DamoWang Taurine Energy Drink Ntchito Yaikulu: Kachisi wa Chakumwa cha Mphamvu ndi Chi Forest

Dizayini ya DamoWang Taurine Energy Drink Ntchito Yaikulu: Kachisi wa Chakumwa cha Mphamvu ndi Chi Forest ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2022 Mphoto ya Bronze ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mapaketi.

BronzeMapaketi· 2022

DamoWang Taurine Energy Drink Ntchito Yaikulu: Kachisi wa Chakumwa cha Mphamvu

ndi Chi Forest

Kasitomala: Genki Forest (Beijing) Food Technology Group Co., Ltd.

Wopambana pa Mphoto ya Bronze ya A' Design Award mu Gawo la Mapaketi

15,898

Wopambana Wotsimikizidwa

Tsimikizani Mkhalidwe wa Mphotho ya #135611

Pitani ku Tsamba Onani ku A' Design Award Nkhani Yofalitsidwa Chizindikiro cha Mphotho

Mitundu

Kapangidwe

Za DamoWang Taurine Energy Drink Ntchito Yaikulu: Kachisi wa Chakumwa cha Mphamvu

Malemba a Bukhu: DamoWang Taurine Energy Drink ndi chakumwa chothandiza thupi choperekedwa mu kachisi wachitsulo wa 250 milliliters. Kachisi kameneka ndi 65.6 mpaka 91.8 milimita ndipo kapangidwa ndi kusindikiza kowala komanso koonekera bwino pa chitsulo. Chithunzicho chikuwonetsa munthu wolimbikitsidwa ndi Chiyou, msilikali wa nthano za Chitchaina, pamodzi ndi gesture ya chala choonetsa mphamvu ndi chidaliro. Chakumwacho chili ndi ginseng ndi Chinese wolfberry, mbewu zachikhalidwe zomwe zimagwiritsidwa ntchito kubwezeretsa mphamvu za thupi. Kachisi wachitsulo wodziwikawu ndi wosavuta kugwira ndipo umazizira mofulumira.

Chidziwitso

Za Mphoto ya Bronze ya A' Design Award

DamoWang Taurine Energy Drink Ntchito Yaikulu: Kachisi wa Chakumwa cha Mphamvu ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. DamoWang Taurine Energy Drink Ntchito Yaikulu: Kachisi wa Chakumwa cha Mphamvu akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. DamoWang Taurine Energy Drink Ntchito Yaikulu: Kachisi wa Chakumwa cha Mphamvu amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.

Kumbuyo kwa Kapangidwe

Katundu wa Atolankhani

Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.

Makhalidwe Apadera: The majority of the consumers choose energy drinks to refresh themselves under extreme circumstances. But they usually feel exhausted after the effect wears off. The product tried to solve that by especially adding traditional Chinese herbal medicines Ginseng and Chinese wolfberry that is used to replenish the vitality of the body. Moreover, designers use the packaging itself to give a direct psychological hint through images and gestures. The thumbs-up gesture intends to show that you are amazing and unbreakable.
Miyezo ndi Kuphimba: 65.6mm x 91.8mm
Zizindikiro: Branding, Packaging, Chinese National Tide
Teknoloji Yopangira: High gloss iron transparent printing can on iron cans.
Vuto la Dizayini: There are many technological limitations in iron cans and it would take a lot of effort to change the layout and color during the production proofing stage. In order to find the best color and the rate of reflection, designers spent a week in the factory constantly adjusting various variables such as the hue of a color, the iron permeability and multi-standard point calibration during the printing process.
Kafukufuku: The Chinese meaning of DAMOWANG is an invincible person with extraordinary ability. However, designers have encountered difficulties in interpreting DAMOWANG through IP image. Designers hope to put it into practice on a specific Chinese historical figure instead of creating a figure out of thin air. Because they supposed that a character created out of thin air can't convince users to believe. They hope that as an energy drink, it can gain trust from users. Therefore, designers chose Chiyou after comprehensive evaluation by investigating the stories of Chinese Shinhwa and ancient historical figures. The image of Chiyou created by designers refers to the image depicted on the stone tablets of Han Dynasty, with a bit sense of martial arts. Designers want to encourage our customers to believe in themselves and find their inner DAMOWANG. Anyone can be a DAMOWANG and it can help you get there.
Chilimbikitso: The packaging inspiration comes from Chinese traditional mythological figure: Chiyou. He was one of the creators of Chinese culture, also known as the god of war and the inventor of the cold weapons (bows and arrows, axes).The packaging delivers a message that the ancient God of War cheered and praised for the hardworking Chinese people.It is believed that his legend can encourage young people and help them succeed in daily work.
Nthawi ya Polojekiti: The project started in August,2021 and was completed in February, 2022.
The design was completed in December, 2021. The production location is Shanghai, China.
Mdondomeko ya Ntchito: It pursues a traditional packaging form, iron cans, rather than innovating another form because it wants Chinese consumers to be familiar as a functional beverage. It chose 250mL iron cans for better holding experiences. Metal packaged drinks feel more powerful when grasping than plastic or glass ones. Also, they taste a lot better when they serve cold，iron cans are quicker to cool in fridges, so that consumers can enjoy the fresh more easily.
Mamembala a Gulu: Yushu Zhang, Yiqun Tang
Mwini Zithunzi: Yushu Zhang, Yiqun Tang