Mirzam: Monsters Collection Chocolatl Itlapacholiztli ītēchcopa Backbone Branding

Tlanāhuatīlli Mirzam: Monsters Collection Chocolatl Itlapacholiztli ītēchcopa Backbone Branding cē cencā mahuizzō tēmacēhualōni īpan huēyi 2021 Mahuizolli A' Design Award Cozticteocuitlatl īpan Tlaquimilolli Tlachihchihualiztli Nēhuilīztli Tlamantli.

CozticteocuitlatlTlaquimilolli· 2021

Mirzam: Monsters Collection Chocolatl Itlapacholiztli

īpal Backbone Branding

Tlanāhuatīlli: Backbone Branding

Mahuizolli A' Design Award Cozticteocuitlatl Tēmacēhualōni īpan Tlaquimilolli Tlamantli

36,802

Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #86552

Xiquitta Tlahcuilōlcalli Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa Mirzam: Monsters Collection Chocolatl Itlapacholiztli

Chocolchiuhqueh UAE (Dubai) ipan quimonequiliayah intocayotl ihuan ineixcayotl ipan inchihualli chocolatl, cacahuatl ica mamacpal chiuhtoc. Itocayo, ineixcayotl, itequiuh ihuan itlapacholiz ipan, in tequitinimeh quichihque nochi ica ce tlahtolli mahuiztiloni. In tocayo mochiuh itech nenemiliztli ipan huehue Tlanextia, ilcauhque ilhuicaatentli ihuan ohtli ipan. Ce nenemiliztli ce tlalli itech oc centlamantli, namiqui tetzahuitl ihuan zazanilli tlacah. In tlapacholtequitl ca ixiptlayotl nenemiliztli zazanilli ihuan neltiliztli nepapan.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Cozticteocuitlatl

Mirzam: Monsters Collection Chocolatl Itlapacholiztli ca in quicuic in Mahuizolli A' Design Award Cozticteocuitlatl, huel mahuiztic tlamahuizoliztli tlen momaca in achtopa, huel cualli ihuan mahuiztic tlachihualli. In quicuicah Cozticteocuitlatl ca cenca yancuic, tlachiyani ihuan tlanextic tlachihualli in quinextia in tlamatiliztli ihuan toltecayotl. Ca quinequi in Mirzam: Monsters Collection Chocolatl Itlapacholiztli quitlalizque yancuic tlamantli ihuan quimacazque tlazohtli. Ni dizayno in quicuic Cozticteocuitlatl ca mahuiztic tlamantli in quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Mirzam: Monsters Collection Chocolatl Itlapacholiztli quiyolchicahua ihuan quipaquiltia in tlacah.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: Chocolate-makers from the UAE (Dubai) contacted us to create a branding for handcrafted bean-to-bar chocolate. From the naming and identity to the product design and packaging, we designed each element with a fascinating story around the whole concept. We created the brand based on journeys through the ancient Orient along long-forgotten ocean routes and pathways. A journey from one country to another, meeting monsters and mythical characters.
Huēyiliztli īhuān Tlacualtepēhualli: Width 31 mm x Depth 1 mm x Height 61 mm
Tōcāitl: chocolate, packaging, packaging design, fiction, monsters, sea, trade, the Orient, Arabic
Tlachīhualiztli Māchiyōtl: The technology used for this project was making stencil-like design for the sleeve of the chocolate packaging, thus making the monsters illustrations on the actual surface of the packaging visible from the window. The material used for packaging design is paper.
Tlanāhuatīlli Nētēcahuilīztli: The project had a central goal of storytelling and conveying the message and experience to the consumer. In this case, the central challenge was telling a deep story in a complete form, which however is hard to do on a small, flat packaging. Thus, we came up with a sliding-sleeve technology that helps the storytelling process. Hence, with the monsters illustrations on the actual surface of the packaging visible from the window and the interactive sleeve unveiling a new reality,the emotional message behind the packaging is perfectly conveyed.
Tlatēmōliztli: The research was a central stage when developing the project, as the team dived deep into Arabic story-telling especially connected with sea and sea trade. Thus, the naming Mirzam was developed which is the Beta star of Canis Major, the greater of Orion’s canine companions. During the era of the Spice Route, Mirzam was one of the primary stars, by which sailors would navigate. As such it is representing the romance and adventure of bygone days – an era that we celebrate at Mirzam Chocolate. Further, as a result of a research the brand concept and story was developed.
Tēyōllālīliztli: The central story that inspired to design the packaging of the chocolate is the Arabic fictional story. The packaging line for Mirzam Monsters Collection is our interpretation of those tales told by the Arab merchants to scare off their competitors from entering the sea trade, about mythical monsters, who blocked their passage and tried to sink and swallow their vessel with spices.
Tēquitl Cāhuitl: January-September 2015, Yerevan, Armenia
Tēquitl Ōhuitl: The idea was to express destruction of the myth with an interactive packaging design. On the sliding sleeve, the monsters are clearly seen, as the merchants’ stories visualization. When you remove the sleeve, you uncover a new reality – where the shine of stars and ocean planktons create an impression of the fantastic mythical beasts. This mythical journey follows you even when you unwrap the bar and see the sea wave patterns on the chocolate which sums up the Mirzam Chocolate adventure.
Patentēmeh: Copyrights belong to Mirzam Chocolate Makers
Calpolli Tlācah: Brand Strategist: Matt Bartelsian
Creative Director: Stepan Azaryan
Illustration: Stepan Azaryan, Anahit Margaryan, Arax Sargsyan
Designer: Stepan Azaryan
Realization: Christina Khlushyan
Account Manager: Rita Manjikian
Īxiptla Tlanēxtīlli: All Photo Credits to Bacbkone Branding