Dengo 80g Chocoladereep door Brazil & Murgel Design Studio

Het ontwerp Dengo 80g Chocoladereep door Brazil & Murgel Design Studio is een hoog aangeschreven winnaar van de zeer prestigieuze 2020 A' Design Award in Goud in de competitiecategorie Culinaire Kunst Ontwerp.

GoudCulinaire Kunst· 2020

Dengo 80g Chocoladereep

door Brazil & Murgel Design Studio

Opdrachtgever: Dengo Chocolates

Winnaar van de A' Design Award in Goud in de categorie Culinaire Kunst

135,341

Geverifieerde Prijswinnaar

Verifieer de prijsstatus voor #102969

Bezoek Website Bekijk bij A' Design Award Persbericht Award Badge

Kleuren

Het Ontwerp

Over Dengo 80g Chocoladereep

Dengo 80g is een chocoladereep gecreëerd voor Dengo Chocolates. De sculpturale vorm verbeeldt elementen van het Atlantisch Regenwoud in Bahia, Brazilië, waar de cacao wordt geoogst, zoals droge bladeren, gebladerte en zaden. Gebogen oppervlakken combineren tweedimensionale en driedimensionale lijnen, zodat de gepolijste afwerking het licht over de reep weerkaatst. De reep wordt geproduceerd in polycarbonaat mallen, gemaakt van CNC-gefreesde aluminium sjablonen, die de fijne lijnen en rondingen vasthouden. De variërende dikte zorgt voor een knapperige knak wanneer de reep wordt gebroken.

De Erkenning

Over de A' Design Award in Goud

Dengo 80g Chocoladereep is winnaar van de A' Design Award in Goud, een immens prestigieuze erkenning die wordt toegekend aan eersteklas, schitterende en uitmuntende ontwerpen. Winnaars in Goud zijn uiterst innovatieve, zeer visionaire en glamoureus verblindende creaties die het genie, de wijsheid en de bekwaamheid van hun ontwerpers weerspiegelen. Dengo 80g Chocoladereep wordt verwacht een zeer geprezen, trendzettende en monumentale uitvinding te zijn die ongekende waarde levert. Dit ontwerp dat de A' Design Award in Goud heeft gewonnen, is een spectaculair, gerespecteerd project dat enorm baat en de grenzen van kunst, wetenschap, ontwerp en technologie verlegt. Dengo 80g Chocoladereep wekt intense gevoelens van verlangen, roept passie op, moedigt creativiteit aan en fascineert ons.

Achter het Ontwerp

Perskit

Credits, teamleden en technische details verstrekt door de ontwerper.

Unieke Eigenschappen: Since a glossy chocolate tells a lot about its quality, the shape was designed in order to treat the light as something tangible. The light is explored on a surface that results from a combination of 3D and 2D lines, creating volumes and shapes that portray elements from the Atlantic Forest, where Dengo's cacao is harvested. The chocolate becomes a sculpture that represents seeds, fruits and leaves in an effort to inspire, create brand recognition and convey the brand's message to the consumer.
Afmetingen & Verpakking: 80g / Width 80mm x Depth 180m x Height 8 mm (aprox)
Tags: Cocoa, Chocolate, edible, Brazil & Murgel, organic, Brazilian Atlantic forest, cacao, Dengo, Brazil, Bahia
Productietechnologie: After the first creative steps, which included roughs and hand-carved wax modeling, it was developed the digital model to generate the moulding templates in CNC machined aluminum. This templates were used to manufacture polycarbonate chocolate moulds that guarantees high fidelity of the lines, curves and surfaces, as well as the high-polished finishing of the chocolate.
Ontwerpuitdaging: Dengo aims for real environmental and social impact through a short production chain, valuing the cocoa farmer's work. Besides, the brand has a spontaneous visual and verbal identity, with a very strong Brazilian identity and style. Therefore, it was essencial that the bar it self should tell the story about it's origin, as well as disrupting the monotony found in ordinary chocolate bars in order to reflect authenticity, spontaneity and the Brazilianness found in the brand's personality.
Onderzoek: The first of many layers of research is the origin of Dengo's cacao: the cabruca, a traditional cocoa agroforestry system, located in the heart of the Atlantic Forest in Bahia, Brazil. In cabruca, cacao trees are cultivated under tall native species that filter access to light, and promote an active cycle of organic matter, enriching the soil with water and nutrients. Interviews with cocoa farmers, images and visits to the Atlantic Forest were a rich complement for the creation of the concept.
Inspiratie: The design represents elements found in the Atlantic Forest, the origin of Dengo's cacao, such as dry leaves on the ground, foliage of the tall trees that provide an interesting play of light and shadow, and a variety of seeds. The aesthetics is also influenced by Tarsila do Amaral and Lasar Segall, two of the leading Brazilian Modern Artists. Some key characteristics of their work guided to an expressive style, consistent with what had already been created for the brand in previous projects.
Projectduur: The project took place in Sao Paulo, between May and October 2018.
Werkproces: Dengo Chocolate Bar should be intensely perceived through all the senses. Firstly, the bar comes as a surprise after opening its wraps, presenting an unpredictable shape. The vision engages the perception of high quality chocolate by it's polished surface, as the shape communicates the cacao's origin. Secondly, the dynamic thickness allows a crisp snap, which means it is a well-tempered chocolate and provides a good biting experience that enhances the perception of the flavor as well.
Patenten: n/a
Teamleden: Creative Director and Designer: Fabio Brazil
Creative Director and Designer: Henrique Murgel
Technical Developer: Alexandre Soong (Atom Studios)
Technical Developer: Hulk Giannelli (Atom Studios)
CEO and Co-Founder at Dengo: Estevan Sartoreli
Head of Operations at Dengo: Gustavo Raguzzani
Maintenance and Project Manager at Dengo: Jhonata Carvalho
Chocolatiere at Dengo: Luciana Lobo
Beeldcredits: Image #1: Rubens Kato
Image #2: Estudio Gastronomico
Image #3: Estudio Gastronomico
Image #4: Diego Cagnato
Image #5: Diego Cagnato