Dizayini ya Constellation Kupakidwa kwa Zoyatsira Moto ndi Sunhwa Lee and Wenyuan Chen ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2021 Mphoto ya Golide ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mapaketi.
GolideMapaketi· 2021
Constellation Kupakidwa kwa Zoyatsira Moto
ndi Sunhwa Lee and Wenyuan Chen
Kasitomala: Zippo (China) Outdoor Products Co., Ltd.
Wopambana pa Mphoto ya Golide ya A' Design Award mu Gawo la Mapaketi
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #119120Kapangidwe
Za Constellation Kupakidwa kwa Zoyatsira Moto
Constellation ndi kapangidwe ka kupakidwa ka mtundu wochepa wa zoyatsira moto zosungirika. Kupakidwaku kumawala kudzera m'timadontho ting'onoting'ono pamwamba pake, ndipo magetsi amatha kuyatsidwa umodzi umodzi kupanga zizindikiro zosiyanasiyana za nyenyezi za zodiac. Kumapeto kwa zochitikazo, magetsiwo amawala ndi kuzima pang'onopang'ono. Kuwala kwake kumatha kuchajidwanso ndi chingwe cha USB ndipo kumakhala maola khumi ndi awiri kukachajidwa mokwanira. Zoyatsira motozo zimagwirizana ndi kupakidwa kwamkati ndi maginito, kotero bokosilo lingagwiritsidwenso ntchito ngati chowonetsera. Ndodo yobisika ya mbali zitatu imapindika kumbuyo kuti kupakidwaku kuyime chilili. Pepala ndilo chida chachikulu chomwe chagwiritsidwa ntchito.
Chidziwitso
Za Mphoto ya Golide ya A' Design Award
Constellation Kupakidwa kwa Zoyatsira Moto ndi mmodzi mwa opambana a Mphoto ya Golide ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe a pamwamba, odabwitsa ndi odziwika. Opambana a Golide ndi zolengedwa zatsopano kwambiri, zoona patali ndi zonyezimira zomwe zimaonetsa luntha, nzeru ndi luso la opanga awo. Constellation Kupakidwa kwa Zoyatsira Moto akuyembekezeka kukhala chopangidwa chotamandidwa kwambiri, chokhazikitsa zochitika ndi chachikulu chomwe chimabweretsa phindu losawonekapo kale. Mapangidwe opambana Mphoto ya Golide ya A' Design Award awa ndi ntchito yodabwitsa, yolemekezeka yomwe imapindulitsa kwambiri ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Constellation Kupakidwa kwa Zoyatsira Moto amabweretsa zilakolako zamphamvu, kudzutsa chidwi, kulimbikitsa luso lolenga ndi kutikopa.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- The packaging engages the user by lighting up. It is turned on, one by one and is connected together to create different zodiac signs. It enhances the esthetic aspect of the packaging and highlights the concept in a unique way. The lighters can be directly placed on top of the inner packaging as magnets are attached underneath. Moreover, the packaging can be used as a display tool - the user can make it stand by pulling out a triangular bar which is hidden on the back side of the packaging.
- Miyezo ndi Kuphimba
- Outbox size: 435x435x123mm
Inner plate size: 365x75mm - Zizindikiro
- Zippo, lighter, packaging, packaging design, innovative, inspiring
- Teknoloji Yopangira
- The company always considers sustainability when it comes to deciding packaging materials. Predominately paper was used to create the packaging.
- Vuto la Dizayini
- To achieve the light effect, the team collaborated with several engineers for more than two months. They helped the team develop and establish a new light program, according to the design specifically. As the effect was not exist previously, it was the most challenging part of the project, according to the designer. After several trials, the team were able to install the effect and successfully attached it in the packaging.
- Kafukufuku
- Based on the team's market research as well as target audience analysis, the team were able to complete a deep dive into market potential.
As the lighter products in the packaging are under high-end product line of Zippo, it was crucial to appeal Zippo enthusiasts and loyal consumers who regularly collect the brand's products. - Chilimbikitso
- The each constellation lighter was designed based on different zodiac signs. It aims to appeal to Zippo enthusiastic - provide a comprehensive collection to them, the packaging was exclusively developed as a limited edition with only a hundred units produced.
The overall shape of the inner packaging was inspired by a spaceship and the surface was designed with a simple and abstract image which represents beautiful stars at night. - Nthawi ya Polojekiti
- The project started in April 2020 and launched in February 2021 in China.
- Mdondomeko ya Ntchito
- The light effect shines through the small dots on the surface of the packaging. At the end of the effect, the lights are slowly breathing. The effect is rechargeable with an enveloped USB cable and it lasts for twelve hours once it is fully charged. Also, the effect can be easily turned on and off by pressing a switch, which is installed in the packaging - it was designed with a consideration of the cost and energy efficiency.
- Petensi
- Registrant's name: ZIPPO MANUFACTURING COMPANY
Trademark No.347274
The trademark under Reg. No. 347274 in Class 34 has been approved for renewal. The valid period of registration is extended to April 29, 2029. - Mamembala a Gulu
- Senior Communication Designer: SunHwa Lee
Senior Product Innovation Manager: WenYuan Chen - Mwini Zithunzi
- ©copyright, 2020, all the submitted photography, illustration, and video, Creative Center Shanghai - Zippo (China) Outdoor Products Co., Ltd.
Zolipidwa
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