Dizayini ya Bubly Bounce Ntchito Yaikulu: Kachitidwe ka Zosungiramo Zakumwa ndi PepsiCo Design and Innovation ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2022 Mphoto ya Chitsulo ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mapaketi.
ChitsuloMapaketi· 2022
Bubly Bounce Ntchito Yaikulu: Kachitidwe ka Zosungiramo Zakumwa
ndi PepsiCo Design and Innovation
Wopambana pa Mphoto ya Chitsulo ya A' Design Award mu Gawo la Mapaketi
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #137233Kapangidwe
Za Bubly Bounce Ntchito Yaikulu: Kachitidwe ka Zosungiramo Zakumwa
Bubly Bounce ndi kapangidwe ka chosungiramo chakumwa cha madzi oledzeretsa okhala ndi caffeine. Chosungiramocho chikuwonjezera mzere wa madzi oledzeretsa omwe alipo kale ndipo chikusonyeza kuwonjezeka kwa caffeine popanda kusintha kupita ku mawonekedwe a zakumwa zopatsa mphamvu (energy drinks). Mitundu yolimba ndi yowala, mabodza a madzimadzi, malonje ochezeka, ndi kumwetulira zasungidwabe, kotero kuti mtundu wa bizinesiyo ukupitirizabe kudziwika mosavuta. Kapangidweka amafotokozeranso za kagwiritsidwe ntchito ka zokoma ziwiri mu chakumwa chimodzi. Njira imeneyi ikufuna kukopa ogula omwe alipo kale komanso kuti chionekere bwino paguwa la malonda.
Chidziwitso
Za Mphoto ya Chitsulo ya A' Design Award
Bubly Bounce Ntchito Yaikulu: Kachitidwe ka Zosungiramo Zakumwa ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. Bubly Bounce Ntchito Yaikulu: Kachitidwe ka Zosungiramo Zakumwa akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. Bubly Bounce Ntchito Yaikulu: Kachitidwe ka Zosungiramo Zakumwa amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- When bubly™ first hit the market in 2018, it took the sparkling water world by storm. Now across the board, the caffeine/energy category is growing rapidly, and this is reflected in the sparkling water category, as well. To tap into that growing market, PepsiCo created bubly bounce™. Now, the bubly bounce line extension offers all the fun and flavor of bubly with just a kick of caffeine and the addition of dual flavors.
- Chilimbikitso
- The Design Team’s strategy for bubly bounce was to create a system that differentiated from the base portfolio and communicated the addition of just a kick of caffeine, without leaning too far into “energy” territory. It was important to maintain the instantly recognizable equity of the bubly brand: bold and bright colors, bubbles, clever greetings and smiles. bubly bounce needed to resonate with current bubly consumers and clearly stand out on shelf amongst the competition.
Zolipidwa
Fufuzani Kupitilira Designers.org
Onani zinthu, ntchito ndi mwayi kuchokera kwa ogulitsa athu aulaliki.
Zina Zofufuza
Mapangidwe Ofanana
Fufuzani mapangidwe ena opambana mphotho ochokera mu gulu lomweli, osankhidwa malinga ndi ukadaulo.
