Heritage Wrap Beverage Packaging Primary Function: Kapangidwe ka Zotengera Zakumwa ndi Kazuo Fukushima and Aya Tanaka

Dizayini ya Heritage Wrap Beverage Packaging Primary Function: Kapangidwe ka Zotengera Zakumwa ndi Kazuo Fukushima and Aya Tanaka ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2026 Mphoto ya Siliva ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mapaketi.

SilivaMapaketi· 2026

Heritage Wrap Beverage Packaging Primary Function: Kapangidwe ka Zotengera Zakumwa

ndi Kazuo Fukushima and Aya Tanaka

Kasitomala: Meiji China Investment Co.,Ltd.

Wopambana pa Mphoto ya Siliva ya A' Design Award mu Gawo la Mapaketi

19,731

Wopambana Wotsimikizidwa

Tsimikizani Mkhalidwe wa Mphotho ya #179695

Pitani ku Tsamba Onani ku A' Design Award Nkhani Yofalitsidwa Chizindikiro cha Mphotho

Mitundu

Kapangidwe

Za Heritage Wrap Beverage Packaging Primary Function: Kapangidwe ka Zotengera Zakumwa

Book Text: Kapangidwe ka zotengera zakumwa aka kamamasulira mwatsopano latte ya tiyi wakuda mwachikhalidwe kudzera m'kalankhulidwe ka zithunzi za masiku ano. Zojambula zachikhalidwe zokongoletsera zasandulika kukhala mtundu wopitilira womwe umakulitsa kuonekera kuchokera mbali zonse pamene ukupanga kayendetsedwe kabwino ka maonekedwe. Chizindikiro chapakati chokonzedwa bwino chimapanga kumveka bwino ndi dongosolo, kuyimitsa pakati pa kukongola kochuluka ndi kuwerengeka. Kapangidwe kameneka kamapereka maonekedwe abwino komanso ofikirika, kuwonetsetsa kuzindikirika kwamphamvu pa shelefu ndi kufanana kwa maonekedwe m'malo osiyanasiyana ogulitsira.

Chidziwitso

Za Mphoto ya Siliva ya A' Design Award

Heritage Wrap Beverage Packaging Primary Function: Kapangidwe ka Zotengera Zakumwa ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Heritage Wrap Beverage Packaging Primary Function: Kapangidwe ka Zotengera Zakumwa akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Heritage Wrap Beverage Packaging Primary Function: Kapangidwe ka Zotengera Zakumwa ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.

Kumbuyo kwa Kapangidwe

Katundu wa Atolankhani

Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.

Makhalidwe Apadera: Heritage Wrap is a beverage packaging design that reinterprets a classic black tea latte through a contemporary graphic system. Traditional decorative motifs are transformed into a continuous wrap pattern that enhances shelf impact while preserving clarity and hierarchy. A structured central label anchors the composition, balancing rich visual expression with functional legibility across multiple retail orientations.
Miyezo ndi Kuphimba: Carton package: approx. 65 mm (W) x 65 mm (D) x 160 mm (H).
Capacity: 300 mL.
Materials include laminated paperboard carton, plastic screw cap, food-grade internal coating. All specifications follow metric ISO standards.
Zizindikiro: Packaging design, Beverage packaging, Tea drink, Cultural pattern, Graphic identity, Retail design, Chinese market, Contemporary heritage
Teknoloji Yopangira: The packaging is produced using high resolution offset printing on laminated paperboard cartons. Multi color pattern layers were carefully calibrated to ensure color consistency and alignment across folded surfaces. Matte coating is applied to improve tactile quality and reduce glare, while standard recyclable carton materials support large-scale production.
Vuto la Dizayini: The primary challenge was balancing decorative richness with clarity in a compact beverage format. Traditional motifs risked visual overload when applied to small surfaces and folded cartons. Through repeated iteration, scale adjustment, and layout control, the design achieves visual energy without compromising legibility, production feasibility, or retail performance.
Kafukufuku: Type of Research: Applied design research.
Objectives: Modernize a traditional beverage visual identity.
Methodology: Visual analysis, pattern studies, packaging tests.
Tools: Market benchmarking, prototyping, print trials.
Participants: Designers and brand stakeholders.
Results: Strong shelf recognition and visual differentiation.
Impact: Reinforced brand presence through culturally adaptive design.
Chilimbikitso: The design was inspired by the challenge of presenting a familiar tea based beverage in a way that feels both contemporary and culturally grounded. Research into traditional textile and ornamental patterns informed a modern reinterpretation that avoids nostalgia. The goal was to translate heritage into rhythm, color, and structure that resonate with today’s urban consumers.
Nthawi ya Polojekiti: The project started in December 2024 in Shanghai and was completed in February 2025. It was developed for Meiji China and launched commercially in the Chinese market in 2025 through nationwide retail distribution channels.
Mdondomeko ya Ntchito: Consumers interact with the packaging primarily through visual recognition. The all around pattern creates immediate shelf visibility from any angle, while the framed label provides clear product information at first glance. The screw-cap carton supports easy opening, resealing, and comfortable single hand use in everyday consumption scenarios.
Mamembala a Gulu: Creative Director: Kazuo Fukushima, Graphic Designer: Aya Tanaka and Account Director: Xu Xuehua
Mwini Zithunzi: SHANGHAI NO PROBLEM BRAND DESIGN CO.LTD