Dizayini ya Bethru Ntchito Yaikulu: Kachitidwe ka Chosungiramo Chinthu Choyeretsera ndi Izabela Jurczyk ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2022 Mphoto ya Chitsulo ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mapaketi.
ChitsuloMapaketi· 2022
Bethru Ntchito Yaikulu: Kachitidwe ka Chosungiramo Chinthu Choyeretsera
ndi Izabela Jurczyk
Kasitomala: Bethru
Wopambana pa Mphoto ya Chitsulo ya A' Design Award mu Gawo la Mapaketi
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #140558Kapangidwe
Za Bethru Ntchito Yaikulu: Kachitidwe ka Chosungiramo Chinthu Choyeretsera
Mawu a Bukhu: Bethru ndi kapangidwe ka chosungiramo (packaging) ka mtundu wa zoyeretsera zapanyumba zochokera ku matabuleti olimba komanso botolo losasitikira lomwe limagwiritsidwa ntchito mobwerezabwereza. Matabuleti amapangidwa ndi zinthu zachilengedwe zokwana 93 peresenti ndipo ndi a vegan, opanda nkhanza pa nyama komanso opanda mapulasitiki ang'onoang'ono (microplastics). Tabuleti iliyonse imasungunuka m'madzi a mpope ndipo imapanga malita 300 a madzimadzi oyeretsera. Botolo lopopera limagulidwa kamodzi kokha ndipo limagwiritsidwa ntchito kambirimbiri, zomwe zimachepetsa zinyalala za pulasitiki. Matabuleti amakulungidwa m'mapepala ndipo mabokosi amapangidwa ndi pepala lobwezerezedwanso. Mitundu ndi mapangidwe a chosungiramocho zachokera ku chilengedwe.
Chidziwitso
Za Mphoto ya Chitsulo ya A' Design Award
Bethru Ntchito Yaikulu: Kachitidwe ka Chosungiramo Chinthu Choyeretsera ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. Bethru Ntchito Yaikulu: Kachitidwe ka Chosungiramo Chinthu Choyeretsera akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. Bethru Ntchito Yaikulu: Kachitidwe ka Chosungiramo Chinthu Choyeretsera amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- Bethru is a start-up household brand, which offers an innovative alternative ecological cleaning essentials in a form of solid tablets and reusable premium spray bottle. The tablets are made of 93% of natural ingredients, ecofriendly, vegan, cruelty free. A unique spray bottle is designed to be purchased once and re-used multiple times by consumer. Each tablet dissolved in a tap water gives 300ml of cleaning product. All is packed in ecofriendly beautiful packaging inspired by nature.
- Miyezo ndi Kuphimba
- printing on bottle
Technical projection showing white underprint
Pantone: 1225C, 292C, 191C
flow-packs
Technical projection of flow-packs.
Pantone: 1225C, 292C, 191C
individual bottle box: multi surface / glass / bathroom / 379,4 x 405 mm
Pantone: 1225C, 292C, 191C
embossing, white printing
individual bottle band - multi surface / glass / bathroom
Technical projection
CMYK
leaflet
Technical projection.
Pantone solid uncoated 292U
embossing
shipper box / 698 x 659 mm
Technical projection
white printing - Zizindikiro
- packaging, craft, unique, ecology, sustainable, design, nature, recyclable, amazing, reusable
- Teknoloji Yopangira
- The vision for the design is based on our vision to create an economy that uses resources consciously. Tablets are made of mostly natural ingredients, eco friendly, vegan, cruelty free and microplastic free, while the overall product packaging and supply chain ensure a high level of responsibility and commitment in terms of material, health, reutilization, recycling and carbon footprint. The tablets are wrapped in 100% paper and the boxes are made of recyclable paper.
- Vuto la Dizayini
- The biggest challenge was to achieve sustainable packaging solutions not compromising the safety of the product and of the consumer. As one example our active formulations required to be protected from moisture during the storage and transportation. Developing sustainable packaging with intime amazing design has definitely been the biggest challenge of the project.
- Kafukufuku
- We follow the scientific method to develop our initial value proposition. From formulation to packaging design several tests have been done to ensure product efficacy, great design and amazing customer experience. We benchmark our products with highest standards in the market. From formulation stand point Bethru follows the highest manufacturing practices in product development and production. From packaging side the most recent materials technologies have been chosen and proven.
- Chilimbikitso
- Bethru envisions conscious and sustainable world, where plastic usage is significantly reduced through the development of more sustainable home care solutions. Scientific research leaves no illusions and a new approach must be implemented. Bethru provides a supply chain ensuring a high level of responsibility and commitment in terms of material, recycling, reutilization and carbon management. An inspiration for the project design came from nature by using its colors beauty and properties.
- Nthawi ya Polojekiti
- The project started in Poland in April 2021 and finished in March 2022 by being ready to launch it in the european market
- Mdondomeko ya Ntchito
- BETHRU products allow customers to have a clean house using trendy and nice-looking products while minimizing their impact on the environment, saving space and money. One effervescent tablet when in contact with water and dissolve in few minutes gives you 300ml of harmless cleaning product. The bottle is to be used multiple times which intends to remove plastic from the system. It is an amazing alternative for the market products offered by traditional brands.
- Mamembala a Gulu
- brand concept: Rui Bento
visual design concept: Izabela Jurczyk
graphic design: Studio Design
production of photos and film: Robert Przybysz - Mwini Zithunzi
- Image #1: Photographer Robert Przybysz
Image #2: Photographer Robert Przybysz
Image #3: Photographer Robert Przybysz
Image #4: Photographer Robert Przybysz
Image #5: Photographer Robert Przybysz
Video: Robert Przybysz
pdf: studio design
Zolipidwa
Fufuzani Kupitilira Designers.org
Onani zinthu, ntchito ndi mwayi kuchokera kwa ogulitsa athu aulaliki.
Zina Zofufuza
Mapangidwe Ofanana
Fufuzani mapangidwe ena opambana mphotho ochokera mu gulu lomweli, osankhidwa malinga ndi ukadaulo.
