Haci Bekir Halva Kulongedza ndi Polin Kuyumciyan

Dizayini ya Haci Bekir Halva Kulongedza ndi Polin Kuyumciyan ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2021 Mphoto ya Chitsulo ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mapaketi.

ChitsuloMapaketi· 2021

Haci Bekir Halva Kulongedza

ndi Polin Kuyumciyan

Kasitomala: Haci Bekir

Wopambana pa Mphoto ya Chitsulo ya A' Design Award mu Gawo la Mapaketi

12,103

Wopambana Wotsimikizidwa

Tsimikizani Mkhalidwe wa Mphotho ya #109346

Pitani ku Tsamba Onani ku A' Design Award Nkhani Yofalitsidwa Chizindikiro cha Mphotho

Mitundu

Kapangidwe

Za Haci Bekir Halva Kulongedza

Haci Bekir ndi amodzi mwazinthu zakale kwambiri padziko lapansi ndipo ali ndi cholowa chachikulu. Ngakhale kuti dzina la mtunduwu limangogwirizana ndi kukhutitsidwa kwazinthu komanso kukhutitsidwa kwazinthu, zimakhala zovuta kuti mtundu wakale wotere usangalatse m'badwo watsopano. Chifukwa chakuchulukirachulukira kwa halva muzakudya zaku Turkey, mtunduwo udafuna kupindula nawo ndikusintha ma phukusi ake a halva. Mawonekedwe osavuta koma okopa maso ndi mitundu yamapangidwe atsopano amalola Haci Bekir kukulitsa kufikira kwawo komanso kuzindikira kwamtundu. Mapangidwe amitundu ndi mitundu yonse imalimbikitsidwa ndi zosakaniza zitatu za halva ndi mawonekedwe.

Chidziwitso

Za Mphoto ya Chitsulo ya A' Design Award

Haci Bekir Halva Kulongedza ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. Haci Bekir Halva Kulongedza akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. Haci Bekir Halva Kulongedza amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.

Kumbuyo kwa Kapangidwe

Katundu wa Atolankhani

Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.

Makhalidwe Apadera: Haci Bekir decided to update their products' packaging and prints in order to catch up with 21st century trends and appeal to a younger customer group as well.
Halva is a very traditional dessert but is now becoming very hip again. So Haci Bekir wanted to utilize halva's popularity and be able to address to the new generation. The new packaging design uses the hip stripe patterns and pop colors in order to modernize the traditional taste of halva.
Miyezo ndi Kuphimba: This project consists of three halva boxes and they all have same size sleeves: 141 x 302 mm.
Zizindikiro: packaging, box, design, patterns, food
Teknoloji Yopangira: The product itself comes within a plastic container. But the container itself looked insufficient for the presentation so we decided to cover the box with a carton sleeve. The production was easy and the box was covered and became more presentable.
Vuto la Dizayini: The challenging part of this design was to appeal to the younger generation while maintaining the legacy of Haci Bekir. The halva box designs are very hip but also simple because the brand name and logo also had to stand out. Also, halva does not have a specific shape, so it was harder to find a key visual to build upon. But the ingredients of each flavour gave it an organic pattern which ended up on the end design.
Kafukufuku: The research was mostly based on different representations of each flavour of the three boxes. The flavours had to be represented in a series and the research process was all about sketches of patterns and ideas.
Chilimbikitso: The simple geometric patterns were inspired from the main ingredients and the texture of each halva kind. Plain halva has straight lines to indicate its smooth texture, halva with cocoa has a wavy texture, thus the wavy pattern and halva with pistachio has a crunchy looking texture and the zigzag lines are chosen to hint the crunchiness. Bold and flashy colors were picked in order to give the brand and the product a fresh and young look.
Nthawi ya Polojekiti: The project started in December 2019 and finished in February 2020, in Istanbul.
Mdondomeko ya Ntchito: The bicentennial brand is already very well known but its age makes it harder to connect to the new generation. The updated packaging design for halva boxes enables the brand to appeal to a younger audience because it presents trendy patterns and flashy colors.
Mwini Zithunzi: Image #1: Photographer Daçya Lisan, 2020.
Image #2: Photographer Daçya Lisan, 2020.
Image #3: Photographer Daçya Lisan, 2020.
Image #4: Photographer Daçya Lisan, 2020.
Image #5: Photographer Daçya Lisan, 2020.