Roofarm Rebranding Tlanextiliztli Neixmatiliztli ītēchcopa Naoki Eguchi and Taiki Yamada

Tlanāhuatīlli Roofarm Rebranding Tlanextiliztli Neixmatiliztli ītēchcopa Naoki Eguchi and Taiki Yamada cē cencā mahuizzō tēmacēhualōni īpan huēyi 2026 Mahuizolli A' Design Award Bronse īpan Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Nēhuilīztli Tlamantli.

BronseTlacuilolli· 2026

Roofarm Rebranding Tlanextiliztli Neixmatiliztli

īpal Naoki Eguchi and Taiki Yamada

Tlanāhuatīlli: RooFarm Inc.

Mahuizolli A' Design Award Bronse Tēmacēhualōni īpan Tlacuilolli Tlamantli

8,431

Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #181329

Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa Roofarm Rebranding Tlanextiliztli Neixmatiliztli

Inin tequitl ca ce yancuic tlanextiliztli tlen mohuica ihuan Roofarm inemachtiliz tlaueyaquiliztli. In tequititqueh omoscaltihqueh ipan altepetl tlapanco milchihualiztli ihuan axcan mohueyaquiltia itech hueyi cuauhtla milchihualiztli itloc altepetl tequitl. Ipan inin tlamantli, in tequititqueh imixtlamatiliz omopatlac quen Occepa Yancuic Milchihualiztli ic Motzitzquiz in Cemanahuac Itlacual. Inin ixtlamatiliztli omopatlac itech ce circuito-tlanextiliztli tlen quinextia milchihualiztli quen tlaquetzalli. In neixmatiliztli quipia ome tlanamicticah tlamantli tlen quinezcayotia in netlazohtlaliztli itzalan altepetl ihuan cuauhtla tequitl.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Bronse

Roofarm Rebranding Tlanextiliztli Neixmatiliztli ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Roofarm Rebranding Tlanextiliztli Neixmatiliztli ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Roofarm Rebranding Tlanextiliztli Neixmatiliztli quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: This project is a rebranding initiative accompanying RooFarm's business expansion. Against the projected 2050 food crisis and global supply chain challenges, the company has grown from urban rooftop agriculture and now expands into large-scale rural farming alongside its existing urban operations. At this turning point, the corporate vision was redefined as "Reinventing Agriculture to Sustain the World's Food Supply," repositioning agriculture as infrastructure supporting society. The visual identity system translated this shift into a cohesive brand foundation for continued growth.
Huēyiliztli īhuān Tlacualtepēhualli: The logo was designed with reproducibility in both physical and digital formats as a fundamental premise. It maintains its symbolic integrity even in monochrome and features a structure that allows enlargement, reduction, and three-dimensional application. It functions as a scalable brand foundation that grows alongside business expansion.
Tōcāitl: Brand Identity, Logo Design, Visual Communication, Agricultural Innovation, Startup, Infrastructure, Graphic Design
Tlachīhualiztli Māchiyōtl: Adobe Illustrator, Adobe Photoshop, Blender, KeyShot, Autodesk Fusion 360
Tlanāhuatīlli Nētēcahuilīztli: The greatest challenge of this project was to integrate the traditionally separate concepts of urban and rural and technology and agriculture into a single, clear brand identity. It needed to be simple yet possess strong symbolism, withstand discussion on a societal scale, and be forward thinking while retaining the approachability expected of a food brand. To achieve this balance, we pursued a structure that encapsulates maximum meaning with minimal elements.
Tlatēmōliztli: This project redefined the vision for agriculture pursued by RooFarm by organizing the business structures, social roles, and future scalability of both urban and rural agriculture. From a perspective that views agriculture not as production but as a foundation, we investigated and analyzed its relationships with technology, logistics, and social structures, exploring ways to visually integrate these elements.
Tēyōllālīliztli: RooFarm's new visual identity reexamines the fragmented structure in which cities consume and rural areas supply, envisioning a new model that reconnects urban and rural agriculture. It translates the concepts of reinventing, supporting, and becoming the foundation into a logo inspired by electronic circuits and circuit boards. Structured through two distinct yet interconnected forms, the mark presents agriculture not merely as production but as infrastructure, symbolizing both independence and interdependence between urban and rural systems.
Tēquitl Cāhuitl: The project commenced in Tokyo, Japan in October 2025 and is scheduled to launch in April 2026.
Tēquitl Ōhuitl: The logo design is adaptable for diverse touchpoints including cardboard, planters, packaging and digital media. It creates a consistent brand experience from production sites to consumers. The logo silhouette balances technological sophistication with approachability as a food product.
Calpolli Tlācah: Naoki Eguchi - AD / D
Taiki Yamada - AD / D
Īxiptla Tlanēxtīlli: Naoki Eguchi / Taiki Yamada