Cats in a Box Mapangidwe a Kulumikizana ndi Daniel da Hora

Dizayini ya Cats in a Box Mapangidwe a Kulumikizana ndi Daniel da Hora ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2024 Mphoto ya Chitsulo ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Zolengeza, Kutsatsa Malonda ndi Kulumikizana.

ChitsuloZolengeza· 2024

Cats in a Box Mapangidwe a Kulumikizana

ndi Daniel da Hora

Kasitomala: Adote Um Gatinho

Wopambana pa Mphoto ya Chitsulo ya A' Design Award mu Gawo la Zolengeza

46,961

Wopambana Wotsimikizidwa

Tsimikizani Mkhalidwe wa Mphotho ya #161093

Pitani ku Tsamba Onani ku A' Design Award Nkhani Yofalitsidwa Chizindikiro cha Mphotho

Mitundu

Kapangidwe

Za Cats in a Box Mapangidwe a Kulumikizana

Kampeni ya gulu la mapangidwe inaphatikiza mwalunjika zojambula zamphamvu ndi chikhalidwe chosangalatsa, cholinga chotsutsa nthano za covid-19 ndi kulimbikitsa kulandira amphaka. Motengera kafukufuku, idavumbulutsa malingaliro olakwika, zomwe zidapangitsa mauthenga amphamvu ndi kupanga mizere ya zinthu. Kudzera mu njira yogulitsa yamoyo komanso msika wachifundo wopambana, kampeniyi sichinathe kusonkhanitsa ndalama kokha koma komanso idatsutsa zikhulupiriro za anthu, kulimbikitsa gulu la anthu lodziwa zambiri komanso lachifundo.

Chidziwitso

Za Mphoto ya Chitsulo ya A' Design Award

Cats in a Box Mapangidwe a Kulumikizana ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. Cats in a Box Mapangidwe a Kulumikizana akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. Cats in a Box Mapangidwe a Kulumikizana amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.

Kumbuyo kwa Kapangidwe

Katundu wa Atolankhani

Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.

Makhalidwe Apadera: It was created a marketing and communication campaign, using a racional about how a cat would feel even better than just playing around with a cardboard box: with your contribution to the ngo that takes care about street kittens, and put the illustrations all over... Posters, print, social media, etc.
But, then, it was made something huge… It was created a line of products to be sold at a charity bazar. Mugs, decorative plates, ecobags, tees and much more. And yes, it was an enormous success.
Miyezo ndi Kuphimba: Posters: 48 x 64 cm / Opaline paper 180g / CMYK printing;
Printing Ads: 20 x 28 cm magazine / Matte couche paper 90g / CMYK printing;
IG Posts: 1080 x 1080 pixels RGB;
IG Stories: 1080 x 1920 pixels RGB.
Collateral materials: various.
Zizindikiro: Cat, Pets, Adoption, Illustration, Color
Teknoloji Yopangira: It was used digital illustrations, made on Procreate software, running over an iPad Pro 12, as the starting point for the whole materials. Posters and printing materials were the normally used on regular advertising and marketing campaigns, and also the social medial assets we focused on Instagram, due to it’s huge impact.
Vuto la Dizayini: How to touch people about the serious and sensitive subject of abandoned kittens at the country.
Kafukufuku: The design research conducted for the campaign began with exploratory research, aiming to understand the abandoned animal situation in Brazil post-pandemic. Objectives included identifying misconceptions about cats and covid-19 and assessing potential for awareness-raising. Methodology involved qualitative interviews, surveys, and desk research. Data was collected using questionnaires, interviews, and online searches. Participants included ngo staff, volunteers, and target audience members. Insights revealed widespread misinformation and a desire for action. The campaign's products raised funds and awareness, impacting society by addressing misconceptions and supporting animal welfare.
Chilimbikitso: During pandemic and right after that, the number of abandoned animals on streets in Brazil increased dramatically. But, specially cats, that suffered with fake news about transmitting covid-19 to humans. Because Adote Um Gatinho is an ngo that works with abandoned cats and their way to a new home, we saw an opportunity to increase awareness and also address an important message.
Nthawi ya Polojekiti: The project started in Oct 2021 in São Paulo Brazil and the product sales are still running.
Mamembala a Gulu: Daniel da Hora
Mwini Zithunzi: Image #1 to #5: Creator Daniel da Hora, Display Images, 2024.