Dizayini ya Fruit Bar Ntchito Yoyambirira: Chikwama cha Zakudya Zosavuta ndi Olha Takhtarova ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2024 Mphoto ya Chitsulo ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mapaketi.
ChitsuloMapaketi· 2024
Fruit Bar Ntchito Yoyambirira: Chikwama cha Zakudya Zosavuta
ndi Olha Takhtarova
Kasitomala: SOTB and D
Wopambana pa Mphoto ya Chitsulo ya A' Design Award mu Gawo la Mapaketi
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #160663Kapangidwe
Za Fruit Bar Ntchito Yoyambirira: Chikwama cha Zakudya Zosavuta
Mawu a M'buku: Fruit Bar ndi kapangidwe ka chikwama cha mitundu yosiyanasiyana ya zakudya zachilengedwe za bala. Zakudyazi zimapangidwa kuchokera ku mtedza, zipatso ndi mbewu, popanda zowonjezera zopangidwa ndi anthu. Mtundu uliwonse, kuphatikizapo apulikoti, mkuyu, damasoni, masamba a dates ndi mafuta osakanikirana, umaonetsedwa m'chikwama chokwana masentimita 140 ndi 130. Mitundu yowala ngati chikasu, lalanje, wobiriwira, wabuluu ndi wofiira imasiyanitsa mitunduyi pa siteji. Zithunzi za anthu zojambulidwa zimayimira chipatso chilichonse ndikusonyeza mphamvu ndi chimwemwe. Chizindikiro chapadera chinapangidwa kwa chinthu chilichonse kuti chithandizire kuzindikira mwachangu ndikupatsa mtunduwu maonekedwe abwino ndi achikondi.
Chidziwitso
Za Mphoto ya Chitsulo ya A' Design Award
Fruit Bar Ntchito Yoyambirira: Chikwama cha Zakudya Zosavuta ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. Fruit Bar Ntchito Yoyambirira: Chikwama cha Zakudya Zosavuta akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. Fruit Bar Ntchito Yoyambirira: Chikwama cha Zakudya Zosavuta amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- Fruit Bar is a new brand of quick and nutritious snacks. Our products are made exclusively from natural ingredients: nuts, fruits, and seeds. There are no harmful additives, artificial flavor enhancers, dyes, or preservatives in our snacks. The company aims to stand out among other health-oriented snack brands by conveying a sense of joy and utility. It was necessary to express this energy and joy of Fruit Bar through packaging that will be attractive and easily recognizable among other brands.
- Miyezo ndi Kuphimba
- Apricot, Figs, Plum, Dates, Multifruit - packing size 140 x 130 mm
- Zizindikiro
- Snack, Snack bar packaging, Fruit Bar, Illustration, Characters
- Teknoloji Yopangira
- The characters on the packaging not only give it uniqueness but also fill customers with positivity and energy. They become an integral part of the brand, which aims to convey joy and dynamism to its consumers. For example, the fig character, brightly purple, is boxing and full of energy, while the apricot character, bright orange, is cheerful and into fitness. The plum character loves yoga, and the date character doesn't mind spending all their time in the pool.
- Vuto la Dizayini
- Before starting the development of the Fruit Bar packaging, research was conducted on the target audience, their needs, and preferences. Close competitors and recent packaging design trends were also reviewed. Choosing suitable packaging materials was crucial; it needed to provide protection for the product from external factors and be made from environmentally friendly materials to support the latest eco-friendly trends and demands. A challenge arose in creating a design that was both attractive and informative while providing enough space for necessary product information.
- Kafukufuku
- To emphasize the charismatic character of the brand and the attractiveness of the packaging, we used bright and expressive colors that reflect the taste of the product while also distinguishing the range. We employed gradient stretches in purple, bright orange, green, blue, and red hues. Additionally, an individual logo was created for each product, giving it a distinctive and direct style to help consumers easily identify each product line
- Chilimbikitso
- Our task was to create a new brand and packaging that would convey authentic taste and modern individuality. Moreover, this new brand should communicate closely and boldly with young people. A bright voluminous logo and illustrations were developed in the form of characters, each of which is associated with a certain fruit. These characters express individuality, positivity, and pure energy, making them attractive and memorable for consumers
- Nthawi ya Polojekiti
- Poland. The project began in January 2023 and ended in June 2023
- Mdondomeko ya Ntchito
- The developed packaging design for Fruit Bar interacts with the consumer through several key aspects: Attractiveness: Bright colors, interesting graphic elements, and an appealing packaging design can catch the consumer's attention on the store shelf or in advertisements. Informativeness: The design includes information about the product, such as its ingredients, nutritional value, health benefits, etc., helping the consumer make a purchasing decision. Emotional impact: Characters, colors, and the overall atmosphere of the packaging can evoke specific emotions in the consumer, such as joy, energy, or confidence in choosing the product. Brand recognition: Well-designed packaging can help reinforce brand recognition and create loyalty among consumers.
Zolipidwa
Fufuzani Kupitilira Designers.org
Onani zinthu, ntchito ndi mwayi kuchokera kwa ogulitsa athu aulaliki.
Zina Zofufuza
Mapangidwe Ofanana
Fufuzani mapangidwe ena opambana mphotho ochokera mu gulu lomweli, osankhidwa malinga ndi ukadaulo.
