Eternal Moon Ntchito Yaikulu: Kachikwama Kanyumba ka Keke ya Mwezi ndi Sha Feng and Jiayi Lu

Dizayini ya Eternal Moon Ntchito Yaikulu: Kachikwama Kanyumba ka Keke ya Mwezi ndi Sha Feng and Jiayi Lu ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2025 Mphoto ya Bronze ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mapaketi.

BronzeMapaketi· 2025

Eternal Moon Ntchito Yaikulu: Kachikwama Kanyumba ka Keke ya Mwezi

ndi Sha Feng and Jiayi Lu

Kasitomala: Eternal Moon

Wopambana pa Mphoto ya Bronze ya A' Design Award mu Gawo la Mapaketi

16,684

Wopambana Wotsimikizidwa

Tsimikizani Mkhalidwe wa Mphotho ya #171257

Onani ku A' Design Award Nkhani Yofalitsidwa Chizindikiro cha Mphotho

Mitundu

Kapangidwe

Za Eternal Moon Ntchito Yaikulu: Kachikwama Kanyumba ka Keke ya Mwezi

Mawu a M'buku: Eternal Moon ndi bokosi laulendo lopangidwa kunyumba keke ya mwezi (mooncake). Kachikwamako amasonyeza mutu wa Mid-Autumn kuchokera pamalingaliro aakulu, akusiya nthano zachikhalidwe ndikuyang'ana pa kukhalitsa kwa mwezi komanso tsogolo lofanana la anthu. Zojambulazo zikuwonetsa mwezi m'malo asanu ndi atatu: moto, maluwa, miyala, mitambo, nyanja, mphepo, mapiri ndi nkhalango. Kusindikiza kwa mtundu wapadera (spot color) ndi kuwotcha kwa golide (hot stamping) zinagwiritsidwa ntchito. Bokosi lakunja lili ndi kukula kwa mamilimita 335 ndi 75 ndi 195, ndipo limakhala ndi timabokosi tating'ono ta keke ya mwezi ta mamilimita 70 ndi 70 ndi 35.

Chidziwitso

Za Mphoto ya Bronze ya A' Design Award

Eternal Moon Ntchito Yaikulu: Kachikwama Kanyumba ka Keke ya Mwezi ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Eternal Moon Ntchito Yaikulu: Kachikwama Kanyumba ka Keke ya Mwezi akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Eternal Moon Ntchito Yaikulu: Kachikwama Kanyumba ka Keke ya Mwezi amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.

Kumbuyo kwa Kapangidwe

Katundu wa Atolankhani

Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.

Makhalidwe Apadera: "Eternal Moon" 2023 Mid-Autumn Art Gift Box. We chose to talk about an ancient proposition from another perspective, no longer using Chang'e flying to the moon as the background, nor the moon rabbit pounding medicine, but standing in the context of the post-epidemic era, from a more grand and broad standpoint, we discussed the community of human destiny and the eternity of the moon.
Miyezo ndi Kuphimba: Gift Box Length 335mm x Width 75mm x Height 195mm，Mooncake Box Length 70mm x Width 70mm x Height 35mm.
Zizindikiro: Branding, Packaging, Eternal Moon
Teknoloji Yopangira: The printing technologies we use are spot color printing and hot stamping process.
Vuto la Dizayini: The challenge of packaging design lies in how to cleverly integrate the moon with natural elements such as wind, fire, and clouds, and construct a harmonious and symbiotic natural community through design. This creative process is extremely complex and challenging, and tests the designer's deep understanding of natural aesthetics and innovative expression capabilities.
Chilimbikitso: The inspiration for the packaging comes from the energy balance between the moon and 8 different fields on the earth, which are divided into the moon in fire, the moon in flowers, the moon in stones, the moon in clouds, the moon in the sea, the moon in the wind, the moon in the mountains, and the moon in the forest. Share a box of food with worthy people, treasure a theme painting together, or convey a bit of friendship to others, and put an end to the barriers of the past three years.
Nthawi ya Polojekiti: The project started in June 2023 in Suzhou, China and finished in August 2024 in Suzhou, China.
Mdondomeko ya Ntchito: With unique design perspective and exquisite craftsmanship as its core, the packaging is committed to using cutting-edge design concepts, subverting traditions, and carefully reshaping a mooncake brand that fits the aesthetics and needs of consumers in the new era.
Petensi: Copyrights belong to Suzhou SoFeng Design Co.,Ltd., 2023.
Mamembala a Gulu: Creative Director：Sha Feng, Art Director: Jiayi Lu, Photographer：Jiayi Lu
Mwini Zithunzi: Image #1, Image #2, Image #3, Image #4, Image #5: Photographer Jiayi Lu, 2024.