Oulevi Packaging Design Ntchito Yaikulu ya Phukusi la Mowa ndi Zhangyong Hou

Dizayini ya Oulevi Packaging Design Ntchito Yaikulu ya Phukusi la Mowa ndi Zhangyong Hou ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2021 Mphoto ya Chitsulo ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mapaketi.

ChitsuloMapaketi· 2021

Oulevi Packaging Design Ntchito Yaikulu ya Phukusi la Mowa

ndi Zhangyong Hou

Kasitomala: Oulevi

Wopambana pa Mphoto ya Chitsulo ya A' Design Award mu Gawo la Mapaketi

11,081

Wopambana Wotsimikizidwa

Tsimikizani Mkhalidwe wa Mphotho ya #106057

Pitani ku Tsamba Onani ku A' Design Award Nkhani Yofalitsidwa Chizindikiro cha Mphotho

Mitundu

Kapangidwe

Za Oulevi Packaging Design Ntchito Yaikulu ya Phukusi la Mowa

Mawu a M'Bukuli: Oulevi ndi kapangidwe ka phukusi la mowa wopanda envelopu (draft beer). Chosungiramo ndi chitini chachitsulo chosapanga dzimbiri chokhala ndi kuchuluka kwa zinthu za lita imodzi ndi kukula kwa kutambasuka kwake kotalika 274 mm ndi kutalika kwake 193 mm. Chithunzi chosindikizidwa chimapanga mzere wozungulira wa galasi la mowa. Zithunzithunzi zikuonetsa komwe zinthu zoyambira zimachokera, monga barele wochokera ku Australia, ufa wotupitsa (yeast) wochokera kumpoto kwa Ulaya, ndi hops wochokera ku North America. Chizindikiro cha galasilo chimathandiza ogula kuzindikira mtundu wa zinthuzo kuchokera patali. Cholinga cha kapangidweku ndikuonetsa nkhani ya chinthucho momveka bwino pamalo ogulitsira.

Chidziwitso

Za Mphoto ya Chitsulo ya A' Design Award

Oulevi Packaging Design Ntchito Yaikulu ya Phukusi la Mowa ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. Oulevi Packaging Design Ntchito Yaikulu ya Phukusi la Mowa akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. Oulevi Packaging Design Ntchito Yaikulu ya Phukusi la Mowa amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.

Kumbuyo kwa Kapangidwe

Katundu wa Atolankhani

Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.

Makhalidwe Apadera: Oulevi is a newly established enterprise specializing in raw beer. Oulevi beer uses barley from Australia, yeast from northern Europe and hops from North America. Therefore, in the packaging design, the origin of raw materials is shown through illustration, and the appearance outline is a glass of beer, which not only increases the display effect, but also enables consumers to understand the excellent quality of products.
Miyezo ndi Kuphimba: Net content：1 liter ，
Development dimension: 274mm long, 193mm high
Zizindikiro: Beer packaging, illustration, beer logo design
Teknoloji Yopangira: Stainless steel can
Vuto la Dizayini: As a new brand, how to let consumers quickly see you on the shelf, how to quickly understand the advantages of products, these are the most difficult and need to be solved. Give the product a symbol of beer cup, and show the advantages of the product in the form of illustration, which is a good solution to the above problems.
Kafukufuku: Through the investigation of consumers, they want to know more about the story behind the product to help them judge the quality of the product. Most of the time, consumers see patterns that they don't want to do with the product. They can only decide to buy by the brand size. We collect the opinions of consumers, select the most mentioned opinions from them, and find the solutions.
Chilimbikitso: Looking for visual language that can tell the unique charm of oulevi beer is the first problem to be solved. Pour out a cup of fragrant beer, and look at it as if you see all it has: barley from Australia, top hops imported from North America, yeast from northern Europe, etc., all of which are shown in front of your eyes like a movie. The rudiments of packaging have already been shown in your brain. Use illustration to show all of them.
Nthawi ya Polojekiti: It took a month,
Location: Dalian, China
Mamembala a Gulu: Zhangyong Hou