Beer Culture 2020 Rapòrt d'Estudi de Mercat per Gabriela Maria Straka

Lo dissènh Beer Culture 2020 Rapòrt d'Estudi de Mercat per Gabriela Maria Straka es un laureat autfo estimfo del prestigfo 2021 A' Design Award de Bronze dins la Categoria de Competfo Publicitat.

BronzePublicitat· 2021

Beer Culture 2020 Rapòrt d'Estudi de Mercat

per Gabriela Maria Straka

Client : Brau Union Österreich AG

Laureat del A' Design Award de Bronze dins la Categoria Publicitat

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Lo Concèpte

A prepaus de Beer Culture 2020 Rapòrt d'Estudi de Mercat

Cultura de la Bièra 2020 es un rapòrt estampat sus la cultura de la bièra en Àustria. Lo rapòrt presenta los resultats d'un sondatge representatiu de la populacion austriaca de 18 ans e mai, realizat per un institut independent d'estudis de mercat mejans entrevistas en linha e telefonicas. Los subjèctes tractats incluson l'importància de las bièras especialas, las costumas de consomacion, la produccion durabla de bièra, la fidelitat a las marcas e los produits sens alcòl. De grafics e simbòls simples presentan las chifras d'una manièra facilament comprensibla. Lo rapòrt compòrta 64 paginas de contengut e quatre paginas de cobertura.

La Reconoissença

A prepaus del A' Design Award de Bronze

Beer Culture 2020 Rapòrt d'Estudi de Mercat a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Beer Culture 2020 Rapòrt d'Estudi de Mercat siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Beer Culture 2020 Rapòrt d'Estudi de Mercat satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

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Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: To us at Brau Union Osterreich AG, beer culture is not only just what wins us our bread. It is our passion and devotion that we pay particular attention to. This is why we, as Austria's innovation leader in brewing, have published an Austrian beer culture report in 2020. It represents a survey of our country's beer culture, seeking to improve it constantly.
Dimensions e Embalatge: Format closed 280 x 215 mm
Format open 280 x 430 mm
Extent 4 cover pages and 64 content pages
Circulation 1700
Etiquetas: beer culture report, beer culture, beer, market research, Austria
Tecnologia de Produccion: The design was created in collaboration with Red Bull Media House GmbH. Simple graphics and symbols have been chosen to make the numbers easy to understand. For example, a flower tendril was chosen to represent the topic of the environment and sustainability or shopping carts for the purchase frequency.
The report was printed on LuxoArt Samt paper. Cover 250g, content pages 150g. Print in 4-colored Euroscale. Finishing UV coating on cover approx. 30 percent area coverage
Desaffo de Dissènh: The creative challenge was to present the large amount of figures and data provided by the market research institute in an easily understandable form and to represent them visually in graphics.
Target group of the Beer Culture Report 2020 are specialists in hotel and catering trades, food stores, specialised journalist and everyone who is interested in Austrian beer culture.
Recèrca: The market research institute carried out the survey. The target group was the entire Austrian population aged 18 and over. The method was a combination of an online and a telephone survey, in which about a third was carried out by telephone (in the older shifts from around 60 years of age) and the rest online. The total sample was 2,090 surveys. Using the graphics in the report, the result shows a good overview of the interest, knowledge and responsible consumption of beer by Austrians.
Inspiracion: For Austria's largest brewery company, it is particularly important to demonstrate and promote the diversity of Austrian beer culture. This topic was the focus of the study, which was carried out by an independent market research institute. The results are gratifying because they show how important beer and beer specialties are to Austrians but they also reflect interest, knowledge and responsible enjoyment of beer by Austrians. All in all the report is a great reflection for the beer culture.
Durada del Projècte: The planning phase began in January 2020. The interviews with the target group of the market research institute took place in March 2020. The Red Bull Media House team then created the graphs from the numbers and data and designed the report. The report was printed in October published on November 18, 2020.
Flux Operacional: In cooperation with the research institute Market, we tried to get to the bottom of the topic of beer culture using a representative study carried out throughout Austria. Questions about the importance of beer specialties, drinking habits, sustainable beer production, brand loyalty and non-alcoholic products were answered in a representative manner. The facts and figures from the market research institute are graphically presented in the report in an easily understandable form.
Brevets: Copyrights belong to Brau Union Österreich AG, 2020
Membres de l'Equipa: Head of Corporate Affairs & CSR at Brau Union Österreich AG: Mag. Dr. Gabriela Maria Straka, EMBA
Project coordinator at Brau Union Österreich AG: Ruth Dunzendorfer, MA
Implementing company that drew the graphics and prepared the report: Red Bull Media House GmbH
Crèdits d'Imatges: Brau Union Österreich AG