Dizayini ya Feira do Alvarinho Malonda Otsatsa ndi Fabio Alves ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2020 Mphoto ya Siliva ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Zolengeza, Kutsatsa Malonda ndi Kulumikizana.
SilivaZolengeza· 2020
Feira do Alvarinho Malonda Otsatsa
ndi Fabio Alves
Kasitomala: MarkaBranka
Wopambana pa Mphoto ya Siliva ya A' Design Award mu Gawo la Zolengeza
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #91133Kapangidwe
Za Feira do Alvarinho Malonda Otsatsa
Feira do Alvarinho ndi phwando la vinyo wapachaka lomwe limachitika ku Moncao, ku Portugal. Kuti athe kufotokoza mwambowu, lidapangidwa ufumu wakale komanso wopeka. Ndi dzina lanu komanso chitukuko, The Kingdom of Alvarinho, yotchulidwa chifukwa Moncao amadziwika kuti cradle wa vinyo wa Alvarinho, adadzozedwa m'mbiri yeniyeni, malo, anthu odziwika bwino komanso nthano za Moncao. Vuto lalikulu kwambiri la ntchitoyi lidali lotengera nkhani yeniyeni ya gawo lawo kukhala mawonekedwe.
Chidziwitso
Za Mphoto ya Siliva ya A' Design Award
Feira do Alvarinho Malonda Otsatsa ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Feira do Alvarinho Malonda Otsatsa akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Feira do Alvarinho Malonda Otsatsa ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- With the slogan The Biggest Wine Party in Portugal, the multimedia advertising campaign shows that Feira do Alvarinho is more than just an annual entertainment event with food, wine and music. It is an affirmation of the identity of a territory, rich in resources and with a unique geographical location, that makes itself known by its traditions, customs and places. Here, the production of Alvarinho wine plays an important economic and social role.
- Miyezo ndi Kuphimba
- Poster 42x60 cm. Brochure 35x25 cm, 8 pages. Outdoor advertising with specific dimensions. Full 3D modelled and animated video adapted to the different social standard sizes.
- Zizindikiro
- Feira do Alvarinho, Moncao, Wine Party, Portugal, Multimedia, Advertising, Campaign, Illustration, Design, Character Design, Event, Promotional video, Animation 3D
- Teknoloji Yopangira
- Offset and digital printing. Full 3D modelled and animated video. Merchandising and Mascot with specific production.
- Vuto la Dizayini
- The biggest challenge of this project was the handmade illustration, the character design process of creating The Kingdom of Alvarinho without neglecting or twisting the elements and details of the history, iconic and legendary people, mythological figures, places and rest of civilization. We carried the real story of the territory into character design.
- Kafukufuku
- Without ever losing the focus on promotion and commercialization of Alvarinho wine, we created a new kingdom, The Kingdom of Alvarinho, and told its story in a storytelling way. We used different advertising tools on the multimedia campaign, such as illustrations for the main poster, brochure, magazine/journal ads and outdoor advertising, 3D animated promotional video, merchandising, new website, radio jingle and even the official mascot. All of them developed to reinforce the Alvarinho condition as a strategic instrument in the economic competitiveness of the region.
- Chilimbikitso
- Feira do Alvarinho is an annual wine party that takes place in Moncao, in Portugal, more precisely in the middle of a leafy park nearby river Minho, close to the Galician border. To communicate the event, we created an ancient and fictional kingdom, unmentioned in the history books. We named it The Kingdom of Alvarinho because Moncao is known as the cradle of Alvarinho wine. With own name and civilization, it was inspired in the real history, places, iconic people and legends of Moncao.
- Nthawi ya Polojekiti
- From February to July 2019, in Moncao, Portugal.
- Mdondomeko ya Ntchito
- Poster, Brochure, Magazine and Journal ads, Outdoor Advertising, 3D animated promotional video, Website, Mascot, Radio jingle and Merchandising.
- Mamembala a Gulu
- Fabio Alves
Marcio da Rocha
Rafael Pereira - Mwini Zithunzi
- MarkaBranka, 2019
Zolipidwa
Fufuzani Kupitilira Designers.org
Onani zinthu, ntchito ndi mwayi kuchokera kwa ogulitsa athu aulaliki.
Zina Zofufuza
Mapangidwe Ofanana
Fufuzani mapangidwe ena opambana mphotho ochokera mu gulu lomweli, osankhidwa malinga ndi ukadaulo.
