Dizayini ya Cera Una Volta Vinyo Chizindikiro ndi Giovanni Murgia ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2021 Mphoto ya Golide ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mapaketi.
GolideMapaketi· 2021
Cera Una Volta Vinyo Chizindikiro
ndi Giovanni Murgia
Kasitomala: Cantine Chessa
Wopambana pa Mphoto ya Golide ya A' Design Award mu Gawo la Mapaketi
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #108149Kapangidwe
Za Cera Una Volta Vinyo Chizindikiro
Cera Una Volta(Kamodzi Pa Nthawi) sikuti ndi vinyo chabe komanso kudumpha m'mbuyomu. Inabadwa kuchokera ku maloto opangira miyala yaing'ono ya oenological mwa kusunga ziphunzitso za makolo akale ndi njira zopangira vinyo zakale. Lingaliro la lingaliro la kulenga la vinyo likunena, mu kuphweka kwa nthano yokokomeza yoimiridwa bwino ndi chithunzi chomwe chili pa lebulo, nkhani ya kubadwa kwa vinyo ameneyu ndi yemwe adamupanga. Mawonekedwe osankhidwa ndi nthano mwadala, kuti apereke kukhudza kwamatsenga kwa vinyo yemwe amasiyana kwambiri ndi mtundu wakale wa Vermentino.
Chidziwitso
Za Mphoto ya Golide ya A' Design Award
Cera Una Volta Vinyo Chizindikiro ndi mmodzi mwa opambana a Mphoto ya Golide ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe a pamwamba, odabwitsa ndi odziwika. Opambana a Golide ndi zolengedwa zatsopano kwambiri, zoona patali ndi zonyezimira zomwe zimaonetsa luntha, nzeru ndi luso la opanga awo. Cera Una Volta Vinyo Chizindikiro akuyembekezeka kukhala chopangidwa chotamandidwa kwambiri, chokhazikitsa zochitika ndi chachikulu chomwe chimabweretsa phindu losawonekapo kale. Mapangidwe opambana Mphoto ya Golide ya A' Design Award awa ndi ntchito yodabwitsa, yolemekezeka yomwe imapindulitsa kwambiri ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Cera Una Volta Vinyo Chizindikiro amabweretsa zilakolako zamphamvu, kudzutsa chidwi, kulimbikitsa luso lolenga ndi kutikopa.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- The idea of the creative concept of the wine Cera Una Volta tells, in the simplicity of the fairytale hyperbole well represented by the illustration on the label, the story of the birth of this wine and that of who produced it. The style chosen is deliberately like a fairytale, a bit to give a magical touch to a wine that differs greatly from the classic style of the other products of the company, but also to underline its highly expressive and dreamlike nature.
- Miyezo ndi Kuphimba
- Label: 13,5x8,8 cm
Box: 32x27x10 cm - Zizindikiro
- wine, packaging, illustration, label design
- Teknoloji Yopangira
- Label: The wine label was created with a coated paper with a special texture reminiscent of a fabric. The paper has a special treatment that makes it soft and silky to the touch to increase the tactile sensation of the product.
Box: The package contains 3 bottles and recalls the label design. it is made with a cardboard covered with the same paper as the label and has a box opening. - Vuto la Dizayini
- The request was to create a label that would appeal to a target of wine lovers who seek in a wine not only the quality of the product but also a certain exclusivity and elegance together with elements of corporate and personal storytelling.
Basically an audience of wine lovers looking for wine goodies produced by small cellars, with strongly territorial and identity characteristics. A target inclined to spend on quality products, which seeks a wine, beyond the purely qualitative aspect, also a side dish linked to the company and personal story of who produced that wine, as if to want to live the experience in holistic way.
The goal was to create a highly expressive and personal packaging design that could tell a story related to the people behind this wine. - Kafukufuku
- The research to develop the project was born from the inspiration for the famous book The Little Prince by Antoine de Saint-Exupery and his illustrations. The abstract and fairytale concept that inspired this work comes from here. Tell this wine, born from a dream, in a dreamlike and light way. The work to get to the final illustration went through several steps up to the final version which contains the main elements of the project. The goal is to create a unique and recognizable design capable of telling a story.
- Chilimbikitso
- The Cera Una Volta therefore presents itself with this very suggestive label focused on a light and captivating style that integrates with the golden color of the wine specifically inserted in a transparent burgundy bottle, to reveal its bright and pleasantly golden color. It represents the lightness and light-heartedness of a young girl who flies on the wings of fantasy to follow her dream accompanied by her friend swallow who will guide her on the path to creating this wine.
- Nthawi ya Polojekiti
- The project was started in June 2019 in Sardinia, finished and published in December 2019. The wine is on the market from January 2020
- Mdondomeko ya Ntchito
- The design of these labels is designed to give a tactile effect when picking up the bottle, thanks to the label paper and tactile processing. Soft-touch colors and embossing techniques are used to transfer the fairytale effect of the visual design.
- Mamembala a Gulu
- Giovanni Murgia - Art direction
Sara Pilloni: Illustration
Bruno Haver: 3D bottle rendering - Mwini Zithunzi
- 3D Render: Bruno Haver
Photography: Giovanni Murgia
Zolipidwa
Fufuzani Kupitilira Designers.org
Onani zinthu, ntchito ndi mwayi kuchokera kwa ogulitsa athu aulaliki.
Zina Zofufuza
Mapangidwe Ofanana
Fufuzani mapangidwe ena opambana mphotho ochokera mu gulu lomweli, osankhidwa malinga ndi ukadaulo.
