Sprouties Primary Function: Chizindikiro cha Mtundu ndi Studio Matte

Dizayini ya Sprouties Primary Function: Chizindikiro cha Mtundu ndi Studio Matte ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2026 Mphoto ya Bronze ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Zolengeza, Kutsatsa Malonda ndi Kulumikizana.

BronzeZolengeza· 2026

Sprouties Primary Function: Chizindikiro cha Mtundu

ndi Studio Matte

Kasitomala: Studio Matte

Wopambana pa Mphoto ya Bronze ya A' Design Award mu Gawo la Zolengeza

7,835

Wopambana Wotsimikizidwa

Tsimikizani Mkhalidwe wa Mphotho ya #181183

Pitani ku Tsamba Onani ku A' Design Award Nkhani Yofalitsidwa Chizindikiro cha Mphotho

Mitundu

Kapangidwe

Za Sprouties Primary Function: Chizindikiro cha Mtundu

Book Text: Sprouties ndi mtundu wa udzu wa amphaka wochokera kumunda, womwe uli ndi njira yotumizira yoyang'ana kwambiri pa unyinji wa zakudya zopatsa thanzi ndi kuonekera poyera kwa unyolo wopereka. Ndi mtundu woyamba kupereka udzu watsopano ndi wokoma wa amphaka mu Uae. Kuchoka pa zizolowezi zakale za makampani a ziweto, chizindikiro chowoneka chimagwiritsa ntchito lingaliro la Chuma cha Chilengedwe, kusakaniza zobiriwira zakuya ndi mtundu wa kirimu woyenerera ndi chizindikiro chapadera. Chithunzi cha mphaka chabisika mu chilembo cha i. Chofunika kwambiri cha ntchitoyi ndi phukusi lake la ntchito ziwiri: chikwama chomangidwa chobowoledwa chomwe chimasanduka chinthu chokongoletsera chosavuta cha nyumba zamakono mukatsegula.

Chidziwitso

Za Mphoto ya Bronze ya A' Design Award

Sprouties Primary Function: Chizindikiro cha Mtundu ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Sprouties Primary Function: Chizindikiro cha Mtundu akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Sprouties Primary Function: Chizindikiro cha Mtundu amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.

Kumbuyo kwa Kapangidwe

Katundu wa Atolankhani

Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.

Makhalidwe Apadera: Sprouties is the UAE's first farm-to-cat hydroponic wellness system, delivering live, nutritious greens directly to consumers. It solves the problem of moldy, stagnant retail pet grass by offering fresh, specialized formulas. The identity features a Natural Luxury aesthetic with a custom logotype and a thoughtful packaging system. This innovative structure uses a perforated sleeve that transforms into a minimalist home decorative element, hiding the soil and tray.
Miyezo ndi Kuphimba: Boxes are 17.2 x 12.3 x 21 cm.
Recyclable cardstock.
Pantone print system
Zizindikiro: pet, cat, wellness, premium, natural, feline, grass
Teknoloji Yopangira: The design followed a Diverge and Converge methodology. During the Diverge phase, we prototyped various structural shapes to accommodate hydroponic growth and feline interaction. In the Converge phase, we utilized Adobe Illustrator for bespoke icon development. Recyclable cardstock was selected for the outer sleeve. The Functional Branding air holes were precision die cut into the brand’s cat head icon, balancing technical ventilation needs with visual identity.
Vuto la Dizayini: The primary challenge was designing a living package that must remain in a consumer's home for over 14 days. Creating a structure that provides root ventilation (air holes) without compromising the premium feel was a technical hurdle. We overcame this by integrating the brand's cat icon into the functional die-cuts. Another challenge was the sensitive branding balance, ensuring the brand was recognizable during unboxing while remaining subtle enough to act as a decorative rather than commercial object, once the top sleeve is removed.
Kafukufuku: Type: Market Gap and User Experience Research. Objectives: To eliminate mold risks in commercial pet grass. Methodology: Supply chain analysis and veterinary collaboration. Tools: Prototyping and shelf-life testing. Participants: Feline caregivers and veterinary specialists in the UAE. Results: Identified that traditional retail storage leads to nutrient depletion. Insights: High-tier consumers prefer "quiet" branding that integrates with home decor. Impact: Created a new direct-to-consumer category that prioritizes freshness as a non-negotiable health benefit.
Chilimbikitso: The project was inspired by the broken supply chain of the pet wellness market in the UAE, where stagnant shelf life compromised product safety. The visual language was inspired by the Natural Luxury concept, moving away from loud, primary-colored pet tropes toward a sophisticated palette that mirrors modern interior design. The core inspiration was the feline ritual: the quiet, instinctive joy a cat finds in nature, translated into a convenient, urban-friendly "unboxing" experience.
Nthawi ya Polojekiti: 6 months, France and UAE
Mdondomeko ya Ntchito: The user journey begins with a farm-to-door delivery of a sealed, living product. To activate the experience, a perforated strip is pulled to remove the top protective sleeve. This reveals the vibrant, pre-grown greens while leaving the lower base intact as a permanent decorative sleeve that conceals the internal tray. This two-part system ensures that the "messy" elements of hydroponic growth remain hidden, allowing the product to function as a clean, minimalist guest in the home for its 14-day lifespan.
Mamembala a Gulu: Creative Direction, Branding and Packaging Design: Cansu Dagbagli Ferreira
Icon Design: Didem Dagbagli
Motion Design: Murat Kaan Ozturk