Dizayini ya Tazo Refresh Kukhathamira kwa Zinthu Zakumwa ndi PepsiCo Design and Innovation ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2021 Mphoto ya Siliva ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mapaketi.
SilivaMapaketi· 2021
Tazo Refresh Kukhathamira kwa Zinthu Zakumwa
ndi PepsiCo Design and Innovation
Kasitomala: PepsiCo Design & Innovation
Wopambana pa Mphoto ya Siliva ya A' Design Award mu Gawo la Mapaketi
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #118943Kapangidwe
Za Tazo Refresh Kukhathamira kwa Zinthu Zakumwa
Tazo Refresh ndi kapangidwe ka nkhokwe ya mtundu wa tiyi wozizira wapamwamba wokonzeka kumwa. Mtunduwu umachokera ku mafungo atatu odziwika bwino a bulanduyu, otchedwa Zen, Awake ndi Passion. Tiyiyu ali ndi chitsimikizo cha organic ndipo alibe mtundu wopanga ndi zotsekemetsa zopanga. Nkhokweyi imaperekedwa m'mabotolo a maunsi 12 a munthu mmodzi komanso mabotolo a maunsi 42 a anthu ambiri opangidwa ndi pulasitiki wa 100 peresenti wobwezeretsedwanso. Mitundu yolimba ya zosakaniza imaphatikizidwa ndi yoyera kuti ionetsere fungo lililonse latsopano momveka bwino pa shelefu. Kapangidweka kakufuna kusunga ogula apano komanso kukopa anthu owonjezera olimba mtima.
Chidziwitso
Za Mphoto ya Siliva ya A' Design Award
Tazo Refresh Kukhathamira kwa Zinthu Zakumwa ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Tazo Refresh Kukhathamira kwa Zinthu Zakumwa akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Tazo Refresh Kukhathamira kwa Zinthu Zakumwa ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- Each of TAZOs blends are unique,refreshing, and artful, so the design team wanted to visually articulatethefresh flavor expressionon shelf. Keeping in mind TAZOs existing consumer, the new VIS strengthens the brands currentfanbasewhile attracting a new, more adventurousaudience. Moving from the former TAZO equity that leaned closer toa refined and sophisticated visual expression, now the juxtaposition offresh,boldingredientcolorsalongsideequitywhite cuts the noise in the tea category.
- Zizindikiro
- Packaging, Beverage
- Chilimbikitso
- TAZO launched a new line of ready to drink premium iced teas based on the brands iconic flavors. Zen, Awake and Passion. The line contains no artificial colors or sweeteners and is certified organic. The line is available in 12 oz single serve and 42 oz multi-serve 100% post-consumer plastic bottles. With its dynamic composition, bold colors and editorial attitude, the new TAZO VIS clearly establishes its strong andiconicbrand positioning.
- Mamembala a Gulu
- PepsiCo Design & Innovation
Zolipidwa
Fufuzani Kupitilira Designers.org
Onani zinthu, ntchito ndi mwayi kuchokera kwa ogulitsa athu aulaliki.
Zina Zofufuza
Mapangidwe Ofanana
Fufuzani mapangidwe ena opambana mphotho ochokera mu gulu lomweli, osankhidwa malinga ndi ukadaulo.
