Tokinone Chikwama Chodyera ndi Toshiki Okada

Dizayini ya Tokinone Chikwama Chodyera ndi Toshiki Okada ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2021 Mphoto ya Bronze ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mapaketi.

BronzeMapaketi· 2021

Tokinone Chikwama Chodyera

ndi Toshiki Okada

Kasitomala: Zikkichi Co.,Ltd.

Wopambana pa Mphoto ya Bronze ya A' Design Award mu Gawo la Mapaketi

11,732

Wopambana Wotsimikizidwa

Tsimikizani Mkhalidwe wa Mphotho ya #118715

Pitani ku Tsamba Onani ku A' Design Award Nkhani Yofalitsidwa Chizindikiro cha Mphotho

Mitundu

Kapangidwe

Za Tokinone Chikwama Chodyera

Tokinone ndi kapangidwe ka chikwama ka Dorayaki, keke wachikhalidwe waku Japan wopangidwa mwa kuyika phala la nyemba pakati pa makeke awiri ozungulira. Mtundu wa Tokinone umawonjezera butter cream ndi zokometsera monga zipatso ndi tiyi wobiriwira. Kapangidwe kake kamagwiritsa ntchito mitundu isanu ndi iwiri, umodzi kwa kukoma kulikonse, ndi mawonekedwe osasankhidwa amene amasonyeza kufewa kwa chakudyacho. Mitundu ndi mawonekedwewa amasakaniza zakale ndi zamakono, zochokera ku Japan ndi kumadzulo. Bokosilo lapangidwa ndi pepala labwino kwambiri losanyezimira limene limagwirizana ndi mawonekedwe a keke. Keke lililonse limapatsidwa mpata wokwanira mkati mwa bokosi. Zigawo zonse ndi pepala lobwezeretsanso ndipo zimatha kupindika kukhala zosalala pambuyo pogwiritsidwa ntchito.

Chidziwitso

Za Mphoto ya Bronze ya A' Design Award

Tokinone Chikwama Chodyera ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Tokinone Chikwama Chodyera akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Tokinone Chikwama Chodyera amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.

Kumbuyo kwa Kapangidwe

Katundu wa Atolankhani

Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.

Makhalidwe Apadera: Tokinone is a new and nostalgic product that adds butter cream and flavors such as fruit and green tea to Dorayaki , a traditional Japanese pastry made by sandwiching bean paste between pancakes.
Fun patterns with colors representing the seven flavors and random shapes are expressing the fluffy texture.
Unlike traditional Japanese confectionery packaging, the colorful, pop, and high quality atmosphere of this product is appreciated as a gift. It is made of non-glossy high quality paper, all made from recyclable paper products.
Miyezo ndi Kuphimba: Small box:(W)200mm x (D)120mm x (H)105mm
Large box:(W)200mm x (D)98mm x (H)235mm
Individual:(W)118mm x (D)30mm x (H)138mm
Zizindikiro: Sweets, Traditional sweets, Japanese sweets, Wagashi, Japanese food, Package design
Teknoloji Yopangira: The Dorayaki cakes that come in the box are very soft, so each one is specially designed to have sufficient margins. The box is made of non-glossy high quality paper to match the texture of the Dorayaki. Also recyclable paper products were chosen for everything related to this product.
Vuto la Dizayini: Many of the traditional Japanese confectionery packages were expected to be of high quality as gifts, and this project was required to express a modern style while inheriting the tradition. In the design, expressing the warmth was the most important part of this product, which is prepared by hand, while at the same time achieving both the quality as a gift.
Kafukufuku: Kawagoe City, where this product is sold, is a tourist destination, and in recent years has become a popular dating spot among young people and foreigners. With the shift in tourist demographics, the traditional souvenir wagashi also needed to be reborn. The branding and package were designed from scratch to create a product that would be loved by people of all ages and languages, while retaining the Japanese tradition.
Chilimbikitso: Tokinone means "tone of time" in Japanese. To revive this Japanese traditional confectionery Dorayaki (pancake-like patties wrraped around filling of sweet bean paste.) handed down from long ago as a new local specialty of the modern age, colors and shapes that give a sense of both new and old, Japanese and Western styles are used.
The colors used in the design were imagined from butter, strawberry, tangerine, rum, sweet potato, matcha, and hojicha.
Nthawi ya Polojekiti: Development began in 2019 in Kawagoe City, Saitama Prefecture, and sales began in 2020 at a long-established Japanese confectionery store near Kita-in, Kawagoe City.
Mdondomeko ya Ntchito: The design is consistent with the rationale behind the color choice, but also visually catches the eye with a pop and high quality atmosphere that makes the product tasty and enjoyable. All packages are made of paper and can be easily disassembled and folded, making them environmentally friendly.
Mamembala a Gulu: Brand Manager:Masahito Nunome
Mwini Zithunzi: All Image: Photographer Nozomi Suzuki 2021 / Art Director Toshiki Okada 2019 / Graphic designer Toshiki Okada 2019