Dizayini ya Ecommuni Brochure Ntchito Yaikulu: Kapangidwe ka Utumiki wa Zokumana Nazo pa Chiwonetsero ndi Xi Zhu ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2023 Mphoto ya Chitsulo ya A' Design Award mu Gawo la Mpikisano la Ndondomeko, Mapangidwe Amphamvu ndi Utumiki.
ChitsuloUtumiki· 2023
Ecommuni Brochure Ntchito Yaikulu: Kapangidwe ka Utumiki wa Zokumana Nazo pa Chiwonetsero
ndi Xi Zhu
Wopambana pa Mphoto ya Chitsulo ya A' Design Award mu Gawo la Utumiki
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #150074Kapangidwe
Za Ecommuni Brochure Ntchito Yaikulu: Kapangidwe ka Utumiki wa Zokumana Nazo pa Chiwonetsero
Mawu a Bukhu: Ecommuni Brochure ndi kapangidwe ka utumiki komwe kamalola alendo a chiwonetsero kupanga mabuku awoawo mwaokha. Alendo amasankha zinthu zowonetsedwa pa nthawi ya chiwonetserocho pokhudza zikwangwani za NFC zomwe zayikidwa pafupi ndi zinthuzo. Zinthu zosankhidwazo zimasonkhanitsidwa mu bukhu lamagetsi lomwe lingasinthidwe mu app, kuphatikizapo kusintha kwa mapangidwe, zilembo ndi tizithunzi tating'ono. Chikuto cha bukhulo chimapangidwa kutengera njira yoyendera. Bukhuli limasindikizidwa pa pepala pokhapokha mlendo akachoka. Izi zimachepetsa kuwonongeka kwa mapepala ndipo deta yosonkhanitsidwayo imathandizira makampani a zionetsero.
Chidziwitso
Za Mphoto ya Chitsulo ya A' Design Award
Ecommuni Brochure Ntchito Yaikulu: Kapangidwe ka Utumiki wa Zokumana Nazo pa Chiwonetsero ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. Ecommuni Brochure Ntchito Yaikulu: Kapangidwe ka Utumiki wa Zokumana Nazo pa Chiwonetsero akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. Ecommuni Brochure Ntchito Yaikulu: Kapangidwe ka Utumiki wa Zokumana Nazo pa Chiwonetsero amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- It is a sustainable service design provides better experience for visitors. In this project, visitors have changed from passive recipients of brochures to active selectors of exhibition contents. you can add your favorite exhibits to the personalized brochure through the simple NFC function and print it when leaving. The project improves the retention of the brochure, avoids the paper waste,and it provides authentic data to promote the virtuous cycle of the exhibition industry ecology.
- Miyezo ndi Kuphimba
- Service workflow design; printer design(430mm317*mm1085mm); NFC Sticker design(40mm*40mm); APP UI/UX design; Brand visual identity design: Logo, brochure, etc..
- Zizindikiro
- exhibition industry, brochure, service design, user experience design, interaction design, sustainable, communication
- Teknoloji Yopangira
- The NFC information input and acquisition technology used by this product is relatively mature. The inkjet printing technology and inductive binding function required by the printer can also meet the needs of high-quality, efficient and convenient exhibition printing.
- Vuto la Dizayini
- How to apply this service system to different exhibitions and create uniqueness is the difficulty of this project.
- Kafukufuku
- Furniture exhibitions often attract many furniture brands and visitors. To pursue the advantage of exposure, the brand often prints excessive promotional materials and distributes them to the visitors, which not only increases the burden in the process of watching the exhibition, but also the visitors couldn’t obtain the truly interesting and useful information from the complex and massive information. Most promotional materials are piled up, forgotten and discarded, resulting in waste. This project aims to improve the personalized experience and alleviate the waste of paper publicity materials.
- Chilimbikitso
- In recent years, exhibitions have produced a lot of waste in face of disorder commercial competition and poor visitors' experience. We hope to take the exhibition brochure as the starting point, optimize the exhibition experience while reducing waste, so that the visitors can focus on the experience of the product itself in the process of browsing, also promoting the sustainability and green development of the exhibition industry.
- Nthawi ya Polojekiti
- Launched in Hangzhou, China from January 2023, it is keeping on revising service designs according to feedback from customers’ experiences.
- Mdondomeko ya Ntchito
- Visitors can view products during the exhibition and add their favorites to their brochures through NFC technology. Personalized editing can be carried out for your own exhibition album, such as layout adjustment, label addition, emoji addition, etc. Meanwhile, personalized cover can be formed through the user's viewing route. When leaving, you can print the electronic brochure into a physical brochure
- Mamembala a Gulu
- Yucheng Yang
Xi Zhu
Yenan He
Yanglin Zhang
Zolipidwa
Fufuzani Kupitilira Designers.org
Onani zinthu, ntchito ndi mwayi kuchokera kwa ogulitsa athu aulaliki.
Zina Zofufuza
Mapangidwe Ofanana
Fufuzani mapangidwe ena opambana mphotho ochokera mu gulu lomweli, osankhidwa malinga ndi ukadaulo.
