Dizayini ya Happiness Phukusi La Mooncake ndi Chao Xu ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2020 Mphoto ya Bronze ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mapaketi.
BronzeMapaketi· 2020
Happiness Phukusi La Mooncake
ndi Chao Xu
Kasitomala: La Maison Bakery
Wopambana pa Mphoto ya Bronze ya A' Design Award mu Gawo la Mapaketi
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #100696Kapangidwe
Za Happiness Phukusi La Mooncake
Chosangalatsa cha mooncake phukusi ndi phukusi la mphatso, lomwe lili ndi mabokosi asanu okhala ndi mawonekedwe ndi zojambula zosiyanasiyana. Gulu la Design la Inbetween Creative linawonetsa chithunzi cha momwe anthu amderali amakondwerera chikondwerero cha Mid autumn, pogwiritsa ntchito fanizo lachi China. Chithunzichi chikuwonetsa nyumba zakumudzi ndi ntchito za Mid-autumn, monga bwato la chinjoka, kumenya ng'oma. Kapangidwe kameneka ka mphatso kameneka sikamangokhala ngati chidebe cha chakudya komanso chikumbutso cholimbikitsa chikhalidwe cha mzinda wa Shien.
Chidziwitso
Za Mphoto ya Bronze ya A' Design Award
Happiness Phukusi La Mooncake ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Happiness Phukusi La Mooncake akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Happiness Phukusi La Mooncake amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- This is a set of mooncake package design for La Maison Bakery, which consist 5 slightly different box shapes. La Maison Bakery is a famous local bakery in Hubei province, they want to launch a new mooncake gift set which can reflect local characteristics of Hubei, including architecture, culture and mid-autumn festival activities.
- Miyezo ndi Kuphimba
- lid and base box: 360mm x 360mm x 55mm
drawer box: 385mm x 250mm x 190mm
double sides open box: 270mm x 380mm x 160mm - Zizindikiro
- package design, logo, handrawing, typography
- Teknoloji Yopangira
- Those five package series need to have different structures which means they need to be opened in various ways. Designers need to take all the aspects into consideration in advance. For example, the most expensive one is the orange box, which will open like a book from middle.
- Vuto la Dizayini
- The final products consist 5 different packages, with 5 different structure and size, meanwhile should look like a complete set of package series and in a narrative manner.
- Kafukufuku
- The design team went to Enshi city which is the most significant scenic area in Hubei province, not only the local building but also its rich tourism activities make the place attractive. The illustration somehow demonstrate the feature of Enshi city meanwhile mixed some mid-autumn festival activities into the drawing, such as dragon boat racing, lighten the sky lanterns etc.
- Chilimbikitso
- During Mid-autumn festival, Shien city will turn into a lively place, where people will eat mooncake, beat drums and race dragon boats to celebrate the festival. Designers wanted to depict this flourishing scene on the package. Designer team painted a magnificent picture of mid autumn festival by hand drawing illustration, then been cut into 5 parts for each package. the mooncake package serve as a tool to promote the culture of Shien city by applying Chinese style illustration.
- Nthawi ya Polojekiti
- This project started in August 2019 in Hangzhou and finished in September 2019 in Hangzhou. Printed all the boxes in Hubei.
- Mdondomeko ya Ntchito
- After several rounds of discussions with our clients, the designers need to understand how consumers prefer while purchasing mooncake gift pack, if the box is too small, people will consider it not worthwhile as a gift, however if the size is too big, it will not be convenient for them to carry around. It is important to take all the facts into consideration while designing. The design team eventually came up five different packages to fit different need and budgets.
- Petensi
- Trademark(2019) La Maison Bakery
- Mamembala a Gulu
- Creative Director: Chao Xu
Illustration: Danlin Zhang - Mwini Zithunzi
- Collaterals and graphic design items: Chao Xu
Photography: Inlight
Zolipidwa
Fufuzani Kupitilira Designers.org
Onani zinthu, ntchito ndi mwayi kuchokera kwa ogulitsa athu aulaliki.
Zina Zofufuza
Mapangidwe Ofanana
Fufuzani mapangidwe ena opambana mphotho ochokera mu gulu lomweli, osankhidwa malinga ndi ukadaulo.
