Dizayini ya Beautiful Life Ntchito Yaikulu: Kulongedza kwa Mothball ndi Pica Packaging Design Lab ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2020 Mphoto ya Bronze ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mapaketi.
BronzeMapaketi· 2020
Beautiful Life Ntchito Yaikulu: Kulongedza kwa Mothball
Kasitomala: Beijing Lvsan Chemistry Co.Ltd.
Wopambana pa Mphoto ya Bronze ya A' Design Award mu Gawo la Mapaketi
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #89378Kapangidwe
Za Beautiful Life Ntchito Yaikulu: Kulongedza kwa Mothball
Zolemba za Bukhu: Beautiful Life ndi kapangidwe ka kulongedza kogulitsira mothball ku China. Kulongedza kwa mothball kumayendetsedwa mwamphamvu ndi malamulo, choncho zinthu zambiri pamsika zimafanana. Beautiful Life imagwiritsa ntchito chizindikiro cha calligraphy, maluwa a peach, ndi chithunzi chojambulidwa mwakale malinga ndi zojambula zakale za ku China. Zenera lotsegulira lili ndi mawonekedwe a mleme, chizindikiro chachikhalidwe cha madalitso. Chitini chimasindikizidwa ndi mitundu isanu ndi itatu, ndipo bokosi la pepala limajambulidwa mwaluso ndi kukutidwa ndi golidi. Chitini chimatsekereza fungo ndipo chingasungidwe ndikugwiritsidwanso ntchito. Chivundikiro chobisika cha mkati chimapangitsa kuti chotengera chikhale chovuta kutsegulidwa ndi ana.
Chidziwitso
Za Mphoto ya Bronze ya A' Design Award
Beautiful Life Ntchito Yaikulu: Kulongedza kwa Mothball ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Beautiful Life Ntchito Yaikulu: Kulongedza kwa Mothball akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Beautiful Life Ntchito Yaikulu: Kulongedza kwa Mothball amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- The design team create a vintage-like brand. The logo takes the core idea of Chinese calligraphy, the peach flowers and the old lady come from ancient Chinese painting, the open window is a bat shape which in Chinese culture a symbol of blessing. These elements present customers a picture of traditional Chinese culture and the good old wish of happiness. The team also design a split bags in addition for preservation purposes, and the one-more package will deliver a safer and cleaner user experience.
- Miyezo ndi Kuphimba
- Tin can: 75mm diameter * 83mm height
Paper box: 76mm width *76mm length *84mm height - Zizindikiro
- Packaging, China, Culture, Daily chemicals, Household, Mothball
- Teknoloji Yopangira
- 8-color tinplate printing
Carving on paper
Gilding over paper - Vuto la Dizayini
- The first challenge is tight regulation by government. The team have to put "Paradichlorobenzene" and low-toxic icon on the center front which is more identifiable than the brand. The team changed the font weight to emphasize the brand. The second challenge is from the client that they think the tin can package is like a candy box and kids may eat the pills mistakenly. The team design a hidden lid beneath the top lid, which is rarely impossible for kids to open but adult can open it easily.
- Kafukufuku
- The quest is to upgrade the existing package. The old version is known for its low price and the competition in its existing market is fierce. After a cross-region survey the team figure out that most consumers are price-insensitive as the product is infrequently used, and it would volatilize easily. In view of this condition, the team decide to change the position of the product from a chemical pesticide into an beneficial ornament - the team assume customers would keep the tin can in their cabinet for a long time, and can be reused. The new package helps client expand the market.
- Chilimbikitso
- Mothballs in China are classified into low-toxic chemical, which means the packaging needs to obey several restrictive terms announced by Agricultural Department. These restrictions lead to a market that almost every brand looks alike, thus the team's first mission is to make it looks different. after analyzing the competitors, the team find that brand recognition is the fatal factor for the mothball market. The team create a calligraphic logo, and the decorating elements are taken from ancient painting.
- Nthawi ya Polojekiti
- The project started in January 2019 in Beijing and finished in April 2019 in Beijing.
- Mdondomeko ya Ntchito
- The Chinese name of Beautiful Life is "香生记", which means a lively color brings forth fragrance. As the odor of mothball may not be accepted by all the people, the team work changed the package from plastic bags into tin cans to seal it. The team also asked its client to change the perfume into more traditional and natural ones.
- Mamembala a Gulu
- Creative Director: Shuwei Qi
Art Director: Yeqiu Liu
Typographer: Qianqian Jiang
3D designer: Rijiang Wang
Photographer: Zhenzhou Liang
Account Executive: Yue Zhu - Mwini Zithunzi
- Shuwei Qi and Rijiang Wang, 2019.
Zolipidwa
Fufuzani Kupitilira Designers.org
Onani zinthu, ntchito ndi mwayi kuchokera kwa ogulitsa athu aulaliki.
Zina Zofufuza
Mapangidwe Ofanana
Fufuzani mapangidwe ena opambana mphotho ochokera mu gulu lomweli, osankhidwa malinga ndi ukadaulo.
