Dizayini ya OHO Lentil Chips Kachipangizo ka Chikwapu cha OHO Lentil Chips ndi Bold Brands ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2021 Mphoto ya Bronze ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mapaketi.
BronzeMapaketi· 2021
OHO Lentil Chips Kachipangizo ka Chikwapu cha OHO Lentil Chips
ndi Bold Brands
Kasitomala: Bold Brands
Wopambana pa Mphoto ya Bronze ya A' Design Award mu Gawo la Mapaketi
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #122943Kapangidwe
Za OHO Lentil Chips Kachipangizo ka Chikwapu cha OHO Lentil Chips
OHO Lentil Chips ndi kapangidwe ka chikwapu cha chakudya chopangidwa kuchokera ku nyemba (lentil). Thumba lake lili ndi kukula kwa 190 x 250 x 50 mm ndipo limasindikizidwa pa polypropylene pogwiritsa ntchito njira ya flexography ndi varnish yopatsa mawonekedwe a pepala. Chithunzithunzi cha pepala la kraft m'malo mwa mitundu yowala imene nthawi zambiri imagwiritsidwa ntchito pa zakudya zoterezi, chimapereka mawonekedwe achilengedwe. Zithunzi zojambulidwa zimawonjezera mawonekedwe osangalatsa, pamene zokoma zimasonyezedwa kudzera mu zithunzi zapamwamba zojambulidwa ndi kamera. Kuphatikiza kumeneku kumapangitsa kuti chinthucho chizidziwika mosavuta ndipo chimachionetsa ngati chakudya chopatsa thanzi labwino.
Chidziwitso
Za Mphoto ya Bronze ya A' Design Award
OHO Lentil Chips Kachipangizo ka Chikwapu cha OHO Lentil Chips ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. OHO Lentil Chips Kachipangizo ka Chikwapu cha OHO Lentil Chips akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. OHO Lentil Chips Kachipangizo ka Chikwapu cha OHO Lentil Chips amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- Main idea of this packaging design is presenting a product as healthier and yet funky alternative to an ordinary snack. Kraft paper background stands out from the crowds of bright and intense colour snack packagings and gives it a touch of natural feel. Illustrated graphic elements gives it more life and connection with a customer and in contrast with that flavouring is communicated through high quality photo images. Combination of these three different design elements makes this product distinguishable, attractive to typical customer of such appetisers and gives it perceptible feel of naturalness.
- Miyezo ndi Kuphimba
- 190 x 250 x 50 mm snacks bag printed on popypropylene.
- Zizindikiro
- Chips packaging, Lentil Chips, Chips Packaging Design, Oho Lentil Chips
- Teknoloji Yopangira
- Flexograhy with paper touch varnish.
- Vuto la Dizayini
- It is no secret that snacks category is dominated by vibrant intensive colour packagings. Our task was to create packaging that would communicate healthier choice but with the same taste properties, attracting attention not by the colour intensity but with the playful elements and subtle taste indicating illustrations.
- Kafukufuku
- Determining the target audience and to make appealing product packaging for that specific audience was of supreme importance. As well as understanding what graphic elements helps consumer to recognize this product as a helthier snacking option at the same time considering what graphic components are easthetically pleasing and provoke a buying decision in the first place.
- Chilimbikitso
- OHO - Lentil chips, healthier snack alternative introduced to lithuanian market by one of the historic local snacks producers. Its a symbol of more natural and healthy snacking. That gave an aspiration to create smooth pastel colour packaging with craft paper texture elements. It was decided to make it playful and attractive to a younger audiences because it is the main target audience of this particular brand.
- Nthawi ya Polojekiti
- This project started in January 2020 February and finished 2020 May.
- Mdondomeko ya Ntchito
- Product is packed in standard bag. It was certainly dictated by consumer habits and convenience. As a matter of fact manufacturer was limited by by packing hardware as well. Task was to create graphical impact rather than select unusual packaging medium.
- Mamembala a Gulu
- Creative Director: Motiejus Gaigalas
Head Of Design: Vytenis Petrusevicius
Graphic Design: Sandra Ramoskaite, Vytenis Petrusevicius - Mwini Zithunzi
- Visuals: Sandra Ramoskaite
Zolipidwa
Fufuzani Kupitilira Designers.org
Onani zinthu, ntchito ndi mwayi kuchokera kwa ogulitsa athu aulaliki.
Zina Zofufuza
Mapangidwe Ofanana
Fufuzani mapangidwe ena opambana mphotho ochokera mu gulu lomweli, osankhidwa malinga ndi ukadaulo.
