Dizayini ya From the Forest of Rusk Primary Function: Kabokosi Kosungiramo Zakudya Zowuma ndi Shoichiro Takei and Eriko Kunikata ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2022 Mphoto ya Siliva ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mapaketi.
SilivaMapaketi· 2022
From the Forest of Rusk Primary Function: Kabokosi Kosungiramo Zakudya Zowuma
ndi Shoichiro Takei and Eriko Kunikata
Kasitomala: Yamazaki Baking Co., Ltd.
Wopambana pa Mphoto ya Siliva ya A' Design Award mu Gawo la Mapaketi
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #133393Kapangidwe
Za From the Forest of Rusk Primary Function: Kabokosi Kosungiramo Zakudya Zowuma
Kuchokera ku Nkhalango ya Rusk ndi kapangidwe ka kabokosi kosungiramo chakudya chowuma cha rusk chomwe chimagulitsidwa m'masitolo akuluakulu ndi ogulitsa ochuluka ku Japan. Kapangidwe kake kamachokera ku dziko la buku la zithunzi ndipo kamasonyeza nyama zomwe zimakhala mu Nkhalango ya Rusk. Nyama iliyonse imapangidwa kuchokera ku rusk yeniyeni, yojambulidwa ngati chinthu chenicheni osati chopangidwa ndi zithunzi za pakompyuta. Kukula kwa maso, mphuno ndi pakamwa kunakonzedwa mwa milimita kuti chikhalidwe chilichonse chikhale chokongola. Kabokosi kameneka ndi kakukula kwa milimita 140 ndi 210 ndi 40. Nyama zatsopano zitha kuwonjezedwa pamene kununkhira kwatsopano kudzayambika.
Chidziwitso
Za Mphoto ya Siliva ya A' Design Award
From the Forest of Rusk Primary Function: Kabokosi Kosungiramo Zakudya Zowuma ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. From the Forest of Rusk Primary Function: Kabokosi Kosungiramo Zakudya Zowuma akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. From the Forest of Rusk Primary Function: Kabokosi Kosungiramo Zakudya Zowuma ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- This affordable product features simple designs of cute animals made from traditional rusk itself, which are aimed at having maximum impact at the place of purchase and creating a sense of familiarity that makes it easy for consumers to pick up. It is manufactured by the long-established bakery located in a town, which is a regional place with abundant nature. The product’s soft image that originated in lush natural surroundings is reflected in its name and animal motifs.
- Miyezo ndi Kuphimba
- W140×H210×D40
In Japan, there has been a trend to rearrange rusk dough, but this product is an orthodox rusk made from standard french bread. However, since the ingredients and techniques for baking and applying flavors are among the best in Japan, the team created the packaging design to have a strong impact in order to express the quality and simple deliciousness of the product and to make it easy for people to pick it up. - Zizindikiro
- #KATALSEVEN, #packagedesign, #brandingdesign, #logodesign,
- Teknoloji Yopangira
- It doesn’t matter how wonderful a product is or how much potential an initiative has; if a company cannot effectively promote its products or ideas, it won’t be able to thoroughly communicate its value to the world. The clients of the team consult them with various concerns, such as sales of their clients' existing products or developing a new business. The team approach is extremely simple and effective. They focus on the spirit of a company and its initiatives, and the essence of its products. They also consider the motives of the company’s management and its vision for the future, and incorporate all of these factors into designing a one-and-only brand. They spend the most time and effort on going beyond the surface decorative elements to perceive the true essence of a company and its products. Then they highlight and emphasize the best features, and reflect them in a distinctive design that is unique in the world. They provide total and ongoing support in building their client’s brand, so their clients are able to differentiate their company and product in the market, and boost their sales. Their wish is for clients to use them as a catalyst to bring about a brilliant chemical reaction in their clients' business.
- Vuto la Dizayini
- The most difficult part of the design process was how to turn being inexpensive into a positive feature. There are lots of ways to create accessible designs. For example, using typography to look pop, or using sizzle feeling from rusk to look tasty. This project is relatively inexpensive and the product will be sold in supermarkets and mass retailers. Also, its target audience is relatively young. For these reasons, they reflected these factors into this character design, also having in mind its new series to be launched.
- Kafukufuku
- In addition to previous product designs and its sales trends, the team also plotted strategy considering the current situation from various viewpoints, such as its target audience, expected selling area, competitor's design and popular rusk designs and the like, in order to attract new buyers.
- Chilimbikitso
- When designing this product rusk, the team used worldview of picture books which they also work on. After all, they thought of the narrative first, and then tried to make the character with the motif of rusk as lovely as possible. Therefore, the size of eyes, nose and mouth had to be adjusted in millimeters. The rusk used for the design basis is not CG, but actual product to be pictured and used as it is. The natural shaping unique to rusk made its character look more attractive.
- Nthawi ya Polojekiti
- The project started in August 2018 in Kagoshima, Japan and finished in January 2019 in Kagoshima and Tokyo. The products are sold all over Japan now. Immediately after its release, the product became a hot topic on social networking sites on SNS (Twitter, Instagram and so on), with comments such as "cute" and "there are different kinds of animals". The client is considering developing different flavors in the future.
- Mdondomeko ya Ntchito
- The design is based on the world of a picture book and features various animals that live in the Forest of Rusk. Therefore, even if various flavors are produced in the future, it is possible to create a story that can be associated with the flavor and design new animals to appear, making it easy to create a series and to develop gift items.
- Petensi
- Copyrights belong to KATAL SEVEN Co., Ltd.
- Mamembala a Gulu
- Shoichiro Takei (Designer)
Eriko Kunikata (Producer) - Mwini Zithunzi
- Hiroki Ogusu(Image Photo)
Ryo Kawagoe(Products Photo)
Zolipidwa
Fufuzani Kupitilira Designers.org
Onani zinthu, ntchito ndi mwayi kuchokera kwa ogulitsa athu aulaliki.
Zina Zofufuza
Mapangidwe Ofanana
Fufuzani mapangidwe ena opambana mphotho ochokera mu gulu lomweli, osankhidwa malinga ndi ukadaulo.
