Dizayini ya Jingyang Brick Tea Kupanga Zokutira Tiyi ndi Litete Brand Design ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2020 Mphoto ya Siliva ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mapaketi.
SilivaMapaketi· 2020
Jingyang Brick Tea Kupanga Zokutira Tiyi
Kasitomala: Litete Brand Design
Wopambana pa Mphoto ya Siliva ya A' Design Award mu Gawo la Mapaketi
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #89381Kapangidwe
Za Jingyang Brick Tea Kupanga Zokutira Tiyi
Jingyang Brick Tea ndi kapangidwe ka zokutira za tiyi wopanikizidwa. Chotengerachi chili ndi kutalika kwa mamilimita 100 mpaka 100 mpaka 40 ndipo chinapangidwa ndi pepala la mpunga lopangidwa ndi manja, lomwe limaletsa chinyezi. Kukongoletsa kumagwiritsidwa ntchito ndi manja pogwiritsa ntchito kusindikiza kwa matabwa, luso lachikhalidwe cha ku China. Zithunzizi zikuwonetsa moyo wa amalonda ndi miyambo ya m'deralo ya kumapeto kwa mzera wa Qing, ndipo mitundu itatu yachikhalidwe cha ku China imagwiritsidwa ntchito m'gulu lonse. Pansi pake pamatsekedwa ndi lebulo la pepala. Mfundo ya chingwe cha udzu imatseka chotengerachi ndipo imagwiranso ntchito ngati chogwirira pakunyamula.
Chidziwitso
Za Mphoto ya Siliva ya A' Design Award
Jingyang Brick Tea Kupanga Zokutira Tiyi ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Jingyang Brick Tea Kupanga Zokutira Tiyi akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Jingyang Brick Tea Kupanga Zokutira Tiyi ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- The uniqueness of this package is that we use traditional Chinese engraving technology. The craftsman is hand-carved and has a more traditional feel. The packaging material is made of hand-made rice paper, which is environmentally friendly and moisture-proof.
- Miyezo ndi Kuphimba
- 100 mm x 100 mm x 40 mm
- Zizindikiro
- Engraving,Tea Packaging,Packaging design
- Teknoloji Yopangira
- The final implementation of the packaging will use handmade rice paper and wood-block prints for inscription rubbing, which can promote the inheritance of China’s intangible cultural heritage. In addition, in order to reflect the packaging's original appearance and environment-friendly, its rubbing pigment, bonding glue and bundled straw ropes will all be made with natural materials. This design will also use portable straw rope to replace the original handles in order to save resources. Finally, local women will hand-package and decorate the tea bricks, which can solve their problem of a need for employment and will also stimulate economic growth.
- Vuto la Dizayini
- In the process of packaging design, in order to conform to the traditional Chinese design style, the packaging materials should be selected to consider the moisture-proof and insect-proof properties of the packaging, and finally the rice paper was selected. Decoration did not choose digital printing, but the choice of China's intangible cultural heritage block printing. Although this craft has been protected by the state, it has not been widely spread, and it has experienced many difficulties in the process of searching for intangible cultural heritage inheritors. The entire packaging process is hand-made and the size difference is created by hand, which is one of the difficulties in the packaging process. Not only that, the adhesives made from the leaves are environmentally friendly and harmless.
- Kafukufuku
- Jingyang Brick Tea has a history of more than 600 years. It was also known as ‘Black Gold' on the ancient Silk Road. Due to regional economic underdevelopment and a lack of brand awareness, it faces difficulties with sales and communication. This time, the local tea merchants are jointly engaged in brand packaging of Jingyang Brick Tea to solve the above problems of local tea merchants and tea farmers.
- Chilimbikitso
- The design concept reflects the late Qing Dynasty merchant culture and local customs. The various of life such as merchants riding horses around downtown and countryside, vendors selling the local snacks, folk artists performing Chinese operas, students preparing for exam, mother and kids.Line drawing techniques and tea receipts that circulated during the late Qing Dynasty will be used to seal the bottom of the brick tea. The design uses three Chinese traditional colors on different packaging.
- Nthawi ya Polojekiti
- The project started in May 2018 in TianJin and finished in February 2019 in TianJin, and was officially launched for sale in March 2019.
- Mdondomeko ya Ntchito
- In this product, the sealing method adopts the traditional Chinese ancient rope knot to prevent the goods from being scattered during transportation, and is also convenient for consumers to open and carry.The bottom is sealed by sticking labels, which is more traditional in Chinese style.The materials used are naturally environmentally friendly.
- Petensi
- Copyrights belong to Langcer Lee, 2019.
- Mamembala a Gulu
- Creative Director:Langcer Lee
Designers:Yang Jie
Designers:Guo LinWei
Designers:Riso Guo
Designers:Limo Pan
Illustrator:Zhang Fan
Photographer:Jiang Tao - Mwini Zithunzi
- #1: Photographer Jiang Tao，Jingyang Brick Tea，2018
#2: Photographer Jiang Tao，Jingyang Brick Tea，2018
#3: Photographer Jiang Tao，Jingyang Brick Tea，2018
#4: Photographer Jiang Tao，Jingyang Brick Tea，2018
Zolipidwa
Fufuzani Kupitilira Designers.org
Onani zinthu, ntchito ndi mwayi kuchokera kwa ogulitsa athu aulaliki.
Zina Zofufuza
Mapangidwe Ofanana
Fufuzani mapangidwe ena opambana mphotho ochokera mu gulu lomweli, osankhidwa malinga ndi ukadaulo.
