Dizayini ya Eastroc Amla Juice Ntchito Yoyambirira: Kutulutsira Zakumwa ndi Guangzhou ID Advertising Co.,Ltd ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2024 Mphoto ya Chitsulo ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mapaketi.
ChitsuloMapaketi· 2024
Eastroc Amla Juice Ntchito Yoyambirira: Kutulutsira Zakumwa
ndi Guangzhou ID Advertising Co.,Ltd
Kasitomala: Guangzhou ID Advertising Co.,Ltd
Wopambana pa Mphoto ya Chitsulo ya A' Design Award mu Gawo la Mapaketi
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #159061Kapangidwe
Za Eastroc Amla Juice Ntchito Yoyambirira: Kutulutsira Zakumwa
Malemba a Bukhu: Eastroc Amla Juice ndi kapangidwe ka chotulutsira cha chakumwa cha msuzi wa zipatso. Chotulutsirachi chimalamuliridwa ndi mtundu wobiriwira wofewa umene umasonyeza mtundu wachilengedwe wa chipatso cha amla ndikuwonetsa ubwino wa chakumwacho pokonza kukoma pakamwa komanso kuthandiza kagayidwe ka chakudya. Madontho atatu akonzedwa mumapangidwe osalekeza a mzere pakhosi la botolo ndi pa bokosi kuti awonjezere kuoneka pa gehena. Zithunzi zazikulu za zipatso za amla zayikidwa mosinthasintha pa lebulo kuti zikope chidwi ndikusonyeza kuchuluka kwa msuzi mkati mwake. Msuzi umadzazidwa mu botolo lozungulira la PET lokhala ndi lebulo lonse losindikizidwa ndi inki yosasokoneza chilengedwe.
Chidziwitso
Za Mphoto ya Chitsulo ya A' Design Award
Eastroc Amla Juice Ntchito Yoyambirira: Kutulutsira Zakumwa ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. Eastroc Amla Juice Ntchito Yoyambirira: Kutulutsira Zakumwa akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. Eastroc Amla Juice Ntchito Yoyambirira: Kutulutsira Zakumwa amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- This project relates to the packaging design of an Amla juice. Amla is known for its benefits of cleansing palate and promoting digestion. The package is visually dominated by Morandi green. The fusion of the natural fruit green of Amla is perceived fresh and comfortable, creates a visual implication of "no burden on stomach after having a big meal". The use of three dots arranged continuously forms a super lace, which is applied on the bottleneck and carton to extend the shelf space visually. The continuous Amla image symbols are staggered to draw attention and highlight the high juice content of Amla Juice.
- Miyezo ndi Kuphimba
- Large bottle size: L 230mm x W 70mm x H 70mm
Small bottle size: L 55mm x W 55mm x H 170mm - Zizindikiro
- Package, Drinks, Visuals, Amla Juice, Palate cleansing, Super Strong
- Teknoloji Yopangira
- The drink is packaged in a simple cylindrical PET bottle with a fully covered label design. The label paper is printed with eco-friendly ink to prioritize environmental protection. The use of flexographic printing ensures that the label pattern is presented clearly and vividly, creating a soft and comfortable color effect. Additionally, the package design features a large area of matte oil and partial varnish finish to enhance the overall intimacy of the product.
- Vuto la Dizayini
- Choosing the main color tone of the packaging is a critical and challenging task, as it directly influences the initial impression and overall ambiance conveyed by the product. The natural fruity green color of Amla perfectly exhibits the benefits of this beverage in cleansing the palate and promoting digestion. That’s why the designer had to ensure that the chosen color would not intervene or overshadow the natural green hue of Amla and took appropriate design techniques to highlight this color effectively when deciding on the color scheme.
- Kafukufuku
- Distinctive visual elements play a crucial role in readily identifying brand and leaving a deep impression. In this particular design, the designer used enlarged, staggered combination pictures of three Amla fruits as a visual hammer for identification purpose. This was transformed into a decorative pattern of three dots with lace extending to the bottle top area, in order to deepen the consumer's memory of the product.
- Chilimbikitso
- The packaging design is a crucial part of the design clearly informing consumers of the fact that the product contains real and high content of Amla Juice. The design team has proposed loading 20, 26, and 88 fruits that match different volumes in order to quantify the number of Amla fruits used. This way enhances consumers' awareness of the high content of Amla Juice and creates a strong motive for purchase.
- Nthawi ya Polojekiti
- The packaging design project kicked off in Guangzhou in December 2022 and successfully wrapped up in March 2023 after three months of working on it. Subsequently, it was officially released to the public in June 2023 in Guangzhou.
- Mdondomeko ya Ntchito
- The fresh visual effect of the packaging enhances the communication of the product benefits to the consumer, offering a full set of comprehensive visual feelings. When it comes to interactive experience, user can either unscrew the cap and consume the product directly or pour it into a glass. In order to preserve the flavor and benefits of the product for future drinking, it is essential for the user to securely screw the cap after each use.
- Mamembala a Gulu
- Yilin Lu, Zijun Liu,Jianchao Chen
Zolipidwa
Fufuzani Kupitilira Designers.org
Onani zinthu, ntchito ndi mwayi kuchokera kwa ogulitsa athu aulaliki.
Zina Zofufuza
Mapangidwe Ofanana
Fufuzani mapangidwe ena opambana mphotho ochokera mu gulu lomweli, osankhidwa malinga ndi ukadaulo.
