Xicpanahuī campa tlahtōlli
Dorina Nowill Tequitl Achto: Xiuhtlapohualamatl Tlatetzahualli ītēchcopa Ruis Vargas

Tlanāhuatīlli Dorina Nowill Tequitl Achto: Xiuhtlapohualamatl Tlatetzahualli ītēchcopa Ruis Vargas cē cencā mahuizzō tēmacēhualōni īpan huēyi 2020 Mahuizolli A' Design Award Iztacteocuitlatl īpan Tepoztlacuilolli ihuan Tlanextilamoxtli Tlahtolamatl Tlachihchihualiztli Nēhuilīztli Tlamantli.


IztacteocuitlatlTepoztlacuilolli· 2020

Dorina Nowill Tequitl Achto: Xiuhtlapohualamatl Tlatetzahualli

īpal Ruis Vargas

Tlanāhuatīlli: Laika

Mahuizolli A' Design Award Iztacteocuitlatl Tēmacēhualōni īpan Tepoztlacuilolli Tlamantli

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Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #98400

Tlapalli

Tlanēxtilistli

Ītechcopa Dorina Nowill Tequitl Achto: Xiuhtlapohualamatl Tlatetzahualli

Dorina Nowill ce xiuhtlapohualamatl tlen omochihchiuh ipampa ce calnepanolli tlen quinpalehuia in tlacah tlen ixpopoyomeh ahnozo amo cualli tlachiah. In braille tlapantli mochi campa in amatl motequitiltia, quichihchihua tlahtolli ihuan tlaixtli inahuac in tlahcuilolli tlen otlamachtihqui. In ixcuayotl quipia huahqui tlapantli, ic in amatl no huel momati ica tlamatiliztli. In amatemeh motlahcuiloah ica nahui tlapaltin ipan offset amatl, tlapehpenalli ipampa icoyoncayo ihuan itech huel momati. In amatl quitlalia in tlein oquizaco ipan in xihuitl tomintequitl ihuan quitlalia tlanahuatilli ipampa in occe xihuitl. In tlachihchihualiztli quineltoca quichihuaz in amatl huel tenechicoltic ipampa nochtin tlapohuah.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Iztacteocuitlatl

Dorina Nowill Tequitl Achto: Xiuhtlapohualamatl Tlatetzahualli ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Dorina Nowill Tequitl Achto: Xiuhtlapohualamatl Tlatetzahualli ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Dorina Nowill Tequitl Achto: Xiuhtlapohualamatl Tlatetzahualli quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa
The annual report is permeated by elements in Braille, which dictate the pace of publication and function as components of interaction with the lay reader, bringing him to experience or know this model of writing. Altogether, the pages permeated by the writing of the blind integrate form - writing - and content - subject -, providing an inclusive meaning to the book. Another relevant detail: the cover has a relief print on the dots, allowing blind people to experience tactile reading.
Huēyiliztli īhuān Tlacualtepēhualli
Cover: sheet format 640 x 280 mm; Core: Print format 210 x 280 mm. Cover printed on offset paper 240 g/m2, 4X4 colors (CMYK). Core composed of 120 pages in 150 g/m2 offset paper, 4x4 colors. Finish: dry relief on the cover.
Tōcāitl
Annual report, print, editorial, graphic design, branding identity
Tlachīhualiztli Māchiyōtl
The cover has a proportional book ear, at full opening, a panoramic view of the use of Braille writing points. Still on the cover, the use of dry relief provides a tactile experience to the reader, offering points of braille writing. The publication was printed in CMYK-scale colors, on offset paper, mainly because it offers the tactile aspect due to its porosity.
Tlanāhuatīlli Nētēcahuilīztli
The challenge was to develop a publication that, in addition to fulfilling its functional aspects of informing and maintaining the commitment to the governance policy of the Dorina Nowill Foundation, also represented a document that addressed the aspect of the need to include blind or with low vision people.
Tlatēmōliztli
The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of meaning, an affirmation, and the need to design small graphic narratives. Thus, the Dorina Nowill annual report expands upon the detailed and strategic work of building an imaginary universe that represents the culture of the Dorina Nowill brand.
Tēyōllālīliztli
The Dorina Nowill Foundation serves people who are blind or have low vision. Braille writing is incorporated into the daily life of this community. For the design of its annual report, Laika started from this premise and used the points of writing, both in tactile and visual aspects, to compose the graphic identity of this publication. In this way, the points form phrases throughout the publication, in parallel with the graphical writing, composing textures that refer to the foundation's brand.
Tēquitl Cāhuitl
The project started in February 2019 and finished in May 2019 in Sao Paulo, Brazil.
Tēquitl Ōhuitl
The annual report is intended to mark the entity's fiscal year and establish guidelines for the following year. In addition to the functional aspect of the publication, its aesthetic and graphic aspect is essential to set the date, give the document a longevity and validate its relevance to the sector. As a supporting document and material, it has another fundamental function: to serve as a presentation of the foundation and to contribute to attract sponsors from medium and large companies.
Patentēmeh
Arthur Medeiros
Calpolli Tlācah
Ruis Vargas, Creative Directo, Thiago Siqueira and Agnes Svilenov, Designer
Īxiptla Tlanēxtīlli
Laika Design

Tlacōhualli

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A' Design Award cē cemānāhuac tēmacēhualli ītēchcopa cualli tlanāhuatīlli. Xicnēmili īpan A' Design Award ic ticpīāz tlanāhuatīlli tēixpantīliztli, mahuizzōtl, cuallōtl īhuān tēixpantīliztli ītēchcopa motēquitl. Xictlāli motēquitl ītēchcopa A' Design Award īhuān xicnēhuili ītēchcopa huēyi A' Design Prize.

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