Dizayini ya Koch's Meerrettich Rebranding ndi Wolkendieb Design Agency ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2022 Mphoto ya Siliva ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mapaketi.
SilivaMapaketi· 2022
Koch's Meerrettich Rebranding
Kasitomala: KOCHS Meerrettich & Feinkost GmbH
Wopambana pa Mphoto ya Siliva ya A' Design Award mu Gawo la Mapaketi
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #140491Kapangidwe
Za Koch's Meerrettich Rebranding
Mwambi wobwerera ku mizu, pakali pano ukugonjetsa malonda a chakudya. Zamasamba zakale, zomwe zimaphatikizapo horseradish, ndizotchuka kwambiri. Kuti atsitsimutsenso mtunduwo m'mashelefu, Wolkendieb adakhazikitsanso dzina la mtundu wa Kochs komanso mbiri yapaketi. Chizindikirocho chidasinthidwa kuti chikhale cholimba komanso chowoneka bwino. Mapangidwe atsopanowa amayang'ana kwambiri kuwonetsera zosakaniza zachilengedwe zomwe sizinakonzedwe komanso maphikidwe oyera opanda zowonjezera kapena zosungira. Zatsopano kuchokera kumunda molunjika kwa ogula: mwachindunji, mophweka komanso mwachikondi okonzeka!
Chidziwitso
Za Mphoto ya Siliva ya A' Design Award
Koch's Meerrettich Rebranding ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Koch's Meerrettich Rebranding akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Koch's Meerrettich Rebranding ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- The motto "back to the roots" is currently conquering the food industry. Ancient root vegetables, which include horseradish, are currently very popular. This trend is taken on the successfully relaunched KOCH's products. The new design doesn't focus on depicting the dishes, but rather the unprocessed illustrated ingredients. Fresh from the field - directly, simply and lovingly prepared!
- Miyezo ndi Kuphimba
- Jars with natural paper labels in various sizes are sold in retail. The relaunch also includes a aluminium tube and the entire catering range with large plastic containers. Each recipe has its own illustrations and colour-code. In order to put forward the products top-freshness, a freshness and quality seal has been created. The intensity-level is indicated by a scale.
- Zizindikiro
- packaging, brand image, rebranding, WOLKENdieb, Develey, KOCHs, horseradish, logo
- Teknoloji Yopangira
- The logo was relaunched first. From there, the shape of the labels has been adapted to the new identity. A freshness and quality has been created. All labels are printed on natural uncoated paper.
- Vuto la Dizayini
- The challenge was to give KOCH's brand a new look that would appeal to younger and new customers, without losing existing customers. The design had to reflect the naturality and simplicity of each "like-before recipes"
- Kafukufuku
- Before the project started, a market research analysis was conducted to reveal the weaknesses of the brand, and how it should be upgraded. After the brand and product relaunch, a new market research was successfully conducted, and showed how well the rebranding works on the consumers.
- Chilimbikitso
- KOCH's is a subsidiary brand of the Develey-Group, one of the strongest international companies for mustards, sauces and dressings. Local production and national sales are particularly driving its popularity. Since the family business was founded more than 100 years ago, KOCH's has been cultivating its own fields, conducting its own plant research on cultivation, storage and gentle processing in the production lines. The task was to reflect this quality and naturalness on the labels.
- Nthawi ya Polojekiti
- The project started in March 2021 in Aachen, Germany and finished in July 2021. It is displayed on shelves since November 2021. It was showcased in the 196th issue of the "Creativ Verpacken".
- Mdondomeko ya Ntchito
- To match the brand relaunch even more, the recipes were reworked to become even cleaner, without any additives or conservatives.
- Mamembala a Gulu
- Creative Director: Annika Reuber
Art Director: Daskia Frohn
Art Director: Chloe Krey
Technical Artworker: Margit Jansen
Zolipidwa
Fufuzani Kupitilira Designers.org
Onani zinthu, ntchito ndi mwayi kuchokera kwa ogulitsa athu aulaliki.
Zina Zofufuza
Mapangidwe Ofanana
Fufuzani mapangidwe ena opambana mphotho ochokera mu gulu lomweli, osankhidwa malinga ndi ukadaulo.
