Espresso Branding ya Khofi ndi Andromachi Kakava

Dizayini ya Espresso Branding ya Khofi ndi Andromachi Kakava ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2024 Mphoto ya Chitsulo ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mapaketi.

ChitsuloMapaketi· 2024

Espresso Branding ya Khofi

ndi Andromachi Kakava

Kasitomala: ABC Design Communication

Wopambana pa Mphoto ya Chitsulo ya A' Design Award mu Gawo la Mapaketi

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Wopambana Wotsimikizidwa

Tsimikizani Mkhalidwe wa Mphotho ya #152991

Pitani ku Tsamba Onani ku A' Design Award Nkhani Yofalitsidwa Chizindikiro cha Mphotho

Mitundu

Kapangidwe

Za Espresso Branding ya Khofi

Chophimba cha khofi chimafuna kapangidwe wapadera chifukwa cha mpikisano waukulu. Kafukufuku wochitidwa potengera mitundu ya espresso, adapereka Sottos Family mawonekedwe osiyana mokongola pa chophimba chake. Motero, mitundu yophimba imafotokozera kusakaniza kwa khofi, kutsogolera chidziwitso cha ogula kulumikiza mtundu ndi kukoma komanso fungo loyenerera. Kafukufukuyu anapangidwa mozama poganizira chitukuko cha zipangizo zamderalo zomwe zimawonetsa brand ya khofi wa espresso wa Sottos Family.

Chidziwitso

Za Mphoto ya Chitsulo ya A' Design Award

Espresso Branding ya Khofi ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. Espresso Branding ya Khofi akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. Espresso Branding ya Khofi amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.

Kumbuyo kwa Kapangidwe

Katundu wa Atolankhani

Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.

Makhalidwe Apadera: The Sottos family, based in Germany and having more than fifty years of experience in the production and packaging of coffee products, expanded its range with its most recent series of products designed exclusively for professional use: Espresso Linea Blue, Espresso Linea Rossa & Espresso Linea Aroma. Seeking uniqueness and visual creative ways of approach, coffee itself revealed the image of its aesthetic transformation.
Miyezo ndi Kuphimba: Metallic Pouch: Width 155mm x Height 325mm
Zizindikiro: espresso, sottos, coffee,
Teknoloji Yopangira: The symbol became the central pattern and characteristic feature of the packaging. The colors of the packaging, red, blue and orange, along with the dominant black color, make the packaging stand out and claim a prominent place in the display cases of coffee houses, breaking thusly the stereotype that wholesale products must remain invisible to the consumer.
Vuto la Dizayini: Strategically, among the multitude of coffee packaging available on the market, the creative line that would differentiate the product had to be found.
Kafukufuku: Coffee packaging requires special design due to the great competition. The research carried out based on the color coding of espresso, gave SOTTOS FAMILY an aesthetically different image on the packaging. Thus, the color palette of the packaging defines the coffee blends, leading the consumer's consciousness to combine color with the corresponding taste and aroma. The study was developed in depth taking into account the development of regional materials that highlight the SOTTOS FAMILY espresso coffee brand. In this way, the visual design with the pattern and the marking, was adopted in packaging and promotional material, making the brand quickly recognizable among competing coffee products.
Chilimbikitso: The logo of the series was inspired by the blend of coffee and its delightful aroma. The artistic approach was based on the linear top view of an espresso cup and the aroma that spreads in the space, stimulating coffee cravings. The pattern was given repetition in such a way that it can be a useful visual and in any other application needed so that it is recognizable for the entire series of coffees, but also for the actions that will follow in the promotion of the product.
Nthawi ya Polojekiti: The project started in November 2019 in Athens and finished in December 2022 in Athens
Mdondomeko ya Ntchito: An important aspect of the packaging design strategy was its aesthetics to be able to win over the public and at the same time win over the branded demand in catering areas. Sottos Family now gains a strategic high position, both qualitatively and aesthetically, in the packaging and retailing of coffee.
Mamembala a Gulu: Costas Lakis
Andromachi Kakava