Tlanāhuatīlli Jingyang Brick Tea Ihtacapoyotl: Iehcahuiliztli tlein Ah'atl (Tea) ītēchcopa Litete Brand Design cē cencā mahuizzō tēmacēhualōni īpan huēyi 2020 Mahuizolli A' Design Award Iztacteocuitlatl īpan Tlaquimilolli Tlachihchihualiztli Nēhuilīztli Tlamantli.

IztacteocuitlatlTlaquimilolli· 2020

Jingyang Brick Tea Ihtacapoyotl: Iehcahuiliztli tlein Ah'atl (Tea)

īpal Litete Brand Design

Tlanāhuatīlli: Litete Brand Design

Mahuizolli A' Design Award Iztacteocuitlatl Tēmacēhualōni īpan Tlaquimilolli Tlamantli

28,858

Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #89381

Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa Jingyang Brick Tea Ihtacapoyotl: Iehcahuiliztli tlein Ah'atl (Tea)

Jingyang Brick Tea ca ce iehcahuiliztli tlein tlachihchihualo inic quipiaz in tlapatzcaltilli ah'atl-tetl (té). In iehcayotl quipia 100 mm ic 100 mm ic 40 mm ihuan tlachihchiuhtli ica mahmatl (papel de arroz) tlen ica mahtli mochiuh, tlen ahmo quicahua in ahuachtli calaquiz. In tlachihchiuhcayotl mahtica motlalia ica cuahuitl tlahcuiloliztli (impresión con bloques de madera), ce huehcauh chino tlamachtiliztli. In tlaixcopinaliztli quinextia in tlanamacaquez innemiliz ihuan altepetl tlamanitiliztli in tlatzacca Qing tlahtocayotl, ihuan eyi huehcauh chino tlapaltin motlaliah ipan mochi. In tlani motzacua ica ce mahtlacuilolli. Ce zacamecatl ilpicayotl quitzacua in iehcayotl ihuan noihqui quitequitiltia inic motlamamaz.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Iztacteocuitlatl

Jingyang Brick Tea Ihtacapoyotl: Iehcahuiliztli tlein Ah'atl (Tea) ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Jingyang Brick Tea Ihtacapoyotl: Iehcahuiliztli tlein Ah'atl (Tea) ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Jingyang Brick Tea Ihtacapoyotl: Iehcahuiliztli tlein Ah'atl (Tea) quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: The uniqueness of this package is that we use traditional Chinese engraving technology. The craftsman is hand-carved and has a more traditional feel. The packaging material is made of hand-made rice paper, which is environmentally friendly and moisture-proof.
Huēyiliztli īhuān Tlacualtepēhualli: 100 mm x 100 mm x 40 mm
Tōcāitl: Engraving,Tea Packaging,Packaging design
Tlachīhualiztli Māchiyōtl: The final implementation of the packaging will use handmade rice paper and wood-block prints for inscription rubbing, which can promote the inheritance of China’s intangible cultural heritage. In addition, in order to reflect the packaging's original appearance and environment-friendly, its rubbing pigment, bonding glue and bundled straw ropes will all be made with natural materials. This design will also use portable straw rope to replace the original handles in order to save resources. Finally, local women will hand-package and decorate the tea bricks, which can solve their problem of a need for employment and will also stimulate economic growth.
Tlanāhuatīlli Nētēcahuilīztli: In the process of packaging design, in order to conform to the traditional Chinese design style, the packaging materials should be selected to consider the moisture-proof and insect-proof properties of the packaging, and finally the rice paper was selected. Decoration did not choose digital printing, but the choice of China's intangible cultural heritage block printing. Although this craft has been protected by the state, it has not been widely spread, and it has experienced many difficulties in the process of searching for intangible cultural heritage inheritors. The entire packaging process is hand-made and the size difference is created by hand, which is one of the difficulties in the packaging process. Not only that, the adhesives made from the leaves are environmentally friendly and harmless.
Tlatēmōliztli: Jingyang Brick Tea has a history of more than 600 years. It was also known as ‘Black Gold' on the ancient Silk Road. Due to regional economic underdevelopment and a lack of brand awareness, it faces difficulties with sales and communication. This time, the local tea merchants are jointly engaged in brand packaging of Jingyang Brick Tea to solve the above problems of local tea merchants and tea farmers.
Tēyōllālīliztli: The design concept reflects the late Qing Dynasty merchant culture and local customs. The various of life such as merchants riding horses around downtown and countryside, vendors selling the local snacks, folk artists performing Chinese operas, students preparing for exam, mother and kids.Line drawing techniques and tea receipts that circulated during the late Qing Dynasty will be used to seal the bottom of the brick tea. The design uses three Chinese traditional colors on different packaging.
Tēquitl Cāhuitl: The project started in May 2018 in TianJin and finished in February 2019 in TianJin, and was officially launched for sale in March 2019.
Tēquitl Ōhuitl: In this product, the sealing method adopts the traditional Chinese ancient rope knot to prevent the goods from being scattered during transportation, and is also convenient for consumers to open and carry.The bottom is sealed by sticking labels, which is more traditional in Chinese style.The materials used are naturally environmentally friendly.
Patentēmeh: Copyrights belong to Langcer Lee, 2019.
Calpolli Tlācah: Creative Director:Langcer Lee
Designers:Yang Jie
Designers:Guo LinWei
Designers:Riso Guo
Designers:Limo Pan
Illustrator:Zhang Fan
Photographer:Jiang Tao
Īxiptla Tlanēxtīlli: #1: Photographer Jiang Tao，Jingyang Brick Tea，2018
#2: Photographer Jiang Tao，Jingyang Brick Tea，2018
#3: Photographer Jiang Tao，Jingyang Brick Tea，2018
#4: Photographer Jiang Tao，Jingyang Brick Tea，2018