Brown Brothers Limited Edition Vino Contenaloni Ipan Tlapechtli ītēchcopa Yiqi Tang and Zona Yuechen Guan

Tlanāhuatīlli Brown Brothers Limited Edition Vino Contenaloni Ipan Tlapechtli ītēchcopa Yiqi Tang and Zona Yuechen Guan cē cencā mahuizzō tēmacēhualōni īpan huēyi 2025 Mahuizolli A' Design Award Tepoztli īpan Tlaquimilolli Tlachihchihualiztli Nēhuilīztli Tlamantli.

TepoztliTlaquimilolli· 2025

Brown Brothers Limited Edition Vino Contenaloni Ipan Tlapechtli

īpal Yiqi Tang and Zona Yuechen Guan

Tlanāhuatīlli: Brown Brothers

Mahuizolli A' Design Award Tepoztli Tēmacēhualōni īpan Tlaquimilolli Tlamantli

13,099

Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #164761

Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa Brown Brothers Limited Edition Vino Contenaloni Ipan Tlapechtli

Brown Brothers Limited Edition ye tlapechtli tlachihchiuhtli īpampa vino moscato tlen popoca ihuan huelic ayoxochcualli. In tlapechtli quipia yeyi neneuhcatzin tlen quinextia yohuatzinco, teotlac ihuan tlahco yohualli. Iahuiyaca tlīlli motlalia ipan cecen neneuhcatzin, ica ic huetzi ce ahuiyaliztli tlen mocenpohua ica in tonalli tlapehpentli. Chipahuac tlapalli ihuan yolquiztoc tlachihchihualli quiilnamiquia ce tonalxochitl ilhuitl ihuan tlalnamiquiliztli tlen cennechicoliztli. In contenaloni ye 750 ml melahuac ipatlach tlachihchiuhtli ica ocotzintepoztli tlen huel occeppa tlachihchihua, ihuan tlaicuiloa ica huel yancuic ihuan cualli tlachihchihualiztli. In tequitl catca tlen quichihuazque in tlapechtli huel neci ihuan huel motlacaquiltia.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Tepoztli

Brown Brothers Limited Edition Vino Contenaloni Ipan Tlapechtli ca in quicuic in Mahuizolli A' Design Award Tepoztli, tlamahuizoliztli tlen momaca in cualli dizayno in quitlalia in tlen monequi ipan tequitl ihuan tlachihualiztli in quimaca in cualli tlachihualli. In quicuicah Tepoztli quinextia in hueyi tlamatiliztli, toltecayotl ihuan ihuelitiliztli intlachihuanime. Ca quinequi in Brown Brothers Limited Edition Vino Contenaloni Ipan Tlapechtli ca tlazohtli, mahuiztic, yancuic ihuan motequiuhtia. Ni dizayno in quicuic Tepoztli quihuelitia in tlamatiliztli ihuan quipia chicahualiztli tlen tepoztli. Brown Brothers Limited Edition Vino Contenaloni Ipan Tlapechtli quicualtia in nemiliztli ihuan quihuelitia in cemanahuac ica cualli.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: The Brown Brothers Fruity Sparkling Moscato packaging uses scented ink, enhancing both visual and olfactory engagement. Designed for three distinct moments—morning, twilight, and midnight—the packaging offers an interactive experience, immersing users in a tropical party vibe. Its innovative multisensory features, paired with the cultural "reunion" concept for the Asian market, make this design stand out.
Huēyiliztli īhuān Tlacualtepēhualli: The Brown Brothers Fruity Sparkling Moscato bottle is a standard 750 ml wine bottle with dimensions of approximately 75 mm in width, 75 mm in depth, and 300 mm in height. The packaging features scents for each time-of-day variant. The bottle is made from recyclable glass, with high-quality printing for durability and eco-friendliness. The total weight, including liquid, is approximately 1200 g, ensuring it maintains a premium feel while being practical for handling and shipping.
Tōcāitl: Brown Brothers Winery, Scented Ink, Eco-friendly Packaging, Tropical Party, Reunion, Multisensory Packaging, Asian Market, Chinese Market, Innovative Design, Festive Celebration
Tlachīhualiztli Māchiyōtl: The packaging uses scented ink that is tailored to each design, creating environmental excitement and enhancing the olfactory experience. The bottles are produced with eco-friendly, recyclable materials. Advanced printing techniques were used to ensure high-quality graphics that reflect the tropical party atmosphere, while also maintaining durability and consumer appeal.
Tlanāhuatīlli Nētēcahuilīztli: The biggest challenge was integrating multisensory elements, while maintaining high production quality and cost efficiency. Another obstacle was ensuring that the design resonated with both the Asian market's cultural concept of "reunion" and the festive tropical theme. Technological limitations in ink production and sustainable material sourcing required innovative solutions, balancing aesthetics with environmental impact.
Tlatēmōliztli: The objective was to enhance user interaction through multisensory design. The methodology involved market analysis and consumer behavior studies to understand preferences. Data was collected via focus groups and user testing, using tools like surveys and sensory evaluations. Participants were young adults, aged 25-35, in Asia. Results showed a strong preference for cold-activated and scented ink features. Insights indicated that multisensory packaging increases product engagement and aligns well with festive consumer behavior, positively impacting business and design trends.
Tēyōllālīliztli: The design was inspired by the vibrant atmosphere of tropical summer parties and the concept of "reunion" in Asian culture. Our goal was to create an immersive experience, reflecting the energy of different moments throughout the day—morning, twilight, and midnight. Extensive research into scented-ink printing allowed us to blend visual excitement with olfactory elements, enhancing the sensory engagement of each design.
Tēquitl Cāhuitl: The project started in November 2023 in Shanghai and finished in May 2024, and was officially launched for sale in July 2024.
Tēquitl Ōhuitl: The packaging interacts with users in a multisensory way. The scented ink enhances the experience by releasing a unique fragrance, matching the mood of morning, twilight, or midnight. This playful interaction creates a dynamic and engaging experience for users, making every moment feel festive and personal while enhancing the overall enjoyment of the product.
Calpolli Tlācah: Art Director: Yiqi Tang
Creative Director: Zona Yuechen Guan
Īxiptla Tlanēxtīlli: Image #1: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #2: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #3: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #4: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #5: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.