Jian Shan Jian Shui Kupaka Mowa ndi Jing Chen

Dizayini ya Jian Shan Jian Shui Kupaka Mowa ndi Jing Chen ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2024 Mphoto ya Golide ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mapaketi.

GolideMapaketi· 2024

Jian Shan Jian Shui Kupaka Mowa

ndi Jing Chen

Kasitomala: Jing Chen

Wopambana pa Mphoto ya Golide ya A' Design Award mu Gawo la Mapaketi

153,304

Wopambana Wotsimikizidwa

Tsimikizani Mkhalidwe wa Mphotho ya #160933

Onani ku A' Design Award Nkhani Yofalitsidwa Chizindikiro cha Mphotho

Mitundu

Kapangidwe

Za Jian Shan Jian Shui Kupaka Mowa

Kupanga mabokosi osungira katundu masiku ano sikungothandiza kuteteza katundu okha, koma kumawonetsa kwambiri malingaliro oteteza chilengedwe, ndi kuwonjezera mtengo wa zinthu. Msonkhano waposachedwa wa akatswiri wa zopanga unanena kuti pokumana ndi mavuto a chilengedwe, mabokosi oteteza chilengedwe akukhala chizolowezi chatsopano, zinthu zomwe zimaswa, ndi kupanga kuti zigwiritsidwenso ntchito zikukondedwa. Kuphatikiza apo, zatsopano ndizomwe zikusintha m'makampani, ndipo malingaliro monga kusinthasintha malinga ndi zofuna za munthu akukhudza malire a mabokosi osungira katundu.

Chidziwitso

Za Mphoto ya Golide ya A' Design Award

Jian Shan Jian Shui Kupaka Mowa ndi mmodzi mwa opambana a Mphoto ya Golide ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe a pamwamba, odabwitsa ndi odziwika. Opambana a Golide ndi zolengedwa zatsopano kwambiri, zoona patali ndi zonyezimira zomwe zimaonetsa luntha, nzeru ndi luso la opanga awo. Jian Shan Jian Shui Kupaka Mowa akuyembekezeka kukhala chopangidwa chotamandidwa kwambiri, chokhazikitsa zochitika ndi chachikulu chomwe chimabweretsa phindu losawonekapo kale. Mapangidwe opambana Mphoto ya Golide ya A' Design Award awa ndi ntchito yodabwitsa, yolemekezeka yomwe imapindulitsa kwambiri ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Jian Shan Jian Shui Kupaka Mowa amabweretsa zilakolako zamphamvu, kudzutsa chidwi, kulimbikitsa luso lolenga ndi kutikopa.

Kumbuyo kwa Kapangidwe

Katundu wa Atolankhani

Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.

Makhalidwe Apadera: This is a sauce-flavor liquor packaging
Different from other liquor packaging is:
one. the wine bottle shape anthropomorphic, wine box shape skeuomorphic, wine bottle and wine box, the combination of people and things, better in line with the meaning of the project theme
two. the opening structure and opening method are different, and the material is different.
Three. reduce the process and printing, reduce production costs, rational packaging, pay attention to sustainable applications
Miyezo ndi Kuphimba: Additional note: The body of the wine box does not do printing, the seal material is white touch paper, the text and pattern cold hot red gold and black gold
Zizindikiro: Jian Shan, Jian Shui、Mountain and Water、You wei dao
Teknoloji Yopangira: The bottle body is made of glass material, sprayed with ceramic ink, the text and local pattern in the middle are plated silver, the bottle lid is made of walnut wood combined with wood cork, and the bottle cap is affixed with self-adhesive stickers. The wine box shall be mounted with density fiberboard mounted with dark blue special paper, and the seal of the base shall be scalded with red gold. The lining shall be lined with a light blue velvet sponge and sealed with a self-adhesive sticker. The red part of the sticker shall be cold-pressed.
Vuto la Dizayini: The most difficult part of this design is to deal with the relationship between the product and the brand, the relationship between the brand and the wine, the relationship between the product name and the wine, the relationship between the Chinese culture and the wine, and the relationship between the wine and people. Physical production will choose glass materials, compared to ceramic materials, glass materials can be a good expression of detail, while reducing production costs
Kafukufuku: Research type: Explore the relationship between traditional liquor culture and traditional Chinese culture. The brand has no way, which is in line with the peaceful and moderate way of traditional Chinese culture and the way of harmony between nature and man. Seeing the mountains and the water corresponds to the exchanges between people, the exchanges between countries, and harmony without difference, and the United States and the United States
Research target: Intellectuals and successful people who love traditional Chinese culture, mainly male consumers.
Chilimbikitso: "Mountain and Water" Baijiu takes the different drinking states of consumers as its creative inspiration. By combining the artistic conception of "mountain is mountain", "mountain is not mountain", and "mountain is still mountain", consumers can gain a deeper understanding of the gains and losses in life through the drinking experiences of "tasting", "tipsy", and "drunk".
Nthawi ya Polojekiti: The project started in Changsha in June 2022, was completed in Changsha in February 2023, and won the Gold Award in the American Muse Packaging category Design in April 2023
Mdondomeko ya Ntchito: Tear the seal, open the package, the bottle stands in the middle of the outer box, like a wise man, sitting in the middle of a leaf boat, the picture is full of Zen, has a good display effect.