Dizayini ya Love&wash Kulongedza ndi Alexander Cherkasov ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2020 Mphoto ya Siliva ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mapaketi.
SilivaMapaketi· 2020
Love&wash Kulongedza
Kasitomala: Love&wash
Wopambana pa Mphoto ya Siliva ya A' Design Award mu Gawo la Mapaketi
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #92436Kapangidwe
Za Love&wash Kulongedza
Love&wash ndi kapangidwe ka kulongedza kwa zinthu zosiyanasiyana zochapira zovala, kuphatikizapo mafuta ochapira, jeli yochapira, makapisozi ndi chochotsera madontho. Lingaliro likusonyeza chisamaliro kudzera mu fanizo losavuta la zovala zomwe zikukumbatirana. Pa cholembera cha mafuta a nsalu zamitundu, malaya achitikweletikwe a lalanje ndi malaya a jini akukumbatirana. Zilembo za logo zaponderezedwa pamodzi kuti zibwerezenso lingaliro lomwelo. Mitundu ya kumbuyo imasiyanitsa zinthuzi, pomwe zilembo za buluu zikusonyeza kutsitsimuka ndi kuyera. Kulongedza kwapangidwa kuchokera ku kadibolodi ndi pulasitiki, ndipo zinthu zowola mosavuta zikukonzedwa.
Chidziwitso
Za Mphoto ya Siliva ya A' Design Award
Love&wash Kulongedza ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Love&wash Kulongedza akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Love&wash Kulongedza ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- This design will be advantageous differed from other competitors, because most producers of laundry detergents depict the “formula of purity” on their packages. But there is no warmth and soulfulness in this design. Also the type of washing and purpose for the type of fabric is not listed on some packages.
- Miyezo ndi Kuphimba
- This packaging is planned to be based on biodegradable materials.
- Zizindikiro
- wash, laundry detergents,washing powder, love, washing gel, washing capsules, hugs, clothes, color, soap
- Teknoloji Yopangira
- This packages are made of the following materials: cardboard, plastic.
- Vuto la Dizayini
- It was necessary to stick to one main idea and filter out all unnecessary options.
- Kafukufuku
- There was carried an analysis of the market for Laundry products and analysis of target audience.
- Chilimbikitso
- My concept focuses on the emotional component — the expression of love and care. The main idea is a metaphor — animate things. They are clean and happy because they are worn by people who love each other and take care of their clothes. This design concept is aimed at young families — manifestations of tender feelings are especially close to them. Love&wash laundry detergent is everything a young family needs for complete happiness.
- Nthawi ya Polojekiti
- The project was prepared for several month at the beginning of 2019 in Moscow
- Mdondomeko ya Ntchito
- Consumers will feel love and care in this concept.
- Mamembala a Gulu
- Assistant: Anna Leonteva
Photographer: Anatoly Karpov
3D visualizer: Pavel Gubin
Zolipidwa
Fufuzani Kupitilira Designers.org
Onani zinthu, ntchito ndi mwayi kuchokera kwa ogulitsa athu aulaliki.
Zina Zofufuza
Mapangidwe Ofanana
Fufuzani mapangidwe ena opambana mphotho ochokera mu gulu lomweli, osankhidwa malinga ndi ukadaulo.
