Dizayini ya Fountain Of Fortune Ntchito Yaikulu: Kufungatira kwa Chaka Chatsopano ndi Tingwei Chang - Bank Sinopac ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2026 Mphoto ya Chitsulo ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mapaketi.
ChitsuloMapaketi· 2026
Fountain Of Fortune Ntchito Yaikulu: Kufungatira kwa Chaka Chatsopano
ndi Tingwei Chang - Bank Sinopac
Kasitomala: Bank SinoPac
Wopambana pa Mphoto ya Chitsulo ya A' Design Award mu Gawo la Mapaketi
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #174319Kapangidwe
Za Fountain Of Fortune Ntchito Yaikulu: Kufungatira kwa Chaka Chatsopano
Mawu a M'buku: Sete iyi ya mphatso ili ndi chofungatira chokongoletsedwa ndi zithunzi chomwe chili ndi zitini ziwiri za Madzi a Chuma komanso envelopu yofiira ya pafoni yolumikizirana. Kapangidwe kake kamaonetsanso mwambo wopereka mphatso kudzera mu nkhani za zithunzi, zizindikiro zamphamvu, komanso kulumikizana kwa zamagetsi. Pophatikiza zithunzi zakale za Chaka Chatsopano ndi mbali zamakono zolumikizirana, ntchitoyi ikuwonetsa magawo onse akuthupi ndi a zamagetsi mkati mwa chikondwerero chogwirizana. Kuphatikiza kwa zizindikiro zamwambo ndi kulumikizana kwa zamagetsi kumaonetsa njira yolumikiza machitidwe azikhalidwe okhazikika ndi njira zamakono zolankhulirana.
Chidziwitso
Za Mphoto ya Chitsulo ya A' Design Award
Fountain Of Fortune Ntchito Yaikulu: Kufungatira kwa Chaka Chatsopano ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. Fountain Of Fortune Ntchito Yaikulu: Kufungatira kwa Chaka Chatsopano akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. Fountain Of Fortune Ntchito Yaikulu: Kufungatira kwa Chaka Chatsopano amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- This gift set features a picture-book-inspired package, twin cans of Prosperity Water, and an interactive mobile red envelope. It reimagines traditional gifting as a multisensory experience, blending storytelling, symbolic design, and digital engagement for modern audiences.
- Miyezo ndi Kuphimba
- Box Size: 210mm x 150mm x 80mm
Material: 1200gsm cardboard with specialty red paper and foil details
Print: CMYK + gold foil + spot UV
Inner: 2 x 330ml aluminum cans (custom wrap)
Add-ons: QR code activation, integrated storytelling lid print - Zizindikiro
- Lunar New Year, Gift Box, Prosperity Water, Red Envelope, Digital Ritual, DAWHO, Snake Year, Cultural Packaging, Fortune, Gold Snake
- Teknoloji Yopangira
- The packaging utilizes rigid cardboard wrapped in soft-touch red matte paper with precision foil stamping and spot UV finishing. The interior is lined with gold foil for enhanced visual impact. The twin beverage cans are made of aluminum and feature full-body printing for maximum brand visibility.
- Vuto la Dizayini
- A primary challenge was achieving harmony between physical tactility and digital engagement. The team needed to align symbolic elements, such as snakes, gold, water, and the color red, with DAWHO's minimalist visual identity. The packaging had to serve both as a culturally resonant ceremonial object and as a seamless gateway to the mobile interaction experience.
- Kafukufuku
- This project explores how modern banking can merge with traditional gifting customs. Based on research into Taiwanese Lunar New Year practices and the symbolism of red envelopes, the design creates a hybrid experience that connects analog rituals with digital interaction, maintaining emotional value while embracing technology.
- Chilimbikitso
- Inspired by Chinese folklore about golden snakes bringing wealth and the custom of drinking fortune water for prosperity, this design reinterprets traditional beliefs through a contemporary perspective. The illustration of the Fountain of Fortune and the integration of a digital red envelope experience present ancient cultural elements in an accessible, playful, and meaningful format for modern audiences.
- Nthawi ya Polojekiti
- Design Period: July 2024-October 2024
Production and Launch: November 2024
Location: Taipei, Taiwan - Mdondomeko ya Ntchito
- Upon opening the box, users find two cans of "Prosperity Water," representing good fortune. The experience continues digitally through DAWHO’s mobile app, where users send New Year blessings via a red envelope event. Although the product lacks embedded technology, it is central to the brand’s holiday campaign.
- Petensi
- The design, illustrations, and concept are original creations owned by Bank SinoPac. All rights reserved.
- Mamembala a Gulu
- Creative Director: DAWHO Marketing Team
TeamCopywriting and Ritual Concept: Bank SinoPac - Mwini Zithunzi
- All images by Bank SinoPac.
Zolipidwa
Fufuzani Kupitilira Designers.org
Onani zinthu, ntchito ndi mwayi kuchokera kwa ogulitsa athu aulaliki.
Zina Zofufuza
Mapangidwe Ofanana
Fufuzani mapangidwe ena opambana mphotho ochokera mu gulu lomweli, osankhidwa malinga ndi ukadaulo.
