Pinar Nature Blend Kupakidwa kwa Zakumwa ndi Burkan Ciftciguzeli and Ibrahim Gulbas

Dizayini ya Pinar Nature Blend Kupakidwa kwa Zakumwa ndi Burkan Ciftciguzeli and Ibrahim Gulbas ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2026 Mphoto ya Bronze ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mapaketi.

BronzeMapaketi· 2026

Pinar Nature Blend Kupakidwa kwa Zakumwa

ndi Burkan Ciftciguzeli and Ibrahim Gulbas

Kasitomala: B12 Creative Branding

Wopambana pa Mphoto ya Bronze ya A' Design Award mu Gawo la Mapaketi

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Wopambana Wotsimikizidwa

Tsimikizani Mkhalidwe wa Mphotho ya #178481

Pitani ku Tsamba Onani ku A' Design Award Nkhani Yofalitsidwa Chizindikiro cha Mphotho

Mitundu

Kapangidwe

Za Pinar Nature Blend Kupakidwa kwa Zakumwa

Pinar Nature Blend ndi kapangidwe ka kupakidwa ka gulu la zakumwa zopangidwa kuchokera ku zomera. Kapangidweko kamagwiritsa ntchito mawonekedwe osavuta, amakono ndi ophatikizana pa gulu la zakumwa za zitsamba. Mitundu yachilengedwe imaphatikizidwa ndi zithunzi zojambulidwa ndi zithunzi zenizeni za zomwe zili mkatimo. Ndondomeko yomveka bwino imathandiza ogula kuzindikira mtundu uliwonse mwachangu. Kusintha kwa mitundu kwadzidzidzi kumagwiritsidwa ntchito m'malo mwa kusinthana pang'onopang'ono, kotero kusindikiza pa makatoni kumakhalabe koyera ndi kosasintha. Zotsatira zake zimachepetsa kusokonezeka kwa maso ndikusiyanitsa gulu la zinthuzi ndi zinthu zina zopikisana nazo pa alumali ogulitsira.

Chidziwitso

Za Mphoto ya Bronze ya A' Design Award

Pinar Nature Blend Kupakidwa kwa Zakumwa ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Pinar Nature Blend Kupakidwa kwa Zakumwa akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Pinar Nature Blend Kupakidwa kwa Zakumwa amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.

Kumbuyo kwa Kapangidwe

Katundu wa Atolankhani

Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.

Makhalidwe Apadera: They created a simple, modern, and holistic design architecture for the herbal beverage category. Natural tones, illustrative touches, a clean hierarchy, and content-focused visuals allowed the product family to display a calm yet powerful shelf presence. This presence also clearly distinguished it from competitors. The design reflects a balanced aesthetic approach that offers a clear value proposition to the consumer.
Miyezo ndi Kuphimba: Widht 90 mm x Depth 58,5 mm x Height 195,5 mm
Zizindikiro: tetrapak, plant, beverages, Pınar, Turkiye, Türkiye, packaging, branding,
Teknoloji Yopangira: Since Tetrapak is a packaging type, they used sharp transitions in the design to avoid problematic screens that may occur during printing. This approach ensured a clean and consistent print.
Vuto la Dizayini: The main challenge was reducing visual complexity while maintaining strong brand recognition on Tetrapak surfaces, which was overcome by establishing a clear visual hierarchy and using controlled transitions to ensure print consistency.
Kafukufuku: Market analysis, shelf observation, and consumer behavior studies were conducted to identify visual clutter issues in the plant-based beverage category, leading to a simplified design system that improves readability and product differentiation.
Chilimbikitso: Nature Blend emerged from a desire to highlight the inherent simplicity of herbal beverages. The illustrative cup drawing symbolizes the warmth of the human touch, while the actual image referencing the content represents the reality of nature. The convergence of these two worlds provides a sense of clarity and confidence to consumers searching for truth on cluttered shelves.
Nthawi ya Polojekiti: The design process of our project, which we launched in Istanbul, was completed in March 2024. It hit the shelves with consumers in 2025.
Mdondomeko ya Ntchito: Nature Blend sits quietly on a shelf, but at first glance, it tells its story. Its visual world invites you in, its colors guiding you. Within its simple layout, it creates a natural and heartfelt connection.
Mamembala a Gulu: Burkan Ciftciguzeli and Ibrahim Gulbas