Serious Little Squid Identitat Visuala per Youjia Gu

Lo dissènh Serious Little Squid Identitat Visuala per Youjia Gu es un laureat autfo estimfo del prestigfo 2020 A' Design Award de Bronze dins la Categoria de Competfo Grafica.

BronzeGrafica· 2020

Serious Little Squid Identitat Visuala

per Youjia Gu

Client : MET Creative Brand

Laureat del A' Design Award de Bronze dins la Categoria Grafica

9,446

Laureat de Prèmi Verificat

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Colors

Lo Concèpte

A prepaus de Serious Little Squid Identitat Visuala

Serious Little Squid es una identitat visuala creada per una marca de restaurant. L'identitat s'articula a l'entorn d'A Zheng, un personatge calamar que representa los emplegats de burèu urbans. De detalhs coma una cravata e un fichu fan lo personatge facil de reconéisser. L'estil grafic seguís los filmes mudes en blanc e negre, en emplegant un umor freg e d'escenas comicas simplas. Una seria d'illustracions nomenada lo teatre interior presenta la vida vidièra dins una granda vila. L'intencion es de bastir un ton de marca positiu e un ligam estrech amb los joves consomators.

La Reconoissença

A prepaus del A' Design Award de Bronze

Serious Little Squid Identitat Visuala a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Serious Little Squid Identitat Visuala siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Serious Little Squid Identitat Visuala satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: In this case, the designers create a strong sense of image, pretending to be serious but lively IP image to make consumers have intuitive association, and build a brand tone of "sunshine, positive energy, cheer themselves up". They grasp the popular "mourning" but full of positive energy of the target group in the current society, and try to enlarge the positive and optimistic feeling.
Dimensions e Embalatge: The most representative of black-and-white silent film is Chaplin's series of works, which is funny and ironic. In the design of this case, an inverted expression is extracted, that is, cold humor and hypocrisy. This seemingly silent and less positive state actually expresses some very sunny attitudes.
Etiquetas: Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, Small Squid, Sunshine, Positive Energy
Tecnologia de Produccion: Designers take spokesman of urban workers as the prototype, and personify the brand to create "A Zheng", a vivid and lovely squid image. In order to highlight the image of "urban life workers", they added details such as neckties and headscarves to make them look in line with the positioning, and at the same time, they are very personalized, vivid and popular.
Desaffo de Dissènh: Through simple and interesting comics and copywriting, and in the name of "inner theater", the life scenes and lifestyle of this generation of struggling young people in big cities are presented in the form of theater, one scene at a time, so as to arouse their resonance and awaken the love to life and ideal pursuit of life hidden in their heart.
Recèrca: Party A hopes to become the most popular leading brand of small squid category that really understands what young people know and think. The IP background is set as the spokesman of urban workers, so as to become the communication carrier of the brand's original intention and shorten the distance with consumers.
Inspiracion: With the rapid development of society, there are countless young people who choose to work in the first tier cities. They desire to have their own time and pursue freedom. Therefore, designers focus on urban office workers who pursue their dreams in big cities, hoping to cheer them up and create a harbor for their hearts through the healing and strong resonance characteristics conveyed by restaurants. So the serious little squid came into being.
Durada del Projècte: The project started in February 2019 in Xiamen and finished in September 2019 in Xiamen.
Flux Operacional: In terms of design techniques, the designers chose the form of black and white silent film as the carrier.
Brevets: Copyrights belong to Youjia Gu, 2019.
Membres de l'Equipa: Youjia Gu
Yun Liu
Yuchen Wang
Siyu Xu
Yuting Wang
Xin Wei
Crèdits d'Imatges: Image #1: Photographer MET Creative Brand, Serious Little Squid, 2019.
Image #2: Photographer MET Creative Brand, Serious Little Squid, 2019.
Image #3: Photographer MET Creative Brand, Serious Little Squid, 2019.
Image #4: Photographer MET Creative Brand, Serious Little Squid, 2019.
Image #5: Photographer MET Creative Brand, Serious Little Squid, 2019.