Dizayini ya Dengo 80g Ndodo ya Chokoleti ndi Brazil & Murgel Design Studio ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2020 Mphoto ya Golide ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Chakudya, Zakumwa ndi Luso la Kuphika.
GolideLuso la Kuphika· 2020
Dengo 80g Ndodo ya Chokoleti
ndi Brazil & Murgel Design Studio
Kasitomala: Dengo Chocolates
Wopambana pa Mphoto ya Golide ya A' Design Award mu Gawo la Luso la Kuphika
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #102969Kapangidwe
Za Dengo 80g Ndodo ya Chokoleti
Dengo 80g ndi ndodo ya chokoleti yopangidwira Dengo Chocolates. Mawonekedwe ake achosema akuimira zinthu za m'Nkhalango ya Atlantic ku Bahia, dziko la Brazil, komwe koko amakololedwa, monga masamba owuma, masamba obiriwira ndi njere. Malo opindika amaphatikiza mizere ya mbali ziwiri ndi mbali zitatu, kotero kuti mapeto ake onyezimira amawunikira kuwala pa ndodo yonse. Ndodoyi imapangidwa mu ma moulds a polycarbonate opangidwa kuchokera ku zitsanzo za aluminiyamu zosemedwa ndi makina a CNC, zomwe zimasunga mizere yosalala ndi mapindikidwe. Makulidwe osiyanasiyana amapereka kalankhulidwe kakuthyoka kabwino ndodoyi ikathyoledwa.
Chidziwitso
Za Mphoto ya Golide ya A' Design Award
Dengo 80g Ndodo ya Chokoleti ndi mmodzi mwa opambana a Mphoto ya Golide ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe a pamwamba, odabwitsa ndi odziwika. Opambana a Golide ndi zolengedwa zatsopano kwambiri, zoona patali ndi zonyezimira zomwe zimaonetsa luntha, nzeru ndi luso la opanga awo. Dengo 80g Ndodo ya Chokoleti akuyembekezeka kukhala chopangidwa chotamandidwa kwambiri, chokhazikitsa zochitika ndi chachikulu chomwe chimabweretsa phindu losawonekapo kale. Mapangidwe opambana Mphoto ya Golide ya A' Design Award awa ndi ntchito yodabwitsa, yolemekezeka yomwe imapindulitsa kwambiri ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Dengo 80g Ndodo ya Chokoleti amabweretsa zilakolako zamphamvu, kudzutsa chidwi, kulimbikitsa luso lolenga ndi kutikopa.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- Since a glossy chocolate tells a lot about its quality, the shape was designed in order to treat the light as something tangible. The light is explored on a surface that results from a combination of 3D and 2D lines, creating volumes and shapes that portray elements from the Atlantic Forest, where Dengo's cacao is harvested. The chocolate becomes a sculpture that represents seeds, fruits and leaves in an effort to inspire, create brand recognition and convey the brand's message to the consumer.
- Miyezo ndi Kuphimba
- 80g / Width 80mm x Depth 180m x Height 8 mm (aprox)
- Zizindikiro
- Cocoa, Chocolate, edible, Brazil & Murgel, organic, Brazilian Atlantic forest, cacao, Dengo, Brazil, Bahia
- Teknoloji Yopangira
- After the first creative steps, which included roughs and hand-carved wax modeling, it was developed the digital model to generate the moulding templates in CNC machined aluminum. This templates were used to manufacture polycarbonate chocolate moulds that guarantees high fidelity of the lines, curves and surfaces, as well as the high-polished finishing of the chocolate.
- Vuto la Dizayini
- Dengo aims for real environmental and social impact through a short production chain, valuing the cocoa farmer's work. Besides, the brand has a spontaneous visual and verbal identity, with a very strong Brazilian identity and style. Therefore, it was essencial that the bar it self should tell the story about it's origin, as well as disrupting the monotony found in ordinary chocolate bars in order to reflect authenticity, spontaneity and the Brazilianness found in the brand's personality.
- Kafukufuku
- The first of many layers of research is the origin of Dengo's cacao: the cabruca, a traditional cocoa agroforestry system, located in the heart of the Atlantic Forest in Bahia, Brazil. In cabruca, cacao trees are cultivated under tall native species that filter access to light, and promote an active cycle of organic matter, enriching the soil with water and nutrients. Interviews with cocoa farmers, images and visits to the Atlantic Forest were a rich complement for the creation of the concept.
- Chilimbikitso
- The design represents elements found in the Atlantic Forest, the origin of Dengo's cacao, such as dry leaves on the ground, foliage of the tall trees that provide an interesting play of light and shadow, and a variety of seeds. The aesthetics is also influenced by Tarsila do Amaral and Lasar Segall, two of the leading Brazilian Modern Artists. Some key characteristics of their work guided to an expressive style, consistent with what had already been created for the brand in previous projects.
- Nthawi ya Polojekiti
- The project took place in Sao Paulo, between May and October 2018.
- Mdondomeko ya Ntchito
- Dengo Chocolate Bar should be intensely perceived through all the senses. Firstly, the bar comes as a surprise after opening its wraps, presenting an unpredictable shape. The vision engages the perception of high quality chocolate by it's polished surface, as the shape communicates the cacao's origin. Secondly, the dynamic thickness allows a crisp snap, which means it is a well-tempered chocolate and provides a good biting experience that enhances the perception of the flavor as well.
- Petensi
- n/a
- Mamembala a Gulu
- Creative Director and Designer: Fabio Brazil
Creative Director and Designer: Henrique Murgel
Technical Developer: Alexandre Soong (Atom Studios)
Technical Developer: Hulk Giannelli (Atom Studios)
CEO and Co-Founder at Dengo: Estevan Sartoreli
Head of Operations at Dengo: Gustavo Raguzzani
Maintenance and Project Manager at Dengo: Jhonata Carvalho
Chocolatiere at Dengo: Luciana Lobo - Mwini Zithunzi
- Image #1: Rubens Kato
Image #2: Estudio Gastronomico
Image #3: Estudio Gastronomico
Image #4: Diego Cagnato
Image #5: Diego Cagnato
Zolipidwa
Fufuzani Kupitilira Designers.org
Onani zinthu, ntchito ndi mwayi kuchokera kwa ogulitsa athu aulaliki.
Zina Zofufuza
Mapangidwe Ofanana
Fufuzani mapangidwe ena opambana mphotho ochokera mu gulu lomweli, osankhidwa malinga ndi ukadaulo.
