Seaside Home For Music Fans Tequitl ic Tenextiliztli Tlanamacaliztli ītēchcopa Taobao Design

Tlanāhuatīlli Seaside Home For Music Fans Tequitl ic Tenextiliztli Tlanamacaliztli ītēchcopa Taobao Design cē cencā mahuizzō tēmacēhualōni īpan huēyi 2025 Mahuizolli A' Design Award Cozticteocuitlatl īpan Tlanextiliztenoyotl, Tianquiztlatecpanaliztli ihuan Tlanonotzaliztli Tlachihchihualiztli Nēhuilīztli Tlamantli.

CozticteocuitlatlTlanextiliztenoyotl· 2025

Seaside Home For Music Fans Tequitl ic Tenextiliztli Tlanamacaliztli

īpal Taobao Design

Tlanāhuatīlli: Taobao Design

Mahuizolli A' Design Award Cozticteocuitlatl Tēmacēhualōni īpan Tlanextiliztenoyotl Tlamantli

159,291

Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #171886

Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa Seaside Home For Music Fans Tequitl ic Tenextiliztli Tlanamacaliztli

Seaside Home For Music Fans ce tequitl tlanamacaliztli tlen omochihchiuh ica ce nenemiliztli tlahtolli, ipampa ce ilhuitl tlatzotzonaliztli ihuan toltecayotl tlen omochiuh ompa Aranya. In machiyotl cubo tlen inon tlanamacayotl omocuep ce hueyi tlahuilli tlatemoani, omocentlali ica tlapalli tlen apantli atenco tlen mopatla ihuan tlamachiyotl tlen caquiztli olinilizmeh. In tlalpan campa omonextilihqueh tlamantli oquitemacaqueh miec tlamachializtli ihuan ahuiltiliztli tlen tlatzotzonaliztli ica tlachihchihualiztli tlen mohuica ica tlacah. Ce tlanextiliztli tlen niman omottac ipan matlatl oquincahuili in huehca tlacah ma quittacan nochi in tlalpan ihuan ma quittacan in mahuizoliztli. In calli omochihchiuh ica tepoztli ahmo etic, tlamantli tlen occeppa mocui ihuan tlapalli ihuan tilmahtli tlen ahmo miec quitlacoa in ehecatl. Achi miec quen 70,000 tlacah tlen quitlazohtlah tlatzotzonaliztli ompa oyahqueh.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Cozticteocuitlatl

Seaside Home For Music Fans Tequitl ic Tenextiliztli Tlanamacaliztli ca in quicuic in Mahuizolli A' Design Award Cozticteocuitlatl, huel mahuiztic tlamahuizoliztli tlen momaca in achtopa, huel cualli ihuan mahuiztic tlachihualli. In quicuicah Cozticteocuitlatl ca cenca yancuic, tlachiyani ihuan tlanextic tlachihualli in quinextia in tlamatiliztli ihuan toltecayotl. Ca quinequi in Seaside Home For Music Fans Tequitl ic Tenextiliztli Tlanamacaliztli quitlalizque yancuic tlamantli ihuan quimacazque tlazohtli. Ni dizayno in quicuic Cozticteocuitlatl ca mahuiztic tlamantli in quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Seaside Home For Music Fans Tequitl ic Tenextiliztli Tlanamacaliztli quiyolchicahua ihuan quipaquiltia in tlacah.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: This project,a collaboration between Tmall Heybox and 2024 Aranya Xiami Music and Arts Festival, employed a scenario based marketing plan to marry the brand with the festival culture. Tmall Heybox transformed its iconic cube into a searchlight to resemble a dazzling stage and a gradient coastline, building an emotional bond between the brand and young audiences. The project created an online and offline marketing matrix, improving brand exposure, audience engagement, and cultural resonance.
Huēyiliztli īhuān Tlacualtepēhualli: This project attracted more than 70,000 fans.
Tōcāitl: Aranya Xiami Music and Arts Festival, key visual design for Tmall Heybox, visual expression of Home for Music Fans, theme exhibition areas with multisensory immersive experience, interactive live stream
Tlachīhualiztli Māchiyōtl: The Home for Music Fans employed sustainable, renewable materials with low environmental impact, aiming to create a comfortable venue full of seaside charm for fans to enjoy music. The lightweight steel frame, combined with premium materials and exquisite craftsmanship, ensured safety and durability. Additionally, nontoxic wall paints and curtain fabrics that contain low volatile organic compounds were utilized, contributing to a fresh and safe environment.
Tlanāhuatīlli Nētēcahuilīztli: The challenge was achieving a unity of the brand and the festival. This project subtly married the brand characteristics with the festival culture. The posters echoed the key visual of the festival through visual elements like colors and shapes. The offline stage and the Home for Music Fans were differentiated, with the former for quick experience while the latter for slow consumption. Its combination with the live stream studio provided a seamless experience across online and offline settings.
Tlatēmōliztli: 2024 Aranya Xiami Music and Arts Festival attracted numerous young audiences valuing fashion and quality, aligning closely with the target consumer of Tmall Heybox. The project, taking the festival as the medium, integrated the brand into a cultural landmark, with the Home for Music Fans introducing five major brands for traffic sharing, resulting in great promotional effects both online and offline. It built a marketing loop of product experience, emotional resonance and social sharing.
Tēyōllālīliztli: The iconic cube of Tmall Heybox was transformed into a searchlight. Vivid colors against a black background mimicked a seaside sunset. Geometric blocks and audio waveform brought to mind rhythmic music, and reflections helped create a seaside scenario. The Home for Music Fans, inspired by the Aranya Church, featured a top angle symbolizing upward growth. It extended along the coastline, with exhibition areas corresponding to life moments, echoing the slogan of life is about living a few moments.
Tēquitl Cāhuitl: The project was implemented in Aranya from August 30, 2024, to September 1, 2024.
Tēquitl Ōhuitl: Offline theme exhibition areas with multisensory immersive experience enabled audiences to experience the products of certain brands and participate in music related games through interactive installations.
Thanks to full process interactive live stream, audiences could virtually tour exhibition areas, watch new product launches, and appreciate performances. This broke the physical limitations of traditional offline activities, ensuring real time online interaction between brands and audiences.
Calpolli Tlācah: Gu Xiaoyuan
Yu Han
Sun Qi
Zhu bin