Wuliang Image Ntchito Yaikulu: Katundu Woyika Mowa ndi Luo Heng

Dizayini ya Wuliang Image Ntchito Yaikulu: Katundu Woyika Mowa ndi Luo Heng ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2022 Mphoto ya Siliva ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mapaketi.

SilivaMapaketi· 2022

Wuliang Image Ntchito Yaikulu: Katundu Woyika Mowa

ndi Luo Heng

Kasitomala: Laboratory and Hopeful

Wopambana pa Mphoto ya Siliva ya A' Design Award mu Gawo la Mapaketi

17,668

Wopambana Wotsimikizidwa

Tsimikizani Mkhalidwe wa Mphotho ya #133952

Onani ku A' Design Award Nkhani Yofalitsidwa Chizindikiro cha Mphotho

Mitundu

Kapangidwe

Za Wuliang Image Ntchito Yaikulu: Katundu Woyika Mowa

Wuliang Image ndi kapangidwe ka katundu woyika mowa kopangidwira mtundu wina wa Baijiu wa ku China. Mawonekedwe a botolo adalimbikitsidwa ndi botolo la Mwezi la ufumu wa Ming, ndipo thupi lozungulira likusonyeza mwezi wodzaza ndi lingaliro la kuphatikizananso. Mizere yopindika ndi mikwingwirima ya mafunde amadzi zimakulunga botolo ngati silika. Thupi la galasi limapukutidwa ndi mchenga ndipo lili ndi chizindikiro cha rose gold chotupa, pomwe pamwamba pa botolo pamagwiritsa ntchito njira ya electroplating ya matte metal. Bokosi lapangidwa ndi frosted gold acrylic yokhala ndi zitsulo zotupa ndi hot stamping. Kapangidwe kake ka pansi koonekera kumathandiza kugwiritsa mokhazikika ndi momasuka.

Chidziwitso

Za Mphoto ya Siliva ya A' Design Award

Wuliang Image Ntchito Yaikulu: Katundu Woyika Mowa ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Wuliang Image Ntchito Yaikulu: Katundu Woyika Mowa akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Wuliang Image Ntchito Yaikulu: Katundu Woyika Mowa ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.

Kumbuyo kwa Kapangidwe

Katundu wa Atolankhani

Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.

Makhalidwe Apadera: The design of Wuliang Image adopts abstract and artistic elements to make the visual experience full of imagination, uses modern methods to convey the essence and connotation of Chinese traditional culture and show the unique charm of oriental culture. Wuliang Image perfectly integrates the historical weight of Chinese Baijiu with modern fashion elements, which matches the brand slogan of “Wuliang Quality, Oriental Image”.
Miyezo ndi Kuphimba: The bottle is wrapped by water wave stripes just like the water wave is embracing the bottle body, the translucent grinding texture brings a special visual pleasure and upgrade the tactile experience for stable and comfort grip.
Zizindikiro: Liquor packaging, Chinese traditional culture, oriental culture, container design, ethnic culture, modern design
Teknoloji Yopangira: The bottle body is made of glass with sandblasting process and embossed with rose gold logo; the top of the bottle uses matte metal electroplating process; the box body is made of frosted gold acrylic with relief metal and hot stamping process.
Vuto la Dizayini: This packaging integrates the brand culture of Wuliangye, modern culture and oriental culture. Through the unique letter design of "Wuliang" and "Image" and the red frosted bottle cap, it inherits the brand's culture well. At the same time, it uses the elements such as "curve lines" and "waves" and multiple processes including engraving, embossing, hot stamping, electroplating, etc. to combinate the essence of oriental culture and modern culture better.
Kafukufuku: Research type: liquor packaging design;
Research goal: to give Wuliang Group a new cultural character;
Research direction: integrating oriental culture and modern culture;
Research methods: online data, classic books, fieldwork and interview;
Social influence: Wuliang Image bottle packaging combines classic and fashion. With profound cultural heritage, it shows the confidence of Chinese liquor culture and brand and the image of Chinese Baijiu products in the new era.
Chilimbikitso: The design inspiration of the bottle comes from the Ming Dynasty "Moon bottle". The bottle body resembles the full moon conveying the meaning of “reunion". The bottle is decorated with flexible lines conveying the meaning of “the Chinese Baijiu is the burning water,” the bottle is wrapped by water wave stripes that look like the silk, which is full of Chinese traditional culture character.
Nthawi ya Polojekiti: The project started in September 2021 in Torino and finished.
Mdondomeko ya Ntchito: For the bottle design, the imagination (frosted water waves) generated from “Image” embraces “Wuliang”; In other words, the Wuliang Image is the most imaginative, artistic design in Wuliangye, giving Wuliang Group a new cultural character.
Mamembala a Gulu: Luo Heng
Mwini Zithunzi: Luo Heng