Dizayini ya Golden Cat Mowa ndi Jin Zhang ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2023 Mphoto ya Chitsulo ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mapaketi.

ChitsuloMapaketi· 2023

Golden Cat Mowa

ndi Jin Zhang

Kasitomala: InBev jinlongquan beer (Hubei) Co., Ltd

Wopambana pa Mphoto ya Chitsulo ya A' Design Award mu Gawo la Mapaketi

13,680

Wopambana Wotsimikizidwa

Tsimikizani Mkhalidwe wa Mphotho ya #146768

Pitani ku Tsamba Onani ku A' Design Award Nkhani Yofalitsidwa Chizindikiro cha Mphotho

Mitundu

Kapangidwe

Za Golden Cat Mowa

Uwu ndi mowa womwe umamwa usiku. Wopangayo wasankha mphaka yemwe ogula amakonda kwambiri ngati chithunzi chachikulu kuti apange, kuti mowawo ukhazikitse kugwirizana kwamalingaliro ndi ogula ndikuwonjezera ubwenzi. Panthawi imodzimodziyo, mphaka yemwe amakonda zochitika za usiku amagwirizana kwambiri ndi nthawi yogwiritsira ntchito (kudya usiku) malo a vinyo uyu. Pomaliza, wopanga adagwiritsanso ntchito zokongoletsa zakale zaku Europe, zomwe zidapangitsa kuti mowa wonse ukhale wokoma.

Chidziwitso

Za Mphoto ya Chitsulo ya A' Design Award

Golden Cat Mowa ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. Golden Cat Mowa akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. Golden Cat Mowa amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.

Kumbuyo kwa Kapangidwe

Katundu wa Atolankhani

Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.

Makhalidwe Apadera: This is a beer for night consumption. The designer uses the image of "cat" as the main body for packaging design, which not only conforms to the time orientation of night onsumption, but also brings a sense of intimacy to people, enabling this product to quickly establish a connection with consumers. At the same time, classical European patterns are used for decoration, making the overall design more refined.
Miyezo ndi Kuphimba: Width 58mm x Depth 58mm x Height 188mm
Zizindikiro: Jinlongquan Beer , Golden Cat Beer, Wuhan Sanbu Brand Design, Beer Packaging Design, Zhang Jin
Teknoloji Yopangira: Glass bottle sticker
Vuto la Dizayini: The challenge of this beer packaging design is to balance the size relationship between the main image of "cat" and the product name and brand name, so that people can not only look friendly at a glance, but also clearly see the brand and product name. At the same time, "cat" also needs to have a lot of details, and the entire label needs to have a sense of quality, which is presented on the label which is not too large.
Kafukufuku: The competition in the beer market is very fierce. Simply emphasizing the beer quality is not enough to impress consumers. At this time, designers need to think more from the emotional level. How to make consumers feel friendly and quickly establish emotional connection with consumers is the most important. Therefore, based on this product consumed at night, The designer selected the "cat" that is kind and active at night as the main image for creation.
Chilimbikitso: This beer is exclusively for night drinking. The most active time of "cat" is in the evening, which is very consistent with the consumption scene time of the product; At the same time, more and more people keep cats, and take "cats" as emotional sustenance partners. "cats" can make people feel cordial. Thinking from the above two aspects, the designer used the image of "cat" as the main image to design.
Nthawi ya Polojekiti: The project will be started in Wuhan, China in October 2022, completed in Wuhan, China in December 2022, and sold in Hubei, China in January 2023.
Mdondomeko ya Ntchito: Nowadays, people's living standards are increasing, but they are becoming more and more lonely. More and more people start to keep cats and take "cats" as their emotional sustenance partners. This beer uses "cats" as its main image to create, which can quickly establish emotional connection with people and make products quickly enter people's hearts.