Tinkoff Investment Kanema Wolengeza ndi Egor Maraev

Dizayini ya Tinkoff Investment Kanema Wolengeza ndi Egor Maraev ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2022 Mphoto ya Bronze ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Kanema, Mavidiyo ndi Zoseweretsa.

BronzeKanema· 2022

Tinkoff Investment Kanema Wolengeza

ndi Egor Maraev

Kasitomala: Blaster Studio

Wopambana pa Mphoto ya Bronze ya A' Design Award mu Gawo la Kanema

25,727

Wopambana Wotsimikizidwa

Tsimikizani Mkhalidwe wa Mphotho ya #122056

Pitani ku Tsamba Onani ku A' Design Award Nkhani Yofalitsidwa Chizindikiro cha Mphotho

Mitundu

Kapangidwe

Za Tinkoff Investment Kanema Wolengeza

Tinkoff Investment ndi kanema wolengeza wa masekondi makumi atatu wa ntchito yoika ndalama ya banki. Kanemayu akuonetsa George Washington monga munthu wamkulu. Iye akhala pa sofa ndikudya pizza, atatopa ndi ulesi, ndipo akuimira ndalama. Chithunzichi chachilendo chikunyamula lingaliro lalikulu, lakuti ndalama ziyenera kusungidwa bwino ndi kupangitsidwa kuti zigwire ntchito. Zojambulazo zimaphatikiza cel animation ndi cutout animation, zolumikizidwa ndi digital compositing. Kanemayu unaonetsedwa kwambiri ngati preroll pamaso pa makanema apaintaneti ndipo unafikira kuchuluka kwakukulu kwa kutembenuka kwa owonera kukhala ogula.

Chidziwitso

Za Mphoto ya Bronze ya A' Design Award

Tinkoff Investment Kanema Wolengeza ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Tinkoff Investment Kanema Wolengeza akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Tinkoff Investment Kanema Wolengeza amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.

Kumbuyo kwa Kapangidwe

Katundu wa Atolankhani

Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.

Makhalidwe Apadera: Blaster team used very uncommon image of George Washington. Banks usually don't want to try something provocative in their advertising campaigns, that's why this work looks quite unusual.

In a main scene one can see George Washington sitting on a sofa and eating a pizza. He isn't in a good shape, he is tired and lazy, and in the end - he is money. This is the key image of this video and this image gives viewers the main idea - keep your money in a good shape, make them work for you.
Miyezo ndi Kuphimba: 30 seconds duration
Zizindikiro: video, 2d animation, animation, character, advertising video
Teknoloji Yopangira: Cel animation, cutout animation, Adobe After Effects compositing
Chilimbikitso: A client's advertising agency provided Blaster studio with the script, and there was the line about "the money on a bicycle". Blaster team tried different approaches to find the correct way of drawing money on a bicycle, but then they thought about money as a man. And there was actually a man on US dollar , so finally designers found the solution. They decided to portray George Washington as a main hero.

Also for the second video Blaster team made the funny dog. One can find the second video in External link section.
Nthawi ya Polojekiti: Project started and ended in September 2020, it was targeted to russian internet audience.
Mdondomeko ya Ntchito: Lazy Money video was shown widely as a preroll on Youtube and the conversion rate was high enough.
Mamembala a Gulu: Blaster animation team

Director: Egor Maraev
Producer: Artem Kuzmin
Illustrations: Daniel Shubin
Animation: Kirill Zak
Mikhail Kishov
Compositing: Boris Rostovtsev
Vladimir Sokolov
Sound-design: Alexey Timoshin