Eidon Avec Ntchito Yoyambirira: Kulongedza Mowa ndi Lin Zhang and Chengbin Jiang

Dizayini ya Eidon Avec Ntchito Yoyambirira: Kulongedza Mowa ndi Lin Zhang and Chengbin Jiang ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2024 Mphoto ya Bronze ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mapaketi.

BronzeMapaketi· 2024

Eidon Avec Ntchito Yoyambirira: Kulongedza Mowa

ndi Lin Zhang and Chengbin Jiang

Kasitomala: China Qingdao Eidon Avec Beer Ltd.

Wopambana pa Mphoto ya Bronze ya A' Design Award mu Gawo la Mapaketi

11,126

Wopambana Wotsimikizidwa

Tsimikizani Mkhalidwe wa Mphotho ya #153437

Pitani ku Tsamba Onani ku A' Design Award Nkhani Yofalitsidwa Chizindikiro cha Mphotho

Mitundu

Kapangidwe

Za Eidon Avec Ntchito Yoyambirira: Kulongedza Mowa

Mawu a M'buku: Eidon Avec ndi bokosi lamphatso lopangidwa kuti likhale gulu la kulawa mowa wa mtundu wa craft wa mitundu inayi. Gulu limeneli lili ndi mabotolo anayi a aluminiyamu, aliwonse wokwana masentimita 250 kutalika, mkati mwa bokosi lakunja lomwe likukwana masentimita 420 kutalika, masentimita 270 msinkhu ndi masentimita 130 mkuya. Zithunzi zoyambirira zinayi zinajambulidwa ndi manja ndipo zinakonzedwanso mwanjira ya digito, chimodzi chilichonse kwa mowa uliwonse. Zojambulazi zimagawana nkhani yopeka yoyambira ku nthano za ku Ulaya komanso ku luso la kupanga mowa. Kukula kwa mabotolowo kumapereka mpata wa zithunzi zowoneka bwino komanso zosangalatsa. Gululi limayenerananso kupatsidwa monga mphatso pa nthawi ya zikondwerero.

Chidziwitso

Za Mphoto ya Bronze ya A' Design Award

Eidon Avec Ntchito Yoyambirira: Kulongedza Mowa ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Eidon Avec Ntchito Yoyambirira: Kulongedza Mowa akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Eidon Avec Ntchito Yoyambirira: Kulongedza Mowa amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.

Kumbuyo kwa Kapangidwe

Katundu wa Atolankhani

Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.

Makhalidwe Apadera: We have created a gift box set consisting of four individual boxes, tailored to the client's request for a tasting series of four different types of beers. This caters to the growing curiosity in the Chinese market for various beer flavors. Additionally, the stylish and high-quality packaging of the gift box set aligns with the cultural tradition of gifting friends and family during festivals in the Chinese market. We have optimized this product to meet the client's requirements.
In the creation of the Eidon Avec Beer “Epoch-making series” of products, our goal is not only to develop the brand's specialized visual language assets, but also to use a brand story with continuity and drama to "induce" consumers to take the first step in exploratory purchasing, and ultimately form an irreplaceable relationship of trust with "Eidon Avec".
Miyezo ndi Kuphimba: Each aluminum bottle has a height of 250 millimeters, and the external gift box measures 420 millimeters in length, 270 millimeters in height, and 130 millimeters in depth. The gift box can accommodate 4 aluminum bottles.
Zizindikiro: Craft beer design，China design，illustration design
Teknoloji Yopangira: In this project, we recommend using 1-liter tin cans as the packaging medium. The choice of these cans is primarily driven by considerations of the target audience, who may prefer larger volumes of beer, and also because the larger can size allows for more vivid and impactful illustrations. The illustrations are the standout feature of this design. Our experienced artists have meticulously conceptualized, hand-drawn, and digitally rendered four original and meaningful artworks that convey the allure of this product through imagery.
Vuto la Dizayini: The biggest challenge we encountered was in determining the design concept and the direction we wanted the story series to take. My team and I had limited knowledge of European mythologies, so we had to go through extensive research to ensure that our concept was sound. However, we believed that as long as a design is conceived in the mind and brought to life, it embodies the essence of design, regardless of the need for substantial research.
Kafukufuku: In the early stages of receiving the product design project, we conducted market research regarding the packaging dimensions and design direction. Despite having several years of experience serving beer manufacturers and some understanding of the market, given that craft beer is a relatively new phenomenon in the Chinese market, we decided to delve deeper into research.

First, before settling on a design direction, we observed the existing craft beer brands and packaging in major supermarkets. Second, we extensively researched top design styles worldwide using platforms like Google, Pinterest, and Behance.

Once we determined the design direction, we also collected a wealth of information using the same methods for crafting the narrative and illustrations of the story. Ultimately, we successfully designed a product that satisfied both us and the client.
Chilimbikitso: We have created a series of mythical narratives for this beer collection, drawing inspiration from various European mythologies while crafting a unique story system that doesn't strictly belong to any known mythological tradition. These narratives blend elements from mythological tales across Europe and fuse them with the art of beer brewing, resulting in a magical and enchanting backstory for this beer collection.
Nthawi ya Polojekiti: The project started in October 2022 in China Guangzhou and Finished in March 2023，the product is now on China's market to sale.
Mamembala a Gulu: Creative director: Lin Zhang
Design Director: Chengbin Jiang
Art work: Jian Feng