Dumphani kupita ku nkhani
Lays Dungeons And Dragons Kupakiza Zakudya ndi PepsiCo Design and Innovation

Dizayini ya Lays Dungeons And Dragons Kupakiza Zakudya ndi PepsiCo Design and Innovation ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2024 Mphoto ya Siliva ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mapaketi.


SilivaMapaketi· 2024

Lays Dungeons And Dragons Kupakiza Zakudya

ndi PepsiCo Design and Innovation

Kasitomala: PepsiCo

Wopambana pa Mphoto ya Siliva ya A' Design Award mu Gawo la Mapaketi

36,019

Mitundu

Kapangidwe

Za Lays Dungeons And Dragons Kupakiza Zakudya

Lays Dungeons and Dragons ndi kapangidwe ka kupakiza zakudya kopangidwira mtundu wa ma chips a mbatata. Kupakizako kunatulutsidwa mogwirizana ndi filimu ya 2023 yotchedwa Dungeons and Dragons, Honor Among Thieves, ndipo kunatsagana ndi zida za anthu otchuka pa intaneti. Kapangidwe kameneka kamatengera dziko la nthano la filimuyo. Chithunzi chachikulu cha kampeni iyi ndi The Potato, munthu wodziwika amene amaoneka mu filimuyo komanso ndi mbatata yeniyeni. Mutu wake umagwirizanitsa nkhaniyi ndi mbatata zomwe zimalimidwa m'mafamu oposa 100 ku United States ndi Canada omwe amapereka ma chips.

Chidziwitso

Za Mphoto ya Siliva ya A' Design Award

Lays Dungeons And Dragons Kupakiza Zakudya ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Lays Dungeons And Dragons Kupakiza Zakudya akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Lays Dungeons And Dragons Kupakiza Zakudya ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.

Kumbuyo kwa Kapangidwe

Katundu wa Atolankhani

Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.

Makhalidwe Apadera
LAY’S® went to the movies with epic new packaging and an influencer kit tie-in for the 2023 blockbuster Dungeons & Dragons: Honor Among Thieves. With flavor as our guide, we rolled the dice and entered the legendary world of Dungeons and Dragons, joining the millions of adventurers ready for a taste of excitement.
Chilimbikitso
The main character in our campaign was “The Potato,” a character in the movie and—yes—an actual potato. After all, every bag of Lay’s Potato Chips in the U.S. is made from our very own chip-perfecting potatoes grown on over 100 farms across the US and a handful in Canada.

Zolipidwa

Fufuzani Kupitilira Designers.org

Onani zinthu, ntchito ndi mwayi kuchokera kwa ogulitsa athu aulaliki.

Dizayini Yabwino Iyenera Kutamandidwa Kwakukulu

A' Design Award ndi mphotho yapadziko lonse, yoweruzidwa ndi oweruza, ya dizayini yabwino. Tengani nawo mbali mu A' Design Award kuti mukhale ndi mwayi wopeza kutamandidwa moyenera, kudziwika, ulemu ndi kufalitsa ntchito yanu. Ikani ntchito yanu ku A' Design Award ndipo pikanani kuti mupeze mphotho yotamandika ya A' Design Prize.

Ikani Dzina