Dizayini ya Kweichow Moutai Sanhua Flying Apsaras Kupakidwa kwa Baijiu ndi Ying Song Brand Design Shenzhen Co., Ltd ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2024 Mphoto ya Siliva ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mapaketi.
SilivaMapaketi· 2024
Kweichow Moutai Sanhua Flying Apsaras Kupakidwa kwa Baijiu
ndi Ying Song Brand Design Shenzhen Co., Ltd
Kasitomala: Kweichow Moutai Co.,Ltd.
Wopambana pa Mphoto ya Siliva ya A' Design Award mu Gawo la Mapaketi
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #160697Kapangidwe
Za Kweichow Moutai Sanhua Flying Apsaras Kupakidwa kwa Baijiu
Kweichow Moutai Sanhua Flying Apsaras ndi kapangidwe ka kupakidwa ka mowa wamphamvu wa ku China wotchedwa baijiu. Kapangidweka kamagwiritsa ntchito chizindikiro cha Flying Apsaras chochokera ku zojambula za pakhoma za ku Dunhuang, chinthu chomwe chimapezekanso mu chizindikiro cha mtundu wa malondawu. Chithunzicho chinajambulidwa ndi manja motsatira kalembedwe ka zojambula zakale za pakhoma za ku China ndipo chinaikidwa pa maziko a mtundu wachikasu chowala, mtundu womwe umadziwika ndi zojambula za pakhoma za ku Dunhuang. Bokosili limatsegulidwa kuchokera mbali yakumanja, ndipo zokongoletsa za maonekedwe a mitambo za magawo awiri zazungulira botolo lomwe lili mkati. Botololi limatsegulidwa kuchokera pa chivundikiro chachitsulo chapamwamba. Bokosili linapangidwa ndi pepala, ndipo botololi linapangidwa ndi dothi lowumba ndi chitsulo.
Chidziwitso
Za Mphoto ya Siliva ya A' Design Award
Kweichow Moutai Sanhua Flying Apsaras Kupakidwa kwa Baijiu ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Kweichow Moutai Sanhua Flying Apsaras Kupakidwa kwa Baijiu akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Kweichow Moutai Sanhua Flying Apsaras Kupakidwa kwa Baijiu ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- This is a Baijiu package from China. The brand customer is a famous Baijiu brand in China, whose registered trademark includes the ‘Flying Apsaras’ element in the Dunhuang murals. Therefore, this packaging also adopts ‘Flying Apsaras’ as the design subject to emphasize the representative characteristics of the brand. And bright yellow was chosen as the color, which is also the most representative color in Dunhuang murals. With a yellow background, the beautiful ‘Flying Apsaras’ is lifelike, make consumers to distinguish the brand's unique characteristics at a glance.
- Miyezo ndi Kuphimba
- A box and a bottle / 140mm x 105mm x 280mm / Paper, ceramics, metals
- Zizindikiro
- Chinese Baijiu packaging, packaging design
- Teknoloji Yopangira
- We have referred to a large number of Dunhuang murals as the basis for design elements, striving to perfectly showcase the beauty of the ‘Flying Apsaras’ in Dunhuang murals in packaging design. We have done a lot of verification in terms of shape, color, and element details. Finally, we have presented the beauty of Dunhuang murals in this product packaging.
- Vuto la Dizayini
- How to perfectly present the ’Flying Apsaras‘ element in Dunhuang murals on packaging, and how to visually present the ’Flying Apsaras‘ flying out of Dunhuang murals.It's the hardest to express.
- Kafukufuku
- Type of Research: Baijiu packaging; Research Objectives : promote project sales; Methodology: design a new project; data collection: start from customers' purchase preferences; Tools Used: design software; effect: the project is successfully launched, and sales are very good.
- Chilimbikitso
- The design takes inspiration from the ‘Flying Apsaras’ motif found in Dunhuang murals as its primary visual concept. Hand-painted in the style of ancient Chinese mural art, the design portrays the Beautiful and Nimble of Tang dynasty’s ‘Flying Apsaras’.
Inside the box, there are double-layered cloud-shaped decorations surrounding the bottle, and when the inner box is opened, it gives the impression of a ‘Flying Apsara’ flying out from the Dunhuang murals. - Nthawi ya Polojekiti
- The project started in Shenzhen in October 2022, was completed in December 2023, and was launched for sale in China around December 31, 2023.
- Mdondomeko ya Ntchito
- The box is opened from the right side, and the bottle is opened from the top metal cap
- Mamembala a Gulu
- Creative Director:Shuo Yu, Yingsong Chen
Design: Li Zhang, Yunzhong Bai, longKun Zou,
Wenbing Cheng, Junjuan Wu, Pan Wang
Illustrator: Huandi Li
3D: Wei Hu - Mwini Zithunzi
- Image #1:Yingsong Chen ,
Image #2:Yingsong Chen ,
Image #3:Yingsong Chen ,
Image #4:Yingsong Chen,
Image #5:Yingsong Chen
Zolipidwa
Fufuzani Kupitilira Designers.org
Onani zinthu, ntchito ndi mwayi kuchokera kwa ogulitsa athu aulaliki.
Zina Zofufuza
Mapangidwe Ofanana
Fufuzani mapangidwe ena opambana mphotho ochokera mu gulu lomweli, osankhidwa malinga ndi ukadaulo.
