promote project sales; Methodology: design a new project; data collection: start from customers' purchase preferences; Tools Used: design software; effect: the project is successfully launched, and sales are very good.
Tēyōllālīliztli
The design takes inspiration from the ‘Flying Apsaras’ motif found in Dunhuang murals as its primary visual concept. Hand-painted in the style of ancient Chinese mural art, the design portrays the Beautiful and Nimble of Tang dynasty’s ‘Flying Apsaras’.

Inside the box, there are double-layered cloud-shaped decorations surrounding the bottle, and when the inner box is opened, it gives the impression of a ‘Flying Apsara’ flying out from the Dunhuang murals.
Tēquitl Cāhuitl
The project started in Shenzhen in October 2022, was completed in December 2023, and was launched for sale in China around December 31, 2023.
Tēquitl Ōhuitl
The box is opened from the right side, and the bottle is opened from the top metal cap
Calpolli Tlācah
Creative Director:Shuo Yu, Yingsong Chen
Design: Li Zhang, Yunzhong Bai, longKun Zou,
Wenbing Cheng, Junjuan Wu, Pan Wang
Illustrator: Huandi Li
3D: Wei Hu
Īxiptla Tlanēxtīlli
Image #1:Yingsong Chen ,
Image #2:Yingsong Chen ,
Image #3:Yingsong Chen ,
Image #4:Yingsong Chen,
Image #5:Yingsong Chen

Tlacōhualli

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