Dizayini ya Winetime Seafood Ma Cd ndi Olga Takhtarova ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2020 Mphoto ya Platinamu ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mapaketi.
PlatinamuMapaketi· 2020
Winetime Seafood Ma Cd
ndi Olga Takhtarova
Kasitomala: Sot B&d
Wopambana pa Mphoto ya Platinamu ya A' Design Award mu Gawo la Mapaketi
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #92361Kapangidwe
Za Winetime Seafood Ma Cd
Kapangidwe ka mndandanda wamadzi am'madzi a Winetime akuyenera kuwonetsa kutsitsimuka ndi kudalirika kwa malonda, ayenera kusiyanitsa bwino ndi omwe akupikisana nawo, akhale ogwirizana komanso omveka. Mitundu yomwe imagwiritsidwa ntchito (buluu, yoyera ndi lalanje) imapanga zosiyana, kutsindika zinthu zofunika ndikuwonetsa mawonekedwe a mtundu. Lingaliro limodzi lokhalo lomwe limapangidwa limasiyanitsa zochitikazo kuchokera kwa opanga ena. Njira yowonetsera zambiri inapangitsa kuti zidziwike mitundu yazogulitsira, komanso kugwiritsa ntchito kwa zithunzi m'malo mwa zithunzi kunapangitsa kuti ma phukusiwo akhale osangalatsa.
Chidziwitso
Za Mphoto ya Platinamu ya A' Design Award
Winetime Seafood Ma Cd ndi mmodzi mwa opambana a Mphoto ya Platinamu ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe apadera kwenikweni, okongola ndi aulemerero. Opambana a Platinamu ndi zodabwitsa za kulenga, umboni wa malire a nzeru za anthu, ndipo amaonetsa ukatswiri wosayerekezeka ndi luntha la opanga awo. Mapangidwe amenewa akuyembekezeka kukhala ntchito zotchuka kwambiri zomwe zimatsimikizira kukongola kwa nthawi yawo, kuthandiza ubwino wa gulu ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Winetime Seafood Ma Cd amaonetsa mlingo wapamwamba wa ubwino ndipo mosakayikira amasandutsa dziko kukhala malo abwino kwambiri ndi makhalidwe ake opindulitsa ndi amtengo wapatali. Winetime Seafood Ma Cd ndi ntchito yopambana Mphoto ya Platinamu ya A' Design Award yomwe imadzutsa zilakolako, imalimbikitsa, imasangalatsa ndi kubweretsa chisangalalo chachikulu.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- The new design emphasizes all the advantages of the brand: the colors reflect the gastronomic nature of the product; unique style and well-arranged design emphasize the solid attentive attitude of the manufacturer to the product, which escalates loyalty to delicacies taste; the packaging looks bright, perceptible and does not require extra effort from the buyer while making a choice.
All this makes the product more attractive to consumers and helps to make a purchasing decision quicker. - Miyezo ndi Kuphimba
- boxes 100mm x 100 x 40mm, 150mm x 330mm x30mm, 350mm x 180mm x 50mm, 360mm x 100mm x60mm
- Zizindikiro
- seafood, fish, frozen food, packaging, branding
- Teknoloji Yopangira
- The designer decided that the Winetime Seafood packaging should demonstrate the reliability of the brand and convey the freshness of the products. For this, a single unique concept was developed, and the visual information strategy was used.
The entire series packaging is developed in a single unique style. This approach compiles the assortment under one brand and distinguishes the series Winetime Seafood from products of other manufacturers presented in retail chains. - Vuto la Dizayini
- The packaging had to convey the quality and reliability of the brand, inspire to buy. First of all, effective elements had to be discovered so that they tell about the taste and quality of the product, emphasize the attentive manufacturer’s attitude. And also the packaging had to be harmonious, understandable and not overloaded with the information. The second challenge was to create an emotional image that would appeal to the target audience and distinguish packaging from competitors.
- Kafukufuku
- The designer considered the following key points. There is certain psychology of choosing colors in design — each color conveys an idea. Brightness and contrast attract attention. They are noticeable and improve the perception of information. For each item in the series special visual element was created: a picture and an inscription. The illustration helped to make the packaging more visually interesting and clear and arouse certain feelings among buyers.
- Chilimbikitso
- Winetime Seafood is a new series of fish and other seafood products that combines more than 10 products: wild dorado, salmon, European bass, Nile perch, scallops, octopus, tiger shrimps, etc. The technology of shock (quick) freezing allows the products to preserve the structure, nutritional value, and maximum taste.
- Nthawi ya Polojekiti
- Ukraine, Kyiv, the project began in December 2018 and ended in May 2019
- Mdondomeko ya Ntchito
- In addition, each item of the series has its own separate visual element – an image and an inscription - which allows the buyer to understand easily what he or she has got: an octopus, perch, shrimp or other. This approach, on one hand, preserves the unity of brand perception, and on the other hand, makes a specific product search simpler. Three main brand colors chosen by the designer are deep blue - the color of the deep sea, bright orange - the company color, and pure white - a symbol of freshness. A sans serif font compliments the overall picture.
- Mwini Zithunzi
- Imagines №1-5 are used images www.shutterstock.com
www.freepik.com
Zolipidwa
Fufuzani Kupitilira Designers.org
Onani zinthu, ntchito ndi mwayi kuchokera kwa ogulitsa athu aulaliki.
Zina Zofufuza
Mapangidwe Ofanana
Fufuzani mapangidwe ena opambana mphotho ochokera mu gulu lomweli, osankhidwa malinga ndi ukadaulo.
