Dizayini ya Baltija Chocolate Collection Kufungitsa kwa Maswiti ndi Bold Brands ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2021 Mphoto ya Siliva ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mapaketi.
SilivaMapaketi· 2021
Baltija Chocolate Collection Kufungitsa kwa Maswiti
ndi Bold Brands
Kasitomala: Bold Brands
Wopambana pa Mphoto ya Siliva ya A' Design Award mu Gawo la Mapaketi
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #122959Kapangidwe
Za Baltija Chocolate Collection Kufungitsa kwa Maswiti
Baltija ndi mndandanda wa zofungitsira wa mtundu wa chokoleti amagulitsidwa m'dera la Baltic. Dzinali limachokera ku mawu achi Lithuania a Nyanja ya Baltic, yomwe inalimbikitsa mapangidwe ake. Nyumba yowunikira ya panyanja komanso chithunzi cha panyanja zajambulidwa mu kalembedwe kakale ka Victorian, ndi mawonekedwe amafunde omwe akusonyeza kayendedwe ka madzi. Palibe zizindikiro za dziko zomwe zagwiritsidwa ntchito, choncho zofungitsirazi zikuyimira dera lonse osati dziko limodzi. Mtundu wabuluu wobiriwira wozama umawonjezera mawonekedwe apamwamba. Mabokosi ndi maenvelopu apangidwa ndi pepala, osindikizidwa ndi offset, ndipo athera ndi varnish ya matte komanso zithunzi za foil yamkuwa.
Chidziwitso
Za Mphoto ya Siliva ya A' Design Award
Baltija Chocolate Collection Kufungitsa kwa Maswiti ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Baltija Chocolate Collection Kufungitsa kwa Maswiti akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Baltija Chocolate Collection Kufungitsa kwa Maswiti ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- All countries that are bound to baltic sea are unique in their own way. That is why no specific graphic elements were used that would indicate on country or another. Design was thought to be as timeless as possible so classic victorian style illustration were created. This style is full of wavy and dynamic forms that resembles sea movement and volatility. Background contains unique sea scenery together with lighthouse in the foreground connecting it all together.
- Miyezo ndi Kuphimba
- All boxes and envelopes was made from paper, offset printing with matte varnish and copper foil elements.
- Zizindikiro
- Baltija, Chocolate collection. Chocolate, Chocolate packaging
- Teknoloji Yopangira
- All packagings were printed with offset technology, enriched with matte varnish and copper foil elements.
- Vuto la Dizayini
- Biggest challenge was to find symbol that would be unifying throughout the Baltic region, find the target audience and how the product is consumed. With this criteria in mind big challenge was to pick the right subtle and yet luxury style for the graphics which would also has to be timeless and very different from the competition.
- Kafukufuku
- One of the most important task was to determine the consumer of the product. Research revealed that oftentimes it is bought as a souvenir from the baltic region. This gave an insight that it should not be associated with one country and it also should communicate the Baltic sea more than box contents. Appearance is really important part of package which is intended to be the gift. Extreme attentions was given to details as well as overall package aesthetics to trigger positive emotion to the end user.
- Chilimbikitso
- Confectionery name Baltija came from name of the Baltic Sea in lithuanian. The sea was the main inspiration of this project. It is neighbouring 8 countries, which are all different. Sea is calm and do not carry its own identity as such. That is why the lighthouse was selected as the main symbol of the packaging. Sea also was the inspiration when picking colour. Deep greenish blue colour gave vibrance and luxury feel letting it stand out in the context of confectionery packaging all over the balt
- Nthawi ya Polojekiti
- This project started in January 2020 February and finished 2020 May
- Mdondomeko ya Ntchito
- Three separate packages were created for this product line. One of the boxes containing more than fifty candies plastic usage was reduced and paper separations were introduced. Fifteen candy box was decorated with uncommon type of cover giving overall packaging more elegance. To extend same visual experience chocolate bar was packed in carton envelope containing the same graphics.
- Mamembala a Gulu
- Creative Director: Motiejus Gaigalas
Head Of Design: Vytenis Petrusevicius
Graphic Design: Vytenis Petrusevicius, Zydrunas Slajus
Illustrator: Zydrunas Slajus - Mwini Zithunzi
- Photography: Motiejus Gaigalas, Zydrunas Slajus
Zolipidwa
Fufuzani Kupitilira Designers.org
Onani zinthu, ntchito ndi mwayi kuchokera kwa ogulitsa athu aulaliki.
Zina Zofufuza
Mapangidwe Ofanana
Fufuzani mapangidwe ena opambana mphotho ochokera mu gulu lomweli, osankhidwa malinga ndi ukadaulo.
