Solemici Packaging Kupaketa Zinthu za Nyama ndi Dmitry Kultygin

Dizayini ya Solemici Packaging Kupaketa Zinthu za Nyama ndi Dmitry Kultygin ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2021 Mphoto ya Siliva ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mapaketi.

SilivaMapaketi· 2021

Solemici Packaging Kupaketa Zinthu za Nyama

ndi Dmitry Kultygin

Kasitomala: Dmitry Kultygin

Wopambana pa Mphoto ya Siliva ya A' Design Award mu Gawo la Mapaketi

25,271

Wopambana Wotsimikizidwa

Tsimikizani Mkhalidwe wa Mphotho ya #120913

Pitani ku Tsamba Onani ku A' Design Award Nkhani Yofalitsidwa Chizindikiro cha Mphotho

Mitundu

Kapangidwe

Za Solemici Packaging Kupaketa Zinthu za Nyama

Solemici ndi kapangidwe ka paketi ka zakudya zabwino za nyama za ku Italy monga salami ndi prosciutto. Kapangidweka kamayerekeza kukoma kwa zinthuzi ndi ntchito zaluso zapamwamba za nthawi ya Renaissance. Paketi yayikulu ndi tureyi ya pulasitiki yosindikizidwa ndi maonekedwe a mwala wa marble. Chigawo cha pamwamba cha pepala chimapangidwa ndi kusindikiza kwa offset ndi kulembera ndi golidi wa foili, zomwe zimalimbikitsa mkhalidwe wapamwamba wa zinthuzi. Tureyi ili ndi utali wa 225 mm ndi mulifupi wa 123 mm. Mitundu yowala ndi tsatanetsatane wosiyanasiyana zimathandiza kuti zinthuzi zionekere bwino pa shelufu ya sitolo. Kapangidweka kamasonyezanso ulemu kwa njira zachikhalidwe zopangira.

Chidziwitso

Za Mphoto ya Siliva ya A' Design Award

Solemici Packaging Kupaketa Zinthu za Nyama ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Solemici Packaging Kupaketa Zinthu za Nyama akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Solemici Packaging Kupaketa Zinthu za Nyama ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.

Kumbuyo kwa Kapangidwe

Katundu wa Atolankhani

Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.

Makhalidwe Apadera: The unique design emphasizes the attentive attitude of the manufacturer to the product and respect for the traditions of production. Bright packaging and contrasting details distinguish the product on the shelf among competitors. The use of gold foil stamping enhances the premium character of the product. All this makes the product more attractive to consumers and helps them make a purchase decision faster.
Miyezo ndi Kuphimba: Plastic tray size: height - 225 mm, width - 123 mm. Paper header size: height - 110 mm, width - 128 mm.
Zizindikiro: Salame, Meat Delicacies, Renaissance, Italy, Packaging, Branding
Teknoloji Yopangira: The main packaging is a plastic tray with marble texture printing. The paper header is printed using offset printing and gold foil stamping.
Vuto la Dizayini: The packaging was supposed to convey the quality and reliability of the brand, inspire consumers to buy. First of all, it was necessary to find effective design elements that would speak about the taste and quality of the product, emphasize the attentive attitude of the manufacturer to the traditions of production. And the packaging had to be harmonious, clear and not overloaded with information. The second task was to create an emotional image that would attract the target audience and distinguish the packaging from the competitors.
Kafukufuku: The main task in the development of the design was to find a metaphor that is understandable to the consumer. The comparison of meat delicacies with masterpieces of Renaissance art allowed us to show the superiority of the product over its competitors and to emphasize the rich traditions of Italy in the production of salami, prosciutto and other delicacies.
Chilimbikitso: Italy has made a huge contribution to world culture. During the Renaissance, the greatest masterpieces were created by such masters as Michelangelo, Bernini and many others. The Italians turn everything into art. Even meat delicacies are a masterpiece to be delighted — delighted for their taste.
Nthawi ya Polojekiti: The project started in December 2020 in Moscow
Mdondomeko ya Ntchito: Interaction with the end customer takes place on the store shelf. An interesting metaphor of comparing the taste of meat delicacies with masterpieces of art allows the consumer to make the right choice.
Mamembala a Gulu: Designer: Dmitry Kultygin
3D visualization: Pavel Gubin