Zhong Yuan No. 1 Kupakidwa kwa Tiyi ndi Tiger Pan

Dizayini ya Zhong Yuan No. 1 Kupakidwa kwa Tiyi ndi Tiger Pan ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2023 Mphoto ya Siliva ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mapaketi.

SilivaMapaketi· 2023

Zhong Yuan No. 1 Kupakidwa kwa Tiyi

ndi Tiger Pan

Kasitomala: Xinyang Wenxin Tea Co., Ltd

Wopambana pa Mphoto ya Siliva ya A' Design Award mu Gawo la Mapaketi

31,896

Wopambana Wotsimikizidwa

Tsimikizani Mkhalidwe wa Mphotho ya #145467

Pitani ku Tsamba Onani ku A' Design Award Nkhani Yofalitsidwa Chizindikiro cha Mphotho

Mitundu

Kapangidwe

Za Zhong Yuan No. 1 Kupakidwa kwa Tiyi

Zhong Yuan No. 1 ndi mapangidwe a kupakidwa kwa tiyi wa Maojian, tiyi wachikhalidwe wa ku China amene amalimidwa m'minda ya masitepe. Chifukwa chakuti kukoma kwa tiyiyu ndi kopepuka ndi kofatsa, kupakidwa kwake kwasungidwa kokhala kosalira komanso kokongola mwaulemu. Chitini cha tiyi chapangidwa ndi malata okhala ndi zizindikiro zokwezeka ndi zosindikizidwa ndi golide, ndipo mapeto a matte ndi varnish aphatikizidwa. Mawonekedwe a chivundikiro cha chitini amakumbutsa wothyola tiyi atavala chipewa. Bokosi lakunja lapangidwa ndi pepala lopangidwa mwapadera ndipo limatsekedwa ndi lamba wooneka mwapadera wouziridwa ndi mafelemu a mawindo a nyumba zakale za alimi a tiyi. Masamba enieni a tiyi amakongoletsa lambayo.

Chidziwitso

Za Mphoto ya Siliva ya A' Design Award

Zhong Yuan No. 1 Kupakidwa kwa Tiyi ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Zhong Yuan No. 1 Kupakidwa kwa Tiyi akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Zhong Yuan No. 1 Kupakidwa kwa Tiyi ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.

Kumbuyo kwa Kapangidwe

Katundu wa Atolankhani

Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.

Makhalidwe Apadera: Chinese traditional aesthetic of shaping a tea can. The bottle is shaped into an abstraction of capped tea-picker in a geometric way. All leaves are picked and cooked by their hands so the tea comes with their body's warmth or temperature. The outer box is locked by a shaped original mountain, telling consumers that tea is the best and of purity.
Miyezo ndi Kuphimba: Jar size: 83mm x 123mm
Box size: 300mm x 130mm x 155mm
Zizindikiro: tea, maojian tea, Chinese tea, Temple of Heaven, Tiger Pan
Teknoloji Yopangira: The tea can is made of tinplate, embossed and gold-stamped. The matte and varnish touch is combined and a sense of delicacy is given out. The outer box is made of customized paper and it comes with the idea of less is more. The belt, however, is made with exquisite embossment and stamping of the major icon, Central Land No.1. A simple box with a fine belt, is mixed to lower the psychological pressure on buyers when consuming the product. Yet, it still is a high-end but well-finished product.
Vuto la Dizayini: Inspired by the window frame pattern from the ancient houses of tea farmers, the sealing belt is designed into a traditional frame with the brand's name shown, which is decorated with the actual leaves of the tea. The exquisite techniques also helps to bring a sense of quality of the tea.
Kafukufuku: As the tea grows in terraced fields and its flavor is lighter and milder than usual tea, the package is made into a more implicative and sophisticated one.
Chilimbikitso: The inspiration comes from the tea and its growing land, which is natural and an eyeful of green. Another factor inspiring the team is the traditional ancient budding aesthetics.With the hat like cap, the can is just like a tea picking farmer.Inspired by the window frame pattern from the ancient houses of tea farmers, the sealing belt is designed into a traditional frame with the brands name shown, which is decorated with the actual leaves of the tea.
Nthawi ya Polojekiti: The project lasts 4 month, designed in Shenzhen
Mdondomeko ya Ntchito: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Petensi: Tiger Pan
Mamembala a Gulu: Creative Director: Tiger Pan
Graphic Design: Longfei Xiao
Technical Direction: Zhangkun Xie
Technical Direction: Miaorong Lu
Project Manager: Hua You
Mwini Zithunzi: Tiger Pan