Dizayini ya Hopapops Chakudya Akamwe Zoziziritsa Kukhosi Wathanzi ndi Angela Spindler ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2020 Mphoto ya Chitsulo ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mapaketi.
ChitsuloMapaketi· 2020
Hopapops Chakudya Akamwe Zoziziritsa Kukhosi Wathanzi
ndi Angela Spindler
Kasitomala: Depot Creative
Wopambana pa Mphoto ya Chitsulo ya A' Design Award mu Gawo la Mapaketi
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #101038Kapangidwe
Za Hopapops Chakudya Akamwe Zoziziritsa Kukhosi Wathanzi
Ntchito zamapulojekiti: Kutchula mayina, kupanga mtundu ndi kapangidwe kake ka mbewu za kakombo wamadzi, zolunjika kwa ogula aku US. Vuto linali momwe mungatengere msika womwe sunamvepo za chinthu chofunikira kwambiri, mbewu za kakombo wamadzi. Yankho, kuyang'ana pa shelufu kufuula, kuwongolera kosavuta kwazidziwitso ndi mawonekedwe ofunikira. Fanizoli, lomwe limapanga kutsogolo ndi kumbuyo kwa choyikapo, limapangitsa kuti chinthucho chiwonekere komanso kununkhira kwake. Mkhalidwe wosagwirizana wa typography ya mtundu wa Hopapop umawonjezera kugunda kwapaketi, kuyamikira kamvekedwe kosangalatsa ka mawu opangidwira mtunduwo.
Chidziwitso
Za Mphoto ya Chitsulo ya A' Design Award
Hopapops Chakudya Akamwe Zoziziritsa Kukhosi Wathanzi ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. Hopapops Chakudya Akamwe Zoziziritsa Kukhosi Wathanzi akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. Hopapops Chakudya Akamwe Zoziziritsa Kukhosi Wathanzi amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- The founders of this snack startup asked us to name, brand and package their version of popped water lily seeds, targeted at US consumers.
The main challenge was how to grab a market that likely hasn’t even heard of eating the main ingredient, water lily seeds, at all? First up, we chose to focus on shelf shout, simple information hierarchy and strong ingredient visuals. - Miyezo ndi Kuphimba
- Flow wrap packaging, digitally printed in US. Two pack sizes 1oz and 2.3 oz, printed CMYK. Offset versions printed CMYK, plus matt/spot UV Varnish. Material size 11 inches x 8 inches and 15 inches x 11 inches. 10 SKU's in total.
- Zizindikiro
- Superfood, Healthy Snack Packaging, Packaging, Pouch Packaging, Superfood Snack Food Packaging, Branding and Packaging, Logo Design, Illustration
- Teknoloji Yopangira
- Pouches produced digitally for initial short production run. Thereafter gravure. CMYK, plus x2 spot colours per pouch with Spot UV gloss
- Vuto la Dizayini
- The timeline! We had to research, name and develop the brand / packaging and all the assets in 4 months ready for the product launch at a major US Trade Show.
- Kafukufuku
- This product was relatively unknown so we decided to cover the entire pack with the product. We wanted consumers to understand the product's texture, shape and size immediately. We knew the target audience wanted flavour experiences and wanted to communicate seasoning rather than strong flavours hence the pieces of fruit/vegetable just poking through the puffed seeds.
We developed a fun tone of voice for the brand while singing its health credentials. - Chilimbikitso
- The focal point of the packaging is the coloured circle in the middle, which houses the brand mark and all need-to-know info. The uneven nature of the typography lends a cheeky bounce, which complements the Hopapops brand name and fun tone of voice we created. The illustration, which makes up the main part of the packaging, drives home the flavour variant.
A nutritionally dense product, gave reason to fill the entire face of the pack with product, and is a nod to how filling it is. - Nthawi ya Polojekiti
- The projected commenced in March 2019, finished in September 2019. All work was generated in Sydney for a launch in the USA.
- Mdondomeko ya Ntchito
- This is a snack brand, the 1.oz version is designed for one while the 2.3 oz is designed as a family or share pack.
- Mamembala a Gulu
- Angela Spindler - Creative Director/Designer
Anneke Decker - Finished Artist/Retoucher
Anna Makarova - Illustrator - Mwini Zithunzi
- Illustrator: Anna Makarova
Zolipidwa
Fufuzani Kupitilira Designers.org
Onani zinthu, ntchito ndi mwayi kuchokera kwa ogulitsa athu aulaliki.
Zina Zofufuza
Mapangidwe Ofanana
Fufuzani mapangidwe ena opambana mphotho ochokera mu gulu lomweli, osankhidwa malinga ndi ukadaulo.
